Why is lazy seasoning so popular?

Why is lazy seasoning so popular? New condiments such as lazy seasoning, from the entire technological content to packaging, to functions From convenience to business methods, etc., they have very big differences and advantages compared with traditional brands. Why is lazy seasoning so popular? Why is lazy seasoning so popular? 1

Wash 2 pounds of pork belly, put it in a pot, pour in "lazy seasoning", add an appropriate amount of water, and simmer for about 20 minutes. Simple steps allow urban white-collar workers who have no time to cook or even know how to cook to become "chefs" and easily eat delicious meals.

What is "lazy seasoning"? It is a compound seasoning made from various basic seasonings. Some even mix various ingredients. You don’t have to worry about controlling the dosage when using it, and it also saves a lot of cooking time.

With these "lazy people's seasonings", can you really taste food with the skills of a "chef"? Can young people really wave goodbye to takeout? Can "lazy seasoning" replace the status of chef? How long will "lazy man's seasoning" last? Recently, reporters from Chengdu Commercial Daily-Red Star News launched an investigation.

Market survey: “Lazy person seasoning” is very popular among the public

Just after getting off work a few nights ago, Xiaoju, a post-95 office worker in Shenzhen, and her My roommate went to buy some meat and vegetables. After returning home, they washed and cut the ingredients, threw them into the pot, and finally added special seasonings. The two of them rested in the living room. In just half an hour, two hard dishes were ready.

Xiaoju found that more and more colleagues and friends around her were using "lazy man's seasoning". Although most people eat takeout when they are busy at work, when they have free time, many people will buy these seasoning packets and cook them themselves. "After experiencing it once, you know that the food made by Lazy Seasoning may taste better than takeout," Xiaoju said.

Compared to eating in a restaurant, Xiaoju said that now she can use lazy seasonings to make complicated dishes. Braised pork ribs and spicy crayfish are the most commonly used dishes, and the prices are much cheaper than those sold in stores outside. “For example, a plate of spicy crayfish costs about 200 yuan in Shenzhen, so you have to buy the ingredients and add it yourself.” With its special 'lazy seasoning', you can win it for less than 100, and it feels particularly fulfilling."

According to the analysis of the China Business Industry Research Institute, in 2020, due to the epidemic and the stay-at-home economy. Due to the dual impact, the catering consumption scene has been restricted, and there has been a gradual shift from eating out to cooking at home. This has increased consumer demand for compound condiments to some extent, and has also enabled many compound condiment companies to maintain good revenue growth during the epidemic.

Data provided by the China Business Industry Research Institute shows that China’s compound condiment market consumption is showing a rapid growth trend. The size of my country's compound seasoning market has increased from 85.4 billion yuan in 2016 to 144 billion yuan in 2020, with an average annual compound growth rate of 13.95. It is expected that my country's compound seasoning market size will reach 158.8 billion yuan in 2021.

As a relatively mature market in the condiment industry, the compound condiment market is in a stage of rapid growth. In 2020, the penetration rate of compound seasonings in the United States has reached 73, while in my country it is only 26. It is still a market with huge potential, and the huge market opportunities have attracted many businesses and countless consumers.

"Lazy Man Seasoning" may gain more fans

How long can Lazy Man Seasoning be "fragrant"? "In fact, judging from the new generation's preference for lazy seasoning, it is an inevitable trend for capital to pursue it." Zhu Danpeng, a Chinese food industry analyst, said.

Zhu Danpeng told reporters that new condiments such as lazy seasonings have very big advantages compared with traditional brands, from the entire technological content to packaging, to functions to convenience, to business methods, etc. Differences and advantages.

They grow from small to large, from weak to strong. This transformation is based on the continuous superposition of the demographic dividend of the entire new generation. "This kind of compound condiments matches the consumption thinking and consumption behavior of the new generation."

Zhang Jiao believes that although lazy seasoning cannot replace traditional chef cooking, this trend of food industrialization can standardize many seasonings and spread. In addition, as the pace of life accelerates, everyone spends less and less time cooking. This kind of package-style seasoning will gain many fans in the future.

“In fact, I encourage this approach, because in this way, firstly, everyone can cook delicious dishes at home, and secondly, it also allows people to return to their families and make food an integral part of family ties again.” Of course, from the perspective of healthy eating, Zhang Jiao said that as long as lazy seasoning is not added illegally, the safety is no worse than manual operation. Why is lazy seasoning so popular? 2

Unlike traditional compound seasonings that are used to assist in the preparation of difficult-to-season dishes, the new compound seasonings that have emerged in recent years are mainly tailored to the needs of young people. "For example, the seasoning package for pickled fish soup has sauerkraut, so you only need to buy one fish. Because it solves the difficulty of cooking for young people with one click, it is called "lazy person's seasoning" by netizens.

The main characteristics of this type of seasoning are convenience, complete taste, and high cooking satisfaction. For example, the pork rib soup base that originally required simmering for seven or eight hours can be easily prepared in a few minutes. The pickled fish used to have a particular order of appearance, but now it can be prepared with just one packet of ingredients. When cooking, you only need to prepare basic ingredients, add well-proportioned compound seasonings, mix and cook, and it can be made in a few simple steps, with basically no technical content.

During an interview with a reporter from "Minsheng Weekly", we found that many office workers like Zhai Yuefeng expressed their approval of "lazy seasoning", while some people who often cook are not satisfied with this "extensive" way of cooking. Not approved.

"There must be many ingredients in this seasoning. Although I have not used it, I can imagine that the taste will not be too bad. But we basically don’t use it because cooking Pay attention to the heat, and also pay attention to one's choice of seasonings. This is measured, and sometimes the difference is a thousand miles. Of course, if you make do with it for convenience, there is no need to be so particular. "In Guangzhou. Liu Yanyan, who works in a private company, said.

Xu Qinyun, the person in charge of a restaurant in Tianjin, said frankly that experienced chefs would not use this kind of "lazy seasoning" because conventional seasonings, made in proportion, have the lowest cost and the product will be more stable. Some fast food restaurants will use this seasoning. In the past few years, they have used similar seasoning packets, including some semi-finished dishes.

In the condiment area of ??a supermarket in Xicheng, Beijing, a salesperson said that this kind of "lazy man's condiment" has been selling well. Recently, there are more dish flavors, and the reporter was suggested to try it. The reporter saw in many supermarkets in Beijing that on the shelves filled with traditional compound seasonings, most of them could see "lazy seasonings".

Give consumers more choices

In fact, capital’s enthusiasm for the traditional condiment industry has been rekindled in the past year, mainly due to the rising popularity of cooking during the epidemic last year. Zest elevates the heat of prepared dishes and dressings.

Data from the China Condiment Association show that the number of newly registered condiment companies in my country in 2020 is as high as 90,868, a year-on-year increase of 8.17. Almost overnight, the penetration rate of prepared dishes and seasonings in chain stores, takeout merchants, and individual consumers has increased dramatically.

In addition to prepared dishes, can the business of compound seasonings such as "Lazy Seasoning" become more and more prosperous? Some analysts pointed out that at present, established companies are stepping up their deployment on the compound seasoning track. It remains to be seen how far this "lazy seasoning" can go.

Some people in the industry admit frankly that smart companies will look for the next big single product with a market capacity of tens of billions, cultivate it intensively, and become a champion in the finished product category.

“While understanding the needs of young consumers, companies can create one or two hit products in a targeted manner and then expand the category.

"Internet economic expert Gao Yang said frankly that for condiment companies, any dish in the major cuisines is worthy of producing corresponding compound seasonings. In the future, competition on this track may become increasingly fierce.

The emergence of “lazy seasoning” may not bring much good news to young people who really love cooking, but for most young people who hate eating takeout and have no time to cook , "Lazy Seasoning" gives everyone one more choice.