Xu Fuji was first founded by four brothers in Taiwan Province Province, and then came to the mainland for development in the early 1990s. "Xu Fuji" brand was formally established on 1994. However, in 20 1 1 year, Nestle announced the acquisition of 60% shares of Hsu Fu Kee, and since then Hsu Fu Kee has become a foreign-funded enterprise.

Nevertheless, Xu Fuji still occupies an important position in the domestic candy market, and his candy products are deeply loved by consumers, especially during the Chinese New Year, Xu Fuji's candy has become one of the necessary new year's goods for many families.