Compared with KFC, many people will choose the dishes in the village base with appropriate vegetarian dishes and unlimited noodles to refill their cups, and will not choose zucchini slices mixed in foreign fast food, freshly thawed sauerkraut and mixed egg drop soup. The rice in the village base is more suitable for China people's China stomach. The founder of the village base once said that wherever KFC goes, the village base can be opened. So far, Cunji has 17 1 stores in Chongqing, while KFC has only 53 stores. This shows the long-term development prospects of rural foundations.
As far as the reputation of rural bases is concerned, it has received rave reviews. No matter the taste or the environment, the price is very reasonable and convincing. In addition to taste, rural bases pay more attention to food safety. Waste oil, additives, poisonous steamed bread, clenbuterol, absolutely not. The white rice in the village base is carefully selected northeast long-grain fragrant rice. Before the sale, it will be screened and cleaned six times by a special person. In the restaurant at the village base. Each dish has a clear ingredient list material weight regulation, which is accurate to grams, and only allows 2% error range. With seasonal vegetables and thick soup, the nutrition is reasonable. So why haven't rural bases developed to other places on a large scale? First of all, the name Murakami will give many people a sense of shanzhai. The name alone will stop many foreign guests, and the inherent image of shanzhai fast food is not so easy to correct.
At present, Xiangcun Ji has become the first fast food chain enterprise in China to be listed in the United States. The rich, delicious and fresh healthy diet provided by rural bases is also the first choice brand for many people who pursue health and fashion. No advertising, no publicity, and fame.