● It has profound cultural background: Chinese fast food developed on the basis of extensive and profound oriental food culture must have distinctive China characteristics. From court tributes to folk snacks, there are countless.
● It has a broad market space: if the per capita annual consumption in China is 100 yuan, it will be13 billion yuan. The market for Chinese fast food is too big to be underestimated.
● It has traditional characteristics: the variety of foreign fast food is relatively single. At present, it can be called Chinese fast food: Shangkeyoupin Chinese fast food in Qingdao, Ronghua Chicken fast food in Shanghai, Red Sorghum fast food in Zhengzhou, Henan, Regan Noodles in Wuhan Cailinji, Doupi in Laotongcheng, Four Seasons Beauty Soup Bags, Goubuli Steamed Bun in Tianjin and so on. It can be described as: East, West, South and North, sour, sweet, bitter, spicy and salty. There are many famous snacks, which can be developed into Chinese fast food with a little development and scale.
Low price and delicious taste.
● Have a reasonable nutritional mix: the staple food of foreign fast food is characterized by high protein, high fat and high calorie, while snacks and drinks are mainly high in sugar, salt and monosodium glutamate. On the contrary, the human body needs little cellulose, vitamins and minerals, so eating more is very harmful to human health. Chinese fast food, on the other hand, adopts the traditional cooking methods in China, and most of them have reasonable nutrition and reasonable diet.
disadvantaged
● Lack of high-level corporate image management: Chinese fast food has no distinct brand and corporate image, and there is no high-level corporate image management.
● Inefficiency: Inefficiency caused by manual operation is a major reason why Chinese fast food can't compete with western fast food at present.
● Lack of standardization and standardized management: China catering operators have always only focused on improving and perfecting the appearance, shape and taste of food, but often neglected "soft indicators" such as improving service level, which is a common problem in China catering industry. However, the pursuit of high-end services is precisely the remarkable feature of modern consumption.
● Lack of chain operation strategy: Chinese fast food is generally confined to local and provincial areas, and there are few chain operations in China, let alone the whole world. Chinese fast food has been stuck in the closed business model of "tinkering around the edges", and it has never been able to form a scale, produce huge benefits and become a big climate.