EA official tweets about the connotation of single-player games, which has aroused the anger of many single-player games this time. Of course, this tweet has inevitably caused a battle between single-player games and multiplayer games. EA officials push the connotation of single-player games to attract many angry people.

EA officially promotes the connotation of single-player gamers. Recently, there has been a hot stalk on 1 TikTok. Young people will score someone out of 10, and use "She" SA10but/He "SA10but". For example, "he 10 points, but he will cry when he is angry."

This stalk also spread to Twitter. Today, EA official tweeted a teasing tweet by taking advantage of the heat, which attracted many netizens' anger. EA said that "they 10, but they only like to play single-player games".

The highest praise below is YouTuber Jacksepticeye of Ireland, who has nearly 30 million subscribers. He used the same stalk to fight back against EA, saying that "they scored 10, but thought this tweet was right".

Others have listed the Steam praise list, and most of the most popular games are single-player games. In addition, some people listed EA's single-player games to fight back.

Obsidian, another game developer, also retorted on Twitter, as well as Sebastian Hanlon, a former designer of Longteng Century series, Zach Mumbach, a producer of Dead Space 2, etc., and even the current employees of EA disagreed, quietly making a face-covering expression.

I learned that after being angered, EA officials had to give a symbolic explanation that playing single-player games would make them 1 1 points, but it still didn't satisfy people. EA, this wave is shooting yourself in the foot.

Such remarks as EA have actually been made for a long time. As early as 20 10, an EA executive even claimed that the traditional stand-alone game mode was "finished". In 20 17, EA's CFO advised players "not to like linear games as they did five years ago".

EA official pushes the connotation of stand-alone gamers. 2 For Electronic Arts (NASDAQ：ERTS), a world-famous interactive entertainment software company, players love and hate each other. Love is for his many IPS, and hate is for EA's operation of these IPS. Recently, EA officials tweeted: "They are (10) perfect players, but unfortunately they only play stand-alone", which stirred up a thousand waves for a while.

This time EA's stalk-playing has aroused the anger of many stand-alone players, and stand-alone players have responded, "I play stand-alone because your Battlefield 2042 sucks!" "Did we play with our own stand-alone machine and eat your rice?" . Of course, this tweet inevitably caused a battle between single-player and multiplayer gamers.

The attitude of disdaining solo players in tweets caused the players' dissatisfaction at that time. Under this tweet, most players are accusing EA of the catastrophic failure of the in-house purchase of Star Wars: Frontline 2, and said that the stand-alone game is excellent.

According to reports, part of the reason why EA employees dislike tweets is that the main account pushed by EA officials is not managed by the company's direct team, and even managed by people outside the game industry.

"They are all newcomers, and as far as I know, most of them are not real people in the game industry," said a source in USA-Today. "The person who posted this tweet did not have the foresight to ensure that this would not happen."

Realizing that it was wrong, EA quickly tweeted an apology, "All right, I give up, and solo players deserve 1 1 points". However, netizens did not buy it, thinking that this apology was neither sincere nor too late. In addition, Obsidian Studio tweeted bluntly that "single-player games and multiplayer games are wonderful", hoping that this game dispute can be settled as soon as possible.

Both single-player games and multiplayer games are ways for us to find happiness and should not be treated differently. No matter what players, we are all players, and we are on the same front. I hope EA will not make the same mistake in the future.

EA official pushes connotation, single-player players attract many anger. 3 If we want to select the public relations disaster worthy of being written into textbooks in 2022, EA's recent operation must be on the list.

On July 1 day, EA's official Twitter suddenly uploaded a tweet like this: "They are worth 10 in my mind, but they only like to play stand-alone games."

This sentence quotes a popular stem from the Internet, and the usual sentence pattern is "... value 10 (perfect), but ...", aiming at finding fault with one or a group of seemingly perfect people. For example, an Italian may evaluate an American with this sentence: "He is perfect, but he likes pineapple pizza."

Another example: "She is perfect, but she can't stop."

The focus of this stalk is obviously on the "but" at the back. Therefore, EA's Twitter undoubtedly constitutes an offense to stand-alone games and their players. The feedback on this tweet on the Internet also tends to resist, and many netizens begin to use the same sentence pattern and ridicule EA in the opposite direction.

"They deserve 10, but they think this Twitter idea is great."

"They are worth 10, but they think EA is a good company."

An online criticism conference was quickly organized. EA's crimes in the game industry in recent years are listed in the replies below the tweets by players, including but not limited to: canceling the single-player game planning and shutting down the old studios that develop single-player games; Issue a number of poor quality multiplayer games, such as "hymn" and "battlefield 2042"; Relying on these multiplayer microtransactions, season tickets and unpacking systems, they are crazy about attracting money.

Media people have joined the ranks of criticism. First, Paul Tassi, a reporter from Forbes magazine, replied: "This passage is completely understandable. After all, you don't know what a 10 game is." Followed by Washington post game columnist Gene Park: "Just stating a fact here. You made the hymn. "

Industry peers also came to join in the fun. Annapurna, an independent game publisher, put it this way: "(You) should leave this tweet in the draft." The Obsidian studio is more like a rounder: "Stand-alone game, very good. Multi-player game is also very good. The game is cool. "

Even the current and former executives and employees of EA's studios expressed dissatisfaction with this tweet. Vince Zampella, the founder of Rebirth Studio, replied with a euphemistic face-covering expression to show his embarrassment. After all, he was reborn with the fame of "Apex Hero" in World War I, and he also played many well-received stand-alone games.

Mike Laidlaw, the former creative director of BioWare Studio, went even further and directly denounced EA as "unable to understand people". BioWare Studio has developed Mass Effect and Longteng Century, and also produced the infamous hymn at the request of EA. Laidlaw has plenty of reasons to get angry.

The criticism with the largest number of words and the most serious writing comes from Zach Mumbach. He replied: "This is the big company that closed my studio and dissolved 100 outstanding developers, just because we are playing stand-alone games." The studio he mentioned was called Visceral Games, which developed the series of horror shooting games Dead Space, which was dissolved by EA in 20 17.

Zach believes that if the game is scored on the 10 scale, most EA games should be worth 6 to 7 points, not because the developers are not good, but because EA forces them to drive out the finished products.

After three and a half hours of ridicule from all walks of life on the Internet, EA official Twitter finally apologized, and things seemed to come to an end. Unfortunately, this tweet used to apologize still didn't give up playing the internet stalk:

"(your) ridicule is what we deserve. We will accept this failure, because playing single-player games actually makes them 1 1 minute. "

On July 6th, American media USA-Today published a report and interviewed two sources inside EA. According to their description, it is already very good that the official push can make such a reply. This public relations disaster should have developed in a worse and more chaotic direction.

The first tweet was uploaded to the company's Slack office software one hour after it was launched, and the negative response from the Internet began to screen in the internal chat room.

After noticing these feedbacks, the official responsible person made a "very casual" plan. They tried to get all the staff of EA to participate, called on EA's studios and community managers to reply to the tweet, so that the tweet could get more attention, and by the way, they advertised EA's stand-alone game, thus turning this public relations disaster into a "marketing victory".

However, none of the employees who got @ liked this tweet. Several of its studios thought they were insulted by the official promotion and refused to give a positive reply, while many community managers immediately chose to quit after hearing the plan. Some employees believe that such ridicule will only encourage players to resent EA and studios, so it is better to take responsibility and apologize publicly.

Sources pointed out that EA's official Twitter account is actually not the responsibility of EA officials. The employees pushed by the operating officer are all newcomers, most of whom are "not real people in the game industry" and may not understand EA's various misdeeds. "The person who tweeted didn't know and didn't get proper support to ensure that such a thing wouldn't happen."

As one of the largest video game publishers in the world, EA can't even do its own official operation. Given that the official apology was still being played, it is hard to say what lessons EA and the official operation team have learned from this incident.

However, the official remarks are out of line, and EA does not need to worry. One-sided feedback on the internet is enough to prove that EA has long been ahead of its own official push, which has offended both players and practitioners.