Moutai was listed on the Shanghai Stock Exchange on August 27, 2001. At that time, Moutai’s issue price per share was 31.39 yuan, and the opening price on the first day was 34.51 yuan per share. Moutai stock has increased more than 100 times in the 19 years since it was listed, and the average annualized rate of return is about 32%. You know, even the stock god Buffett's annualized rate of return is just over 20%. It can be said that if the 500,000 yuan bought Moutai stock had been left as is as the house, it would be worth at least 100 million now.

1. The lowest price of Moutai stock in history is 20.71 yuan (ex-rights price). It is 600519 Kweichow Moutai. The listing date is 2001-08-27. Its issuance price is 31.39 yuan/share on the first day. The opening price was 34.51 yuan, and the lowest price in history was 20.71 (September 23, 2003). So far it has reached 1822.06 yuan/share.

2. Its current restoration price is around 1822.06, so if you had bought it at the lowest price and held it, it would have increased 88 times. It is worth noting that this calculation excludes the impact of other dividends from listed companies, so the actual income has to be mentioned higher.

3. Industry experts believe that although the financial and investment attributes of Moutai will not immediately fade due to the above measures, due to the long-term efforts of relevant departments and enterprises, Moutai has been overly sought after by the capital and consumer markets. situation will change. In the future, Moutai is also expected to enter an era where "wine is for drinking, not for hoarding or speculation."

4. Kweichow Moutai’s money-making logic is very simple, which is to produce and sell Moutai liquor with a high degree of pricing power. The high pricing power ensures Moutai liquor’s extremely high gross profit margin, which makes Kweichow Moutai a famous brand. A simple, easy-to-understand money-making machine. Moutai's pricing power mainly comes from the reality that supply exceeds demand caused by its production monopoly and strong brand influence.

5. Moutai is most produced in Moutai Town, six kilometers northwest of Renhuai City, Guizhou Province, relying on the special local environment (water, sorghum, microorganisms). This formed the monopoly of Moutai liquor production.

6. The foundation of Moutai’s strong brand is naturally the quality of Moutai, but on the other hand, there are also historical reasons after the founding of the People’s Republic of China, the attention of national leaders such as Mao Zedong and Zhou Enlai, and recommendations in diplomatic situations, etc. It gives Moutai liquor a strong humanistic emotion. As long as Moutai properly maintains and promotes these historical emotions, it can maintain the strong brand influence of Moutai.

7. The core reason why Kweichow Moutai is experiencing such a serious price increase is that not many people actually consume Moutai in the market. Today, most consumers of Kweichow Moutai want to maintain and increase the value of their assets by investing in Kweichow Moutai, and even hope to promote their own wealth by hyping Kweichow Moutai. This is actually the real problem with Kweichow Moutai.