Second, the appropriate location, do a good job of investigating whether there are your target people within one kilometer of the surrounding area and the frequency of their passing through your store, and strive to choose a cost-effective regional location to open the store.
Third, a clear positioning, do fast-moving will reduce prices, small profits but quick turnover, most students can't taste the difference between additives and real materials. Do the environment to improve the price and quality, take the word-of-mouth route and provide board games and other entertainment.