Because Budweiser clearly defined the regional protection when signing the contract, there can only be one agent in the same region.

Budweiser beer is a world-famous brand with high popularity, good taste and good market reputation. Compared with other brands, Budweiser's sales in China are among the best, so many powerful beer agents want to represent Budweiser. Budweiser beer is a well-known brand, and the prices are open and transparent, so the profit margin of Budweiser beer is not feasible for agents. However, due to its super-high sales volume, it completely makes up for the shortcomings of low profit per bottle.