Shanghai Yimin Food Factory and Beijing Instant Noodles Factory introduced a 5m00-pack/shift production line of bagged fried instant noodles from Japan in 1980 and 1982 respectively. Since the 1980s, more than 100 production lines have been introduced from Japan, and more than 40 instant noodle manufacturers have appeared in Guangzhou, Shanghai, Wuxi and Zhengzhou.
1986, Beijing Changping Great Wall Food Factory introduced the bowl instant noodle production line of Japan Futu Company. Instant noodles have just entered the market, and people are beginning to understand instant noodles. Because they enjoy the policy of grain and oil parity and product price limit, they are not generally accepted. In addition, the living standard is low, and instant noodles are a luxury to a certain extent. The product specification is100g/bag, the market retail price is 0, 25 yuan/bag, and 2 Liang food stamps are required. The product structure is simple, and all are low-grade instant noodles.
Zhuhai Huafeng Food Company, which was established in the early 1980s, was once the largest instant noodle manufacturer in China, and its Huafeng brand Sanxian instant noodles sold well all over the country in the 1980s. Before Master Kong and Uni-President entered the mainland market, Huafeng had always occupied a well-deserved dominant position in the instant noodle market in China.
In 1980s, the delicious minced meat noodles in Guanshengyuan, Shanghai, became a quite famous brand of instant noodles at that time. It tastes good. The packaging is made of paper, and the inside is protected from moisture. There is a thin layer of plastic paper, while the ordinary instant noodles are packaged in plastic bags, which is a memory of a generation.
Transitional development stage
1988, the state formulated the GB 9848-88 quality standard for instant noodles, which standardized the uneven quality of various instant noodles, and also predicted that instant noodles began to turn from yield profit to profit by occupying consumers' psychology with quality, reputation and brand.
1 Since 1987, China's grain and oil policy has been gradually liberalized, grain and oil can be traded freely, and the production and operation pattern of instant noodles under the planned management system has been gradually broken. With the improvement of living standards and purchasing power and the acceleration of work pace, the advantages of instant noodles are clearly reflected. Instant noodles quickly flow from large and medium-sized cities to the vast urban and rural areas, and the market demand has soared, and the production boom of instant noodles has begun to appear throughout the country. During this period, instant noodle factories were mainly established from state-owned food processing plants and grain systems, and powerful township enterprises also began to build. 1989 ——1991year, there are more than 800 new production lines in China.
2. Foreign-funded instant noodle group companies are optimistic about the China market, and set up factories by means of sole proprietorship and joint venture. 199 1 At the end of the year, Taiwan Province Dingxin Food Group opened its first instant noodle production line in Tianjin, which started the Chinese mainland market with the brand of "Master Kong" and achieved great success; Soon, Taiwan Province was reunified, Singaporean was lucky, Indonesian "Meichu" and "Yingduo", and Japanese "Top One" entered in large numbers, producing high-and middle-grade instant noodles in bags, bowls and cups, and achieved great success.
3. State-owned, collective and private instant noodle manufacturers such as Huafeng in Zhuhai, Longfeng in Shandong, Hualong in Hebei, Zhongcui in Wuxi, Xiongyiwu in Shaanxi, Nande in Henan, Laili and Jinfeng in Guangdong and Hongfa in Fujian have set up factories and launched brands, and the national instant noodle production has shown rapid development.
Nanjiecun instant noodles, also known as Beijing instant noodles, were very popular among men, women and children in the 1990s! Nanjiecun instant noodles are produced by Nanjiecun instant noodle factory, which is one of the best-selling instant noodle brands in the 1990s.
Rapid development stage
With the variety of instant noodles and various forms of advertising, people began to really accept instant noodles. Many people regard instant noodles as a necessary food for going out and living, and the instant noodle market has seen unprecedented prosperity.
1 During this period, the competition was dominated by the competition of foreign-funded enterprises such as Master Kong, Uni-President, Meichu, Yingduo and Lucky for the instant noodle market in mainland China. During this period, they broke the structure pattern of low-grade noodle products with exquisite packaging, strong and refreshing noodles and unique flavor, and stepped into the ranks of middle and high-grade instant noodles. Instant noodles are mainly produced by imported noodle making equipment from Japan, Taiwan Province and South Korea.
2. Instant noodles have become an important support for the structural adjustment of food industry in China, with an average annual increase rate of 70%. For a long period of time, all enterprises have their own product positioning, either in the middle or high-grade urban market or in the middle or low-grade rural market. The competition focuses on the improvement of product quality, the adjustment of product structure, the adaptability of product price and marketing strategies. During the five years from1989 to1994, the number of instant noodle production lines reached more than 1500, and the market demand was strong, resulting in rapid development and market competition. Domestic instant noodle equipment manufacturers have reached more than 20.
Among them, Master Kong had to be highlighted, and entered Chinese mainland for development in 199 1 year. On August 2 1992, the first bowl of "braised beef noodles" was launched, which was deeply loved and recognized by consumers. Master Kong braised beef noodles with classic taste have accompanied us for generations.