Daphne belongs to the middle and high-end grade.

Daphne is a women's shoe brand, founded in 1987 in Hong Kong, which mainly includes women's shoes, men's shoes, children's shoes, women's clothing, bags, accessories and other products.

Daphne has become the preferred brand for women to buy shoes by virtue of its exquisite and fashionable design art, and it also has a very high popularity in the market, and the target group is also some urban beauties, so Daphne also belongs to the middle and high-end grade brands.

In addition, Daphne brand more attractive to female customers is to have a thoughtful after-sales service, that is, shoes from the date of purchase within three months of the "package repair, package replacement, package return", so that many consumers feel very comfortable.

Brand goals

Every eight pairs of women's shoes in China have a pair of "Daphne" logo, can be said to be the first brand of women's shoes in the price. The soul and founder behind the Daphne brand - Chen Xianmin, general manager, boldly went west in 1987, and the industry called him "the Kuo Taiming of the shoe industry".

Objective: To build the position of the first popular brand in the shoe industry. Make Daphne become the brand that customers love to buy. Make the brand a company that enjoys a high reputation in the public's mind and that employees are proud of.

Producing and selling high-quality brand products to meet the majority of women's personalized demand for fashion, will continue to expand the market share and enhance profits to return employees, partners and consumers.

Reference: Baidu Encyclopedia-Daphne