In order to promote the new formula of Sugar-Free Coca-Cola, Coca-Cola shot a 15-second commercial video, which caused dogs and cats to start a debate: "Is Sugar-Free Coca-Cola the best Coke in the world?" ”, seemingly tit-for-tat issues are interpreted by the two protagonists in a naive manner, which is very interesting.

The interesting thing about advertising is that it raises issues that have been discussed by the public for a long time and triggers public thinking. The debate between dogs and cats is very similar to the discussion about product taste in public life. Finally, the advertisement The starting point is to "try it first and then tell it", guiding people not to jump to conclusions easily, but to drink Coca-Cola's new sugar-free Coke before drawing a conclusion, laying the groundwork for the product's sales.

It can be said that this short 15-second advertisement explains the charm of brand marketing - making products sell better. It makes people want to take the initiative to buy a bottle of Coca-Cola's new product in order to answer the question at the beginning of the article "Is Coca-Cola the best-tasting Coke in the world?"

For the brand, the marketing purpose has been achieved by allowing users to see the advertisement until they have the idea of ??purchasing, helping the brand achieve wider dissemination. Whether Coca-Cola is the best-tasting Coke in the minds of users no longer seems to be that important.

02

For a long time, Coca-Cola’s marketing has been textbook-level in the industry. Many of its advertisements have not been forgotten by consumers over time, and have even become Classic, amazing.

Coca-Cola’s classic advertisements are numerous, and they are representative. One is Coca-Cola’s advertising creativity inspired by streamers, and the other is the bottle advertising that Coca-Cola has been exporting.

1. Creative advertising inspired by "red ribbon"

It can be said that Coca-Cola's red ribbon creativity has been deeply rooted in people's hearts over the years and has become a highly recognizable brand. Symbols have also become a source of inspiration for brand advertising creation. In advertising, red ribbons can be a signpost, a gesture conveying a peaceful and happy atmosphere, or a link between the brand and users.

Guiding sign

In order to prove the brand's environmental awareness and demonstrate the company's social responsibility, Coca-Cola promises to achieve 100% recyclability of product packaging by 2025 and realize a circular economy for brand environmental protection. , while launching outdoor recyclable billboards.

The extra-long billboard and flexible "fingers" indicate to users the location of Coca-Cola's recyclable trash bins. While attracting attention, it also conveys Coca-Cola's environmentally friendly concept of sustainable development.