Of course, after F 1 is done well, it will become famous. If you have a name, Li will naturally follow ~ ~ ~ After that, it will naturally be more beneficial to leave the business ~ ~ ~
Although it is difficult for Shanghai to make a profit from the event itself, at least in the current investment period, coupled with the strict commercial control and barriers of F 1, it is too difficult for enterprises that invest in hosting the event to make a profit. Shanghai International Circuit is located in Jiading District, 30 kilometers away from Shanghai. The parking lot was built on a meadow and barren beach, which used to be a puddle and swamp, belonging to a typical soft soil foundation. In order to resist uneven settlement, ensure the smoothness of the road surface and the safety of the track, the track surface must reach the standard that the maximum error of smoothness is less than 3 mm within 4 meters, which can be described as "building a track on tofu residue". For this reason, the track and design also cost more money. The design is made by foreign companies, but most of the construction and materials are from China. Compared with Bahrain, Malaysia and other F 1 track construction, it is said that this is a savings. As for the investment of the "Shang" parking lot exceeding 2.6 billion yuan, there are probably several reasons for the high cost: the road network around the stadium, starting from Shanghai A 1 1 direction (Suzhou) to the traffic control area outside the parking lot, has built a road network around the parking lot, consisting of interchanges and ring roads, which cost a lot of money to build on the same foundation; The second is the stands for150,000 spectators. The main stands include the departure area, news center, VIP seats, boxes, preparation areas, etc., which are well-maintained. There are also team reserve and living areas behind them, all of which are luxurious and independent units. The auxiliary stands (that is, the lotus-leaf H/K two areas) can accommodate about 30,000 people. The stands and grass stands in other areas are well-maintained. The Shanghai Municipal Government specifically stated that the "Shang" parking lot is completely market-oriented, and the government has not invested a penny. The main thing of the government is service and guarantee. Judging from the operation of the event, it is really good. For this reason, in yesterday's special session, all entrances and exits in Shanghai were exempted from toll collection for one day, with the aim of promoting consumption and relieving traffic pressure./kloc-0.5 million people gathered in the same place and time, which is the first time in China, so yesterday I felt that except for F.
The total investment is nearly 5 billion yuan, excluding the fixed investment of 2.6 billion yuan in the stadium, the broadcasting right of the event 1 billion yuan (3 years) and the qualification for bidding for the event1billion yuan (8 years), that is to say, in the eight years from 2004, the annual hosting cost of F 1 is 700 million yuan. With regard to the high bid fee, I have checked a lot of relevant data and analyzed it, because there are too many cities all over the world requesting to bid for F 1, including the United States (two cities in the United States won the bid in 2004), Suzuka in Asia, Sepang in Malaysia, Bahrain including Thailand and South Korea are all bidding for F 1, and Asia has become the most important development region and market, and the competition for bidding cities in Europe, America and Latin America is fierce. Shanghai can surpass F 1 in the evaluation of "Morocco Station is the most important stop of F 1, and Shanghai has obviously become the first stop", which is very high in terms of starting point, venue and expectation. Although I personally think that the development of F 1 in China is a concrete example of the serious social stratum differentiation in China, after the F 1 is "purely commercial", Shanghai can strive for a place in this first spending movement, which will undoubtedly play a great role in promoting Shanghai's economy. According to my personal opinion, it is a trivial matter to recover the cost or profit within eight years, and it is just around the corner that F 1 will drive the consumption potential of the whole rich class in Shanghai or China. On the other hand, other events can be held in the parking lot outside F 1 every week. Although the market and profit can't be compared with F 1, it is believed that the domestic automobile industry can make great achievements by holding exhibitions and auto shows according to the existing resources.
"Internationalization" with China Characteristics;
When watching F 1 in Shanghai, the organizer and Shanghai tried to realize the wish of "everything is close to internationalization", so after arriving at Jiading Circuit, we found that the road sides, parking lots, stadium guidance signs, signs in racing cars, promotional materials and tickets were all in English, with only a small amount of Chinese, but we could easily find the specific location. The mobile franchise stores around the stadium, F 1 monopoly, food and display are all international brands. In addition to the advertisements of China Petrochemical, which spent 80 million yuan to obtain the naming rights for three years, there are also unremarkable advertisements of two domestic brands such as CCTV, and almost no other domestic brands can be seen, which reflects the "threshold" of F 1 internationalization and "Panasonic" and "TOYOTA" in the stadium. In order to advertise in the venue during the F 1 competition, it needs to be certified by the F 1 organization, and the cost of any sponsorship and advertising will reach hundreds of thousands of dollars, which is not in line with the short-term needs of domestic enterprises, so domestic enterprises do not have this strength for the time being, but from 2005, about 6-7 domestic enterprises will enter F 1. I believe that most domestic enterprises can't meet the internationalization requirements except telecommunications, but if they can pass F 1 and move towards the threshold of internationalization and transnational operation, I believe there is still something to be done. In the stadium, Mercedes-Benz, BMW and other auto predators displayed, Asahi Beer, Mizuno sportswear, Panasonic digital cameras … all set up their own tents and counters. KFC, Pizza Hut, from cars to food, the products of foreign-funded enterprises wrap the periphery of F 1 Shanghai Station tightly. Outside the Shanghai International Circuit, it is more like a "carnival" where vendors gather, and there are few China enterprises. The box lunch is provided by Japanese, which is ridiculously expensive. A box in 30 yuan tastes terrible, and the cheapest mineral water costs1a bottle in 0 yuan. It costs several times the usual price to eat KFC, and it takes more than an hour to queue up. Eating is a big problem.
However, domestic habits are far from "internationalization", and there are two feelings in the stands: foreign brands and large enterprises are the majority, and the audience composition is generally the same. From the far right of the H stand, the Japanese audience occupies a large position and plays the sun flag, and fans from Sweden, Norway … European countries also play their national flags. However, the logo of the enterprise is the most in the stadium. Fans are organized by the enterprise temporarily. Below our stands is the "555" team. They unified their clothes and played flags. Barton of the "555" team won the second place and waved to them by slowing down for a week. The fans in the stands are mostly divided into different enterprises, such as Mercedes-Benz, Christie's, Shell, Marlboro, Seven Stars, Toyota, etc., all of which send cool guys and beautiful women to the stage, and their specific functions are basically the same as those of advertising. F 1 stands are big show places, and business is more than entertainment.
Internationalization is internationalization. About the external is more important than the actual, and the audience's habits are obviously different. Not many people know the meaning of F 1 and the competition. Almost all domestic audiences are actually watching the excitement in the stands, and even the driver is not sure who is in the lead. It is not clear who is in front of Ferrari's two red cars, let alone other teams and drivers. Anyway, when foreign fans applaud, they will understand a thing or two. There are four Swedish fans next to me. The female fan is about 40 years old, and she specializes in packing food or garbage in bags. Her boyfriend pulls open the pull ring of cans of beer, and the female immediately and naturally opens her pockets for him to throw in. Similarly, several Dalian fans on the other side left garbage such as plastic bags, cans and convenient Lamian Noodles under their seats after watching the game, which was a mess. This kind of "internationalization" is still about verbal, after all, it is too different from national conditions and habits.
What can F 1 bring to Shanghai?
After reading F 1, I still feel quite worthwhile. However, according to my personal opinion, there are obvious advantages and disadvantages. For this is the first time that150,000 people are held in China at the same time and in the same place, I have the following views:
1, F 1 is a huge business opportunity. It is very difficult for F 1 to land in China for the first time. Zhuhai International Circuit has repeatedly said that it is actively bidding for F 1 since its establishment, but due to geographical, hardware and attention factors, the input-output ratio is out of proportion. The old industrial base in Shenyang once tried to build F 1. The initial investment was led by the government, and a lot of money was spent, including budget planning. However, due to exultation, there was no money to hold the competition and repair the venue, and it ended in vain. It seems that the leaders of Shenyang city have made a wish to make "political achievements" from F 1 and made a bubble in front of the market. On the contrary, the Shanghai government is much wiser. The F 1 parking lot was built in Jiading, 30 kilometers away from the urban area, and the stadium was built on the barren beach, which effectively utilized the resources and improved the infrastructure and commercial status around Jiading District. Completely market-oriented operation, the government did not invest a penny, as for some netizens who questioned the government's policy inclination in publicity, media, guidance and other aspects, I have reason to believe that this reflects the good service of modern administration and is very successful as a backup guarantee for business. This is analyzed below.
2. About the attitude of Shanghai government to F 1. The 3-day F 1 competition attracted about 40,000 people from abroad, nearly 100 large foreign enterprises participated, 260,000 people poured into Shanghai at the same time, 80,000 rooms were sure to be empty, and the price doubled. Domestic car fans entered Shanghai in large numbers (even if this time it was mainly for inspection), and the expenses of F 1 and its related enterprises in Shanghai were released. They regarded Shanghai as the most important development area. Displaying and advertising in Xintiandi and downtown gold commercial areas have improved the commercial level of Shanghai. Taken together, Shanghai should have made money in terms of the drive of F/KLOC-0 and its related industries in recent days. From this point of view, the government behavior is mainly based on "service", which is in place and should be strengthened. F 1 of the organizers of Shanghai enterprises did not earn money from direct income such as box office and advertising in the first year, but they made great contributions to the indirect economy of Shanghai as a whole. Therefore, in addition to providing quality service guarantee, the Shanghai government should take inclined measures in taxation and policies to compensate the organizers. Of course, if the organizer successfully operates in eight years, its contribution to Shanghai will be even greater, so the government should be profitable and risk-free, which will greatly improve Shanghai's "internationalization" process and image.
3. According to my personal opinion, although the organizers of F 1 Shanghai enterprises have not made any money from it, the initial capital construction investment is 2.6 billion, and other investments totaling 1 * * 5 billion are expected to be recovered within eight years. The investment in venue organization, performance and other expenses is also very large. This year's box office is 300 million, and the direct income from title, advertising and so on will not exceed 450 million yuan. However, as this is the first investment period, In fact, it's not too difficult to imagine F 1 making money in China: in F 1, Ferrari team Schumacher's annual salary income is 30 million US dollars, and advertising and other income exceeds 80 million US dollars (Fortune magazine, Schumacher surpassed Woods to rank first in sports), so his annual income is/KLOC-0 billion RMB. The annual operating cost of a team needs more than 1 100 million euros, even the lowest Sauber team needs more than $30 million a year. The advertising and sponsorship in the event amount to billions of dollars, and the personal assets of F 1 the head of the team exceed 4 billion euros (the first in the British wealth list), and the smallest billboard is in F 1 a sub-station venue. F 1 monopoly products and products that enter the F 1 venue are sky-high. Flags, logos, stickers of fans, car decorations and souvenirs of the team are all admitted for operation. A monopoly sun hat with Ferrari team costs 400 yuan, a T-shirt costs 600 yuan and a marked ordinary pen costs1. The market is very broad.
4. The price of winning the right to compete in Shanghai Station is too high, which is worthy of reflection. According to the latest data published in the British magazine F 1 Business, the cost of purchasing the right to host the event in Shanghai is as high as $30 million per year, but Bahrain, like Shanghai, only paid $ KLOC-0/8 million for hosting the F 1 for the first time this year. In the other two races held in Asia, the right to host Suzuka Station in Japan was only 9.5 million US dollars, while Sepang Station in Malaysia was15 million US dollars, both lower than Shanghai. The cost of hosting the F 1 sub-races in Europe and America is only about10 million US dollars, and some sub-stations do not even need to buy the right to host, such as Monaco and Monza, Italy. " However, due to the large number of F 1 competitive cities, the current market situation is different from previous years, and it is unreasonable to compare the data of different years. However, it is worth pointing out that Shanghai organizers are eager to achieve success in the negotiation of venue advertising rights, income and broadcasting fees, and they have indeed lost great benefits. Shanghai has a very small share of advertising fees and other income, which is the same as that of domestic enterprises investing in foreign operations. They lack a comprehensive understanding of the commercial operation and market capacity of F/KLOC-0, and they do not know enough about the negotiation rules, protection rules and barriers of F/KLOC-0. In terms of market operation, according to domestic rules, there is a lack of long-term business planning and initial in-depth market exploration, and the publicity is still in the eye-catching and low-level hype stage, and there is no targeted pre-training and brewing for the developed wealthy people in China, which overestimates the foreign car fans and consumption power. According to the concept of F 1 "Business is the soul of F 1", the organizer of Shanghai F 1 needs to have a real business sense of F 1 in order to build a potential huge market of F 1 in China.
F 1 Moral Criticism in China
F 1 will always belong to the entertainment class of the rich in China. In the early years, a Dalian boss took his son to visit an F 1 racing circuit in Britain, and his son proposed to drive an F 1 chariot. The owner of the parking lot was blunt: I wanted to drive, and it was $30,000! Dalian people impulsively make a check and open it! Under the guidance of his tutor, his son really took a turn. Here, there are challenges and self-esteem, but there is no peace and equality.
The average ticket price is more than 2000 yuan. The grandstand is divided into diamond area, platinum area and Golden Zone ... The price ranges from 3100-3,700 yuan (three-day package), and the grandstand is generally around 2,000-2,500 yuan. So far, the black market ticket price of the grandstand has been fired to 20,000 yuan/piece. Traffic control is implemented around the racetrack, and the number of nearly 10,000 parking spaces is limited, and parking permits have been sold out. Parking passes are sold at a sky-high price of 3,000 yuan each. Join the China Petrochemical Rich Race Club. The price of watching the first day of the trial race is 20,000 yuan, watching the two-day race is 22,000 yuan, and watching the three-day race is 29,000 yuan. You can enjoy champagne, luxurious western food and VIP rest ... In China, although there are many Shanghainese who watch F/KLOC-0, they are not mainly Shanghai locals, to say the least. Most people who watch F 1 may not need to spend money. More than 70% of the tickets have been arranged by large enterprises. Now foreigners know the public relations strategy in China. F 1 has thus become the best opportunity to "reciprocate". On the sports field, there are many dignitaries, from Beijing, Shanghai, Tianjin, Suzhou, Guangzhou, Chengdu and Hangzhou. In Shanghai, the successful carnival of the rich has attracted attention, and the 4-and 5-star hotels are full, and the house price is twice as high as usual.
Behind the undeniable huge business opportunities of F 1, F 1 has no so-called "civilian characteristics" in China, and it has become the only standard of F 1 based on money and wealth. This provides an "opportunity" for the "localization" of multinational enterprise groups entering the China market. How to communicate with officials, how to adopt "public relations" with China characteristics, and even provide a corrupt twin behavior to support consumption in Shanghai. With the huge roar of F 1, a few China fans who really spend money to watch the game themselves have become real losers. They are the foil and lace among them.
Nowadays, the most expensive sport in the world comes together with the largest developing country with poor per capita. F 1 Just like the differentiation, differences and characteristics of social classes in China after the reform and opening up-"Let some people play first"!
F 1 Racing Car screeched past the Shanghai International Circuit, which was built at a cost of 2.6 billion yuan. Apart from1000000 local audiences, as well as numerous dignitaries and celebrities, how strong is the "radiation power" of F1Shanghai Station?
A taxi driver commented on F 1 and said:
"F 1 is greater than F4." Although he doesn't know what is great about F 1, he knows that F 1 has cost a lot of money, and it can't be worse. Whether F 1 is great or not is left for the time being, but F 1 has left a strong impression in Shanghai, which is enough for us to talk about it for several days. The Chinese seal branded on F 1, the most expensive sport in the world, can make many people more proud.
The Shanghai International Circuit, which cost 2.6 billion yuan, has been a grand festival stage in the past three days. There are 20 top racing cars, more than100000 people from all over the world, and a flood of dignitaries and celebrities. Such a spectacular scene is rare even in an international metropolis like Shanghai. However, under the scene of crowing and galloping, we will never forget Shanghai's original intention of hosting F 1, that is, to show Shanghai's international image, better develop the economy of Shanghai and even China, and promote the development of motor racing in China and China's automobile industry. So, can F 1 Shanghai Station really do it?
Tourists bring 450 million dollars to Shanghai.
As soon as the competition was over, the reporter called an authoritative person who was involved in official business (the interviewee asked for anonymity). The official told the reporter that according to the existing statistics, there were about 50,000 overseas tourists coming to Shanghai this time because of F 1, while the original estimate was only about 30,000. Tourists stay in Shanghai for an average of three days, and the total cost of hotel accommodation, transportation, catering, tickets and business in Shanghai is about 400 million US dollars, which is quite a huge figure, while the related income at F 1 Malaysia Station is between 260 million and 300 million US dollars. The official explained that, of course, the number of tourists we received was about twice that of the Malaysian station.
The official also told the reporter that during the F 1 Shanghai Station Competition, 120 of the world's top 500 large enterprises held various promotional activities in Shanghai, or used the tickets of Shanghai Station as hospitality gifts, and Shanghai's influence and attraction to large enterprises and companies continued to expand. The official also said that Jiading, which is building a Shanghai automobile center, will further improve the facilities of the automobile city because of the F 1 competition, which will also be very beneficial to the development of Shanghai automobile industry.
In the official's view, the successful hosting of F 1 Shanghai Station will play a positive role in further enhancing Shanghai's popularity, establishing the image of an international metropolis, and developing Shanghai's economy.
F 1 Shanghai is not a blessing?
F 1, which is also called the world's three major sports with the World Cup and the Olympic Games, can enhance Shanghai's popularity and attract a large number of tourists, which is beneficial to stimulating Shanghai's economic development. This statement is widely circulated by the government and the people, but economists have different views on it. Zhang Jun, director of China Economic Research Center of Fudan University, said in an interview with this reporter that China needs F 1, which does not mean that Shanghai needs F 1. Shanghai's choice of F 1 is not conducive to Shanghai's economic development, and the realistic result of holding F 1 is not a blessing for Shanghai.
"A large number of tourists have flooded into Shanghai, hotels and hotels are booming, and house prices are soaring, but the weddings brought to Shanghai during the F/KLOC-0 period is just a holiday economic phenomenon. What tourists change is only the combination of time and flow, and the significance in tourism may not be as great as we think. "
Talking about the city's popularity, Zhang Jun pointed out: "Isn't Shanghai's popularity high enough? How much more can it add color to the already bright image of Shanghai by spending so much manpower and material resources to hold another F/KLOC-0? "
In 1980s, the Shanghai Municipal Government proposed to develop a service-oriented economy, and planned to increase the proportion of service industry in Shanghai's GDP to 70% by the end of last century. However, according to the figures released by the Shanghai Development and Reform Commission in June this year, in 2003, the added value of Shanghai's service industry accounted for 48.4% of GDP, which was 2.6 percentage points lower than that of 5 1% in 2002. In the three years from 200/kloc-0 to 2003, the development speed of Shanghai's service industry has been slowing down. In addition, compared with Jiangsu and Zhejiang provinces, Shanghai's advantage of introducing foreign capital is also weakening, and the transformation from a manufacturing center to a service center will be the only way out for Shanghai. Zhang Jun pointed out: "Shanghai built in the planned economy era is a manufacturing center, but it should be the service industry that conforms to Shanghai's human capital and adapts to the development of Shanghai's productive forces, such as economy, finance, trade, shipping and other industries. Shanghai is currently in the process of transforming from manufacturing to service industry. To break the 30-year structural model in the planned economy era and rebuild Shanghai's basic economic structure, Shanghai has to pay a huge price. At this time, it is very expensive to get such a one-time investment as F 1.
But as far as F 1 is concerned, it should be able to involve tourism and other related industries. Isn't this in line with Shanghai's desire to develop its service industry? Zhang Jun believes that there is also a comparison between input and output.
In today's F 1 sub-races, only a few countries have specially built tracks for F 1, and most tracks, especially those in developed countries, make use of existing parks, urban roads or car companies' test sites. "There is no doubt that F 1 will definitely bring tourists and promote tourism. But what about our investment? 2.6 billion yuan is only the first investment. According to the official forecast, it will take 10 to 12 years for Shanghai Railway Station to recover the investment cost. We have no racing tradition and our own brand events. Once F 1 events leave Shanghai seven years later (which is not impossible), who can guarantee to make money? What should we do with this giant racetrack then? "
The local media in Shanghai have reported on the promotion of the racetrack to the surrounding real estate, and the land price near the racetrack is said to have increased by 10 times. However, Zhang Jun thinks that the over-exploitation of land is harmful to the economy: "No economist will think that the increase in land price is a good thing, and the increase in land price will increase the business cost. As a result, new land can only be continuously developed, but every city has boundaries and the land is limited. The district government of a district in Shanghai once asked us,
Zhang Jun believes that F 1 is not a pure market choice. "F 1 is a purely commercial event. I think it is inevitable that it will choose China, but it may play a more positive role in small and medium-sized cities."
F 1 is hardly beneficial to China automobile industry?
An expert on automobile industry in a university who asked not to be named told the reporter that F 1 has a significant impact on the automobile industry, but it is far-fetched to say what the F 1 Shanghai Station will do to promote the automobile industry in China.
"Except for F 1 fans like me, almost no one from universities who study automobiles or from China automobile manufacturers came to Shanghai to watch the game. F 1 is characterized by high fuel consumption and high pollution, which is related to the development direction of automobile industry. Hey! ?
In the opinion of automobile experts, the existing characteristics of F 1 have been abandoned by the advanced automobile industry. "Although many technical designs of F 1 have been adopted by the people, from the development direction of automobile industry-low energy consumption and environmental protection, F 1 has lost its favorable side."
It's not good for the whole automobile industry, and it's not very helpful for the local automobile industry in China. "The automobile industry is actually at the end of the secondary industry. Therefore, don't think that the automobile industry represents a high-tech industry. The automobile industry is actually a large industry and a labor-intensive industry. It is inevitable that many big automobile companies in the world set up factories in China. Because the labor cost in China is low, there is no shortage of technical talents. China's current annual automobile production has exceeded 4 million. In the next few years, with the increasing investment of major manufacturers in China, China's automobile production will increase significantly. This trend is obviously unrelated to the F 1 settling in Shanghai. "
Of course, many R&D and technology centers will also be located in China, but the R&D of automobiles representing the most advanced parts of the automobile industry, such as electric power and hybrid power, will still remain in developed countries, and this advanced technology cannot be seen in F 1 at present.
Automobile experts also pointed out that automobile movement affects the automobile industry in many ways, and the application of many cutting-edge technologies began with automobile movement at the earliest. However, whether F 1 can still represent the development direction of the automobile industry, China has a natural defect, that is, there is no local automobile manufacturer involved in F 1, and it is impossible to use F 1 to do experiments for its own automobile industry. If F 1 Shanghai Railway Station has any positive influence on China's automobile industry, it should be that F 1 can stimulate China audience more intuitively, which may be beneficial to China's automobile sales.
F 1 How sustainable is the ticket boom?
Although there are still some empty seats in some stands in Shanghai Racing Ground, the total number of spectators should reach the figure150,000 announced by the organizing committee before the competition. However, how many viewers will come here next year?
As this year is the first F 1 performance in Shanghai Station, tickets for F 1 have become a popular public relations prop. In the most expensive grandstand area of the stadium, except for people from Taiwan, Hong Kong and Macao, as well as foreign fans, the domestic audience mostly hold complimentary tickets. A friend of the reporter works in a sports bureau in a certain district of Shanghai, and the unit has issued tickets for the grandstand worth more than 3,000 yuan to ordinary employees like him. He told reporters that most of the squares in uniform in the grandstand are like him, either enterprises and units buy tickets as welfare for employees, or companies buy them in large quantities and give them to their customers, and some units directly accept tickets from Shanghai Circuit.
According to FIA regulations, the ticket revenue of F 1 races is turned over to FIA (but according to Yu Zhifei, deputy general manager of Shanghai Circuit Co., Ltd., the ticket revenue of Shanghai Station belongs to Shanghai). This time, many enterprises and institutions in China have made their own contributions to the ticket revenue of 300 million yuan for Shanghai Railway Station. But after this year's fresh energy has passed, will ticket sales be so prosperous next year?
Most of the spectators in the main stands are China spectators, while many real China fans are concentrated in the grass stands with the cheapest price. Under the scorching sun, these fans don't have too many complaints. They just hope that the Shanghai Circuit can open the camping area next year.
Think of Shanghai Station as Suzuki Circuit in China?
When the F 1 racing car is screaming and galloping at high speed in the racing field, this kind of stimulation will probably lead to the birth of the first generation of fans in China who have personally experienced the F 1. According to Shi Tianshu, president of the China Automobile Federation, China's motor racing will also benefit from this.
In an interview with this reporter, Shi Tianshu said that any country with developed motor racing can't do without the mass base. "To have a mass base, it is necessary to cultivate people's interest in motor racing. The strong stimulation of F/KLOC-0 will definitely make many people in China, especially those who come to the scene, begin to like motor racing."
Although the reporter found in the investigation that the vast majority of China spectators who came to watch the games were amateurs of F 1 sports, teenage spectators were even more unaccustomed to the screeching sound of racing cars. However, many viewers expressed great interest in F 1. In Shi Tianshu's view, domestic automobile sports already have many necessary conditions, such as the popularity of family cars in big cities and the arrangement of many domestic automobile races, but China motor racing has always lacked a powerful catalyst, and the arrival of F 1 just played this role.
Racing was originally a traditional event in Europe and America, but Japan in Asia is also a powerful country in world racing. Apart from its developed automobile industry, Shi Tianshu believes that the F/KLOC-0 was held at Suzuki Circuit 20 years ago, which played a key role in forming a racing craze among Japanese people. As far as motor racing in China is concerned, Shi Tianshu hopes that Shanghai Station can also play the role of a Suzuki circuit.
However, regardless of the evaluation of all parties, F 1 has already made its debut in Shanghai at a lightning speed, and the competition in F 1 Shanghai Station has attracted the attention of the world with its unique stage. Moreover, the "performance" has just begun, the stage will continue to expand, the number of participants will continue to increase, and the opportunities will continue to increase. How to constantly improve ourselves, meet challenges and seize opportunities in the next six years is of great significance to the booming Shanghai and even the whole country.