Dry Cleaning Shop Cost

Opening a dry cleaning shop is a good choice. Small dry cleaning shops have low investment. They only need a store of about 30 square meters and 30,000 to 50,000 yuan to purchase equipment. Plus some other expenses, including rent, supplies, water and electricity, etc., 50,000 to 60,000 yuan can usually be completed. When you open a store, you will get cash income. Unlike other industries that have problems with debts or expired goods, and it does not require too much working capital, so as long as you operate it carefully, you can quickly recover the cost.

How to run a dry cleaning shop

1. The key to choosing a dry cleaning shop address

Whether the store location selection is reasonable is directly related to the operator's profit level Even success or failure. A good store location can make a business prosper, but an improper location can make a business sluggish or even go bankrupt. In a place with high land prices, it is very unrealistic for operators to buy their own houses to operate. It is more common to rent other people's places to operate. Therefore, it is critical for franchisees to consider rent when selecting a location. The level of rent depends on the location of the store. Depending on the traffic conditions, surrounding environment, building structure, etc., the rent will vary greatly, so try to save this investment. Of course, it is not that the cheaper the rent, the better. If the rent is cheap and business is deserted, where will the operator's profit come from? On the contrary, the rent in some places is expensive, but the business is booming, and the operators will also generate considerable profits. "The right time is not as good as the right place", fully emphasizing the importance of geographical location. Choosing the right location is the first step in opening a dry cleaning shop. The dry cleaning shop is in a good location, which invisibly lays a solid foundation for your business.

2. Analysis of how to choose a dry cleaner

1. Business district survey

The so-called business district refers to the location of the store as the center of the circle, outwards Extend a certain distance and use this distance as the radius to form a circular consumption circle. The size of the business district varies depending on the type of business. For the dry cleaning industry, generally a 200M radius is the main business district, and a 500M radius is the secondary business district. The general forms of business districts include commercial areas, residential areas, cultural districts, office areas and mixed areas. The business district’s population, occupation, age level, consumption habits, mobile crowds, infrastructure, competitors, future development trends, rents and related expenses, etc.

2. Potential customers and rules

All people are consumers, and naturally they are also customers of the store. Franchisees must understand the local population, population density, population growth, population age structure, etc. when choosing a store location. According to foreign data, almost 50% of modern dry cleaning customers come from areas within 200 meters from the store. Therefore, when considering possible locations for dry cleaning chain stores, it is generally required that there must be a settled population of 5,000 people within a radius of 500 meters from the planned location. A place where people come and go is of course a favorable place to open a store, but it is not just a place with a lot of people that is suitable for opening a store. It is also necessary to analyze those people coming and going, and what is the pattern of customer flow? First of all, we need to understand the age and gender of passers-by. Because some passers-by are children, they may be customers of fast food restaurants, but not dry cleaners. Secondly, we need to understand the peak hours and rare times of pedestrian traffic; thirdly, we need to understand The purpose of pedestrians’ coming and going and the duration of their stay. Although some areas have a considerable amount of passenger flow, they are mostly non-commercial factors, such as stations, docks, school public places, etc. The main purpose of their passenger flow is not for laundry, but for other purposes.

3. Analyze transportation and geographical conditions

Transportation convenience is also an important reason to consider when choosing an address. Convenient transportation arteries, such as close to stations, docks, and public roads*** Car parking stations are valuable for setting up stores because of the large number of pedestrians and large passenger flow. Street corners at intersections are also a good place to set up a store because of the roads extending in all directions and high visibility. However, in some areas, there is a long central dividing belt or railings between the roads, which restricts pedestrians and vehicles from crossing, which will affect the convenience of setting up a store. value.

Due to the influence of traffic conditions, public facilities, walking directions, residential areas, lighting conditions, etc., the passenger flow on both sides of a street is often uneven, or the same side of the street may have different passenger flow due to different locations. Therefore, in When choosing a store location, it is necessary to analyze the characteristics of street passenger flow and choose a side of the street or an area with more passenger flow.

3. Commercial positioning

1. Market refinement: Survey the market, segment consumer customer groups, and find blank spots in the market; in places with compact residential areas, there should be strong Competitive chain stores should be 200 meters away; and in areas with relatively scattered residential areas, they should be 500 meters away from strongly competitive chain stores.

2. Chain store positioning: Blind following of trends should be avoided, and decisions should be made entirely in accordance with the objective needs of the market.

3. Market functional division: Analyze the customer's industrial structure and fully consider consumer habits, that is, how they pay attention to clothes and what their life concepts are.

4. Preliminary price positioning: economic trend analysis, price comparison analysis of surrounding peers, floating left and right based on the unified price of Zhiyin (cannot exceed 50).

5. Marketing strategic positioning: Select marketing methods and analyze advertising strategies.

6. Extended product positioning: reflect the image of the chain store and formulate property management.

7. Chain store scale positioning: Analyze demand capabilities, conform to the strength of the company, and use reasonable goals as the principle and do not expand blindly. Zhiyin index analysis: (including GDP, GDP per capita, retail sales per capita, average household savings, employee wages, non-agricultural proportion and other indicators) is analyzed by Zhiyin headquarters in the city and region where the franchisee chain store is located, based on Zhiyin's market research. The primary index is above 160, the secondary index is 130-160 (excluding 160), the third-level index is 100-130 (excluding 130), the fourth-level index is 70-100 (excluding 100), and the fifth-level index is 50 —70 (70), level six index 40-50 (excluding 50), level seven index 30-40 (excluding 40), level eight index 20-30 (excluding 20), level nine index 10-20 (excluding Including 10), ten-level index 0-10.

(The investment index for large stores should be above level five. The investment index for medium-sized stores should be above level eight. The investment index for small stores should be above level nine.)

4. Regular address Options

1. Blocks with frequent commercial activities

This area has a large number of shops and commercial outlets. There is a constant flow of customers on weekdays, and even more on holidays. The characteristics of this area are: customers come here to spend a lot of money. If you open a dry cleaning shop in this section, it will be very convenient for customers to come here to wash and iron clothes. You can buy what you need at the same time, get more with one stone, and save time. Why not? However, land in these areas is often at a premium. Even if you have the conditions to open a store in such a location, you must carefully estimate it because the rent here may be extremely high. In addition to the larger expenses, you must carefully calculate how much profit there is. , if there is not much profit left, there is no need to take greater risks. If you remove all expenses and still have a relatively generous profit, then don't be scared away by the high rent. Generally speaking, high investment and high returns are directly proportional to each other. Therefore, it is worth spending a lot of money to find a good address. Of course, high rents will increase operating pressure and pose greater risks. Entrepreneurs must think carefully about whether they have sufficient funds, their experience, and whether they can operate smoothly. They must consider a series of factors.

2. Residential areas with high population density

This area has an absolute advantage in terms of population. If you open a dry cleaning shop here, as long as you can ensure the quality of clothes washing and ironing, the operation will be relatively stable. .

As far as the current intensive development of urban housing is concerned, many large-scale residential communities have emerged in many places, and the development of residential communities has become a trend. Various types of shops, such as small restaurants and hair salons, entered residential areas early and achieved good operating results. It will be easier to operate if you choose here.

3. Neighborhood site selection skills

The above is a broad overview of the skills for selecting a business address. Even on the same street, there are good and bad ones.

In terms of specific locations, the following locations are generally ideal business addresses:

(1) Corner location The corner location is located at the intersection of two streets, which can produce a "corner effect" and is often ideal. address of the dry cleaner. Its advantage is that it can increase the window display area, and the flow of people from the two streets can be gathered here, so more pedestrians will visit. Opening a dry cleaning shop here will attract more customers to come and spend money.

(2) Dry cleaning shops opened at such locations as three-fork intersections are very conspicuous from all angles. However, dry cleaning shops in this location should try their best to make full use of their strengths and set up the front entrance of the dry cleaning shop. The decoration, store name signs, advertising signs, display windows, etc. must be carefully designed to attract passing customers.

(3) Convenient location Dry cleaning serves thousands of households. In order to facilitate customers from all directions, it is crucial to choose an address with convenient transportation. In addition, you should also pay attention to whether there is a parking lot nearby. Especially large and medium-sized dry cleaning shops are well-equipped and have a wide business scope. Once they become famous, customers from all over the world will come here. Therefore, it is extremely important to choose a location with convenient transportation. This is an important factor to ensure smooth operation.

Of course, the quality of a business address is relative, because whether it is a city or a small or medium-sized town, things are changing with each passing day. And some of these small changes can have a big impact on dry cleaners. For example, a dry cleaning shop that was doing well had its business plummet due to the construction of an elevated road in front of its door, which made it inconvenient for customers to walk. Therefore, entrepreneurs must always pay attention to changes around them and be foreseeable. If you foresee the changes around you in advance, you can avoid risks.

With the transformation of urban construction or changes in transportation facilities, it is common for the passenger flow of a certain street to rise and fall. For example, due to the addition of guardrails in the middle of the adjacent avenues of a certain street, the streets on both sides will increase. Business suddenly dropped a lot. Therefore, when choosing a dry cleaning shop business location, you must have foresight and foresight and do more relevant research.