Take the creative copy of hairy crabs as an example 1. Build a portrait of users: user demand map: gift certificate, price, package preservation, delivery speed, etc., search for high-frequency words: price, gift certificate, time to market, etc., Baidu search popularity: price, recommended merchants, how to eat, common sense of hairy crabs, how to save, etc.

2. Product attributes: category: hairy crabs, price: mid-range, different prices cover all kinds of people, features: seasonal products, eating once a year, delicious, fresh delivery, food stalls.

3. Expression skills: exaggeration: expensive hairy crabs, dead crabs, etc., compared with other hairy crabs: it can stimulate users to send moon cakes in the Mid-Autumn Festival, which is nothing new, causing interaction with users: sending parents and relatives necessary gifts, popular science information, crab king crab queen, etc.

4. Creative writing: exaggeration: pictures of hairy crabs,1Two king crabs in 500 yuan both taste of RMB. Use live broadcast to reveal what hairy crabs have experienced from tens of yuan a catty to thousands of gift boxes. Interact with users to solve the questions raised by users in the live broadcast, such as how big are the hairy crabs? What kind is it? Its price, etc.

Copywriting will show different effects for different people in different scenes. According to users' needs, it will be listed and screened, and then it will show copywriting from different angles through different expression skills. I want to learn copywriting skills and look at WeChat official account style copywriting.