August 30 evening, new hope six and (000876.SZ) released 2020 half-yearly report, the report shows that the company in the first half of the year revenue 44.696 billion yuan, an increase of 9.402 billion yuan, an increase of 26.64%; net profit of 3.164 billion yuan, an increase of 1.602 billion yuan, an increase of 102.57%; net profit of 3.164 billion yuan, an increase of 102.57%. increase of 1.602 billion yuan, an increase of 102.57%.
In the first half of the year, New Hope Six and revenue and net profit double, net profit doubled year-on-year growth. New Hope Six and surge against the trend, to achieve such an outstanding report card, in addition to the first half of the pig cycle of industry factors, have to say is the boss behind it - Liu Chang.
Compared to Wahaha Zong Fuli, Huiyuan Zhu Shengqin and other food industry Mulan, Liu Chang's succession should be better in the second generation, but also a smoother one.
In 2013, Liu Chang took over as chairman of the board of directors of New Hope Six and since then, he has gradually faded away the halo of the second generation, and labeled himself as "Liu Chang", and his personal metamorphosis and transformation of the enterprise have occurred simultaneously, not at a loss, but at the right time.
For this reason, Liu Yonghao has been in a number of public occasions "change pattern" praise his daughter.
A few days ago, at the opening of the Yabuli China Entrepreneurs Forum in Qingdao, Liu Yonghao praised his daughter: "Someone told me that one of the listed companies of the new hope that recently went up particularly much, I think it is really. Six years ago I put the new hope six and this listed company to my daughter to take care of when it is 27 billion market value, today the new hope six and is 167 billion market value, the whole rose seven times, six years up seven times!"
As the daughter of China's feed king Liu Yonghao, Liu Chang has the typical characteristics of the second generation of the rich - stayed in school, has an MBA degree, and at the age of 26 years old to 2.6 billion worth of China's youngest female tycoon.
In 1996, at the age of 16, Liu Chang was sent abroad to study, and in 2002, after returning to China, Liu Chang entered New Hope under the name of "Li Tianmei" in a low-profile manner as the director of the Agricultural Office of New Hope, engaging in administrative management.
In the first contact with the agriculture and animal husbandry industry, Liu Chang naturally had a kind of resistance, do not want to smell the odor, do not want to enter the chicken factory ...... and other second generation is not willing to take over, Liu Chang initially wanted to participate in the "Superwoman" competition, but out of security considerations by Liu Yonghao stopped.
In the face of the rebellious period of his daughter, Liu Yonghao did not force, in the knowledge that his daughter wants to do fashion-related things, lending Liu Chang 1 million, so that she went to open the store. Because Liu Yonghao knows that the reason for doing business is unchanging, his daughter must have gained something in the experience.
During this period, she also tried to start her own business, sold jewelry, opened a store, and did advertising consulting. In this regard, Liu Chang has said, "Originally I wanted to live according to my own interests, and then realized that interest is not necessarily a career."
In 2006, Liu Chang returned to New Hope, but she went to Shanghai to work in a real estate-related company of New Hope. After six or seven years of experience, Liu Chang finally became chairman of the board of directors of New Hope Sixth and Company in 2013, beginning the succession process.
A few days ago, when attending the Yabuli China Entrepreneurs Forum, Liu Chang said : "Many people have asked me how such a beautiful person went to raise pigs? Including my daughter will be particularly serious every time to say: 'My mom raises pigs. I'm quite happy when I hear that, but I'm also very relieved."
She said that agriculture essentially requires long-termism, and no one who wants to make "short money", "quick money", or "make a buck" and leave. The people who want to make "short money," "quick money," or "make a quick buck" have to be the ones who actually stay in the agriculture industry.
Liu Chang said, began to like to be called "pig farmers", because she likes the occupation itself long-termism.
"After entering the industry, I realized that many of my predecessors and peers were y committed to the industry with this simple, earth-rooted mentality of giving back to the community." She says she is very grateful for the opportunity to work in the industry through her family.
Six years ago, Liu Chang loved to sing and wanted to work in fashion; six years later, Liu Chang is much more capable, and much of her talk centers on the transformation of the company.
If Liu Chang chose to take over the company six years ago because of love, then today Liu Chang has integrated his love for his family into his commitment to the company, his dedication to his career, and his return to society.
Six years of trials and tribulations have created a fast-growing Liu Chang, a new generation of female entrepreneurs who are mature, introverted, and have the spirit of hard work.
As a member of the New Hope Group focusing on the development of food and modern agriculture, New Hope Lukho is one of the listed companies in the agriculture and animal husbandry category with the most complete industrial chain and the widest product coverage in China.
Data shows that in the first half of 2020:
Feed industry generated revenue of 22.586 billion, up 17.29% year-on-year;
Poultry industry generated revenue of 9.079 billion, down 7.24% year-on-year;
Swine industry generated revenue of 6.948 billion, an increase of 261.23% year-on-year;
Food industry generated revenue of 4.135 billion, an increase of 46.56% year-on-year.
Among them, pig breeding business performance remains the most eye-catching. Unlike Winslow and Makin, New Hope started relatively late in the pig business.
Data show that, first half, new hope **** sales of hogs 2.1229 million, an increase of 779,400 head, an increase of 58%; realize revenue of 6.948 billion yuan, an increase of 261.23% . During the same period, Wen's shares sold 4,865,800 head of hogs, Makin shares sold 6,781,000 head of hogs.
Talking about pork prices, his father, Liu Yonghao, has said that due to the impact of African swine fever and other reasons, the shortage of hog inventory, coupled with the fact that it is now the peak season for consumption, by the end of the year, the price of pork to fall significantly is difficult, but the amount of corporate farming is increasing, to the middle of next year, the price of pork will gradually return to the normal trend.
Liu Yonghao's "bravado" has its backbone, and part of it comes from his daughter in charge of the new hope six and.
As of the end of June 2020, the new hope has been put into operation project capacity of 18 million head, construction and is expected to be completed according to the second half of the "9.30" node project capacity of 12 million head. In other words, by September 30, New Hope will have a capacity of 30 million head.
The food industry learned that the new hope six and this year can be 8 million head of pig slaughter, and this is the result of long-termism. Liu Chang said, "The company just announced a few days ago to set up its own breeding company, because when there are tens of millions of hogs in the future, biochips can not be pinched in the hands of foreigners, for which the preparation has been as long as five years ."
Liu Chang himself often said "I am a pig breeder", this sentence will naturally allow it to escape the spotlight, more focused on doing things. Now, in Liu Chang not only carry the "hope" banner, there is the possibility of creating China's next "pig king".
Father and daughter of two generations have a love for the pig industry. More than 30 years of entrepreneurship, Liu Yonghao focused on raising pigs, so that the people to realize the freedom of pork. Now, Liu Chang has also fallen in love with the pig farming business, and she wants to make pig farming a new responsibility for young entrepreneurs.
The two generations of father and daughter embody their own entrepreneurial spirit, but they are one in the same.
Liu Chang mentioned the reason why the pig market is very good this year, but still have to live a tight life: Because we are afraid that people forget the roots. She said, all the company's managers travel can live in the dormitory to live in the dormitory, can eat canteen to eat canteen, the company also does not allow people to buy white wine, this is the spirit of the company - must live a tight life.
Liu Yonghao for more than 30 years to keep the simplest hairstyle, no luxury cars, no airplanes. In his opinion, this money should be used to raise more pigs, raise good pigs, so that the people can eat pork, to realize the freedom of pork. Liu Yonghao said:"Now the epidemic economic downturn period, the country are living in a tight life, the enterprise is more to live in a tight life. Could it be that we are more profitable this year, we can spend money indiscriminately? That's not going to work."
Liu Yonghao once laughed that the biggest difference between him and his daughter is that "she has a rich dad, and I don't."
Obviously, Liu Chang is gradually tearing off the label of "rich second generation", in the entrepreneurial journey, Liu Chang and his father closer and closer to carry the banner of "hope".