Mushroom Street is a women's fashion e-commerce platform, which is mainly oriented to young female consumers, providing fashionable clothing, shoes, bags and other goods. Mushroom Street's business model is mainly commission-based, attracting merchants to the platform, providing them with traffic and sales opportunities, and extracting a certain percentage of commission from their sales.

Xiaohongshu is a social e-commerce platform that mainly attracts users to buy goods through community sharing and recommendation. Xiaohongshu's business model is mainly based on brand cooperation, and it cooperates with major brands to launch limited-time discounts, gift sets and other activities on the platform to attract consumers to buy.

Jinduoduo is an e-commerce platform that focuses on group-buying, mainly for consumers in second- and third-tier cities and below. Pinduoduo's business model is mainly based on group-buying, attracting consumers to buy goods through group-buying and second-selling. In addition, Pinduoduo has launched a variety of marketing activities, such as tens of billions of subsidies and free lottery, to improve user stickiness.