Qingdao Beer is a state-owned enterprise.

Qingdao Beer is a local brand in China, and Tsingtao Brewery Company is also a state-owned enterprise, because in 2009, Tsingtao Brewery's second largest shareholder, Dongyingbo Company, sold 19.9% of the shares of Tsingtao Brewery to Japan's Asahi Breweries, so Tsingdao Brewery is a "Japanese" enterprise.

This time the rumor is that Tsingtao Brewery is a "Japanese" company.

The deal won't affect Tsingtao Brewery Group's controlling stake in the company, which is still the top shareholder of Tsingtao Brewery Group Co Ltd, a national brand.

Qingdao Beer is produced by Tsingtao Brewery Co, the company's predecessor, the state-run Tsingtao Brewery, which was one of the earliest beer-producing firms, opened in 1903 as a joint venture between British and German businessmen.

The marketing strategy of Tsingtao Beer

Lies in the continuous exploration of methods and channels to gain consumer loyalty, Tsingtao Beer must shift from 3A to 3P. The so-called 3A refers to letting consumers buy Tsingtao Beer in a way that they can get it, can afford it, and are happy to buy it, while the so-called 3P refers to ubiquitousness, the first choice of the heart, and value for money.

When consumers change, your strategy should also change accordingly, likewise, the cultural connotations given to the product should also change, so that it is possible to make a single-flavor product, to adapt to a century of consumer changes.

Instead of competing excessively with rivals on price, we analyze the industrial chain and value chain, control certain key points, and gain comparative competitive advantages through acquisitions and mergers. This kind of competition can shape a healthy structure of the industry, and enable the leaders to compete with each other to expand their own market share, and reduce the chances of the followers to succeed. The chances of the followers' "counterattack success" are reduced.

Refer to Baidu Encyclopedia - Tsingtao Beer