Sample Marketing Program Cases

Sample Marketing Program Cases, marketing promotion is an indispensable tool for the development of enterprise brand and product, because it connects more products and user needs, so many enterprises will choose to set up their own operation team to develop marketing programs. The following share marketing program case example.

marketing program case 1

First, the theme of the event: Happy Mid-Autumn Shopping Festival Xinglong every day to draw big prizes

Second, the event time: September 9 - September 18 (10 days)

Third, the main activities:

Activity 1: shopping for 50 yuan, daily

1, Activity time: September 9 - September 18

2, Activity content: During the activity period, the customer shopping cumulative total of 50 yuan, you can with the credit card in exchange for a coupon, 100 yuan for two, and so on, more than buy more, Mid-Autumn Festival raffle program. Customers with tickets can participate in the daily 6:00 p.m. held by the cycle of the Grand Lucky Draw. A lottery ticket, multiple chances to win.

3, awards:

First prize: xx automatic washing machine a, 10 units per day, 10 days **** 100 units.

Second prize: xx induction cooker a, 20 units per day, 10 days **** 200 units.

Memorial Prize: one LIBERTY bucket laundry detergent, 100 buckets per day, 10 days ****1000 buckets.

4. Winners are valid to claim their prizes within 3 days from the date of winning.

5, the jackpot winner must pay 20% of the personal income tax, Xinglong Mall collection on behalf of the payment.

6, the event's final interpretation of the right to all Xinglong Mall.

Activity 2: Mid-Autumn Mooncake Festival

1, the national cake ten gift box: Beijing Taoxiangcun, Beijing Holliday, Shanghai Xinghualou, Xi'an Miqi, Guangzhou Restaurants, Guangzhou Lianxianglou, Zhongshan Budweiser, Chengdu Tianlun, Xinjiang Maixueer, Hong Kong Ronghua top ten brands of mooncakes gathered together to buy a box you can taste! National ten famous brand moon cakes, planning program "Mid-Autumn Festival Raffle Program" ().

2, the Mid-Autumn Festival gift four version of the fast: teachers unforgettable - to send teachers, know the grace - to send leaders, affection first - to send loved ones, courtesy

4, September 18 evening 18:30 - 20:30 "Mid-Autumn Festival Night" large-scale song and dance party.

5, September 9 to September 17, famous moon cake manufacturers large-scale show and special performance.

6, river crab exhibition, famous cigarettes and wines exhibition, fruit exhibition

Activity 3: Related promotions:

Teachers' Day department stores to send good gifts.

-Newlywed action - wedding home appliances month, gold stores, men's and women's clothing, bedding wedding offer generous gifts.

-September 9, Xinglong Shoes City 99 yuan = 200 yuan to buy shoes action.

-Autumn clothing on the market.

Marketing program case 2

Activity background: "Hanukkah" from the network holiday into a popular holiday for young friends, and on the network has evolved into a shopping carnival, every time to "Hanukkah" whether it is a shopping malls, restaurants or playgrounds, will take advantage of the festive atmosphere to plan for the festival. Every time when the "Hanukkah" whether it is shopping malls, restaurants or amusement parks, will take advantage of the atmosphere of the festival to plan the "Hanukkah" activities to attract customers. In this young and fashionable festival, Pritish beauty salon launched a "bachelor's day not alone" special activities.

Nowadays, the weather is getting dry and cold, and the dry, hot weather continues after the fall. So from the current beauty salon consumption can be understood, consumers in the season after the store consumption in the early fall to whitening repair, and now is to moisturize the maintenance of the main. Therefore, Pritish beauty salon with the "Hanukkah" slot for promotional activities, not only to improve visibility, enhance the image of a good time, but also the use of festivals to seize the opportunity to do business.

Activity theme: Pritisha with you over the bachelor Valentine's Day

Activity time: ____ November 1 ~ November 11

Activity location: Pritisha beauty salon major directly-managed stores

Activity object: all the old and new single female customers of Pritisha

Activity purpose: coincide with the "big and small bachelor's day" of the promotional activities, not only to promote awareness and image enhancement, but also to take advantage of the holiday business opportunities. In order to make all the single female customers feel the warmth of Pritisha and get the beauty experience in this festival, the event was held on the "Light Stick Festival". During the "Hanukkah" period, and combined with the season, climate and other issues, the salon hereby launches hydration, anti-dry, repair and other popular promotional items for female friends. We hope to take this opportunity to establish a harmonious and cozy communication platform with our customers. Can bring more new friends for Pritikin, enhance the consumer market share of the beauty salon.

Activity publicity:

1, "Hanukkah" is a holiday from the network, so the publicity should focus on network publicity planning. First of all, in the Pritish beauty salon's official website, the official microblogging and forums and other channels to publish the publicity information about the event. About two weeks in advance will be published in the network of activities.

2, during the event in the crowded places, streets and commercial streets, such as the main street, the distribution of leaflets and coupons.

3, two weeks before the event, as long as the store consumption reaches a certain amount of customers, the distribution of holiday coupons and experience rolls and so on. And decorate the salon door, posters and banners hanging in front of the salon.

Note:

1, do a good job of registration at the front desk, record the name of the customer and information.

2, on the staff to do a good job of training activities, in order to thank customers, tap the potential consumption of customers, stabilize the customer source. Therefore, during the event, we should pay attention to every link from the customer's entrance to the end of consumption, keep smiling and treat people kindly.

Activities:

1, members of the salon to participate in the activities during the event, with a membership card can be sold 20% off. Discounts and receive skin care experience coupons, if the points in the membership card to reach 500 points and above, with the membership card can be free in the store to experience a moisturizing and hydration project.

2, non-member customers, in the activities of the store consumption of up to 288 yuan, you can directly enjoy 8.8 percent discount. And a complimentary Pritish membership card, and Pritish provides a small sample of skin care trial pack.

Note: The activity experience coupon is subject to the expiration date in the store.

Marketing Program Case 3

What is included in a marketing promotion program?

1, analyze the marketing opportunity

In the marketing program, the analysis of marketing opportunities is a key link, mainly to manage the information in the marketing, and measure the main needs of the market. The analysis of the main macro factors in the marketing plan, including technology, environment, natural environment, social environment, etc., need to analyze the consumer market and purchasing behavior, need to analyze the group purchase market and purchasing behavior.

For example, it is important to understand who is involved in the group-buying market, to understand the government market, to compare the group-buying market with the consumer market, and so on.

2, the development of marketing strategy

In the marketing promotion, the most technical link is the development of marketing strategy is also a key link. Not only have the challenge of new product development, but also to analyze the external environment.

Organizational arrangements, structural design, and so on are all aspects that need attention. You need to manage the new product and understand the new product development process, including business analysis, market testing, and so on. It is also important to have a market challenger strategy, to identify competitors and strategic goals, and then to choose a strategy.

3, marketing programs

Marketing promotion programs, what are the main marketing programs? The more familiar ones are the management of the product line, the management of the product brand and packaging.

At the same time, analyze the product line, understand the length of the product line, understand the characteristics of the product line. You need to set reasonable prices, you need to choose pricing targets, you need to define your needs, and you need to estimate costs.

At the same time also need to analyze competitors, analyze competitors' costs, analyze competitors' prices, choose pricing methods, and ultimately determine the price of the product, to complete a complete marketing program. The above is a whole marketing promotion included in the content, any one of the links will determine the final marketing program smoothly.