About tanabata activity plan 1 (1) activity background
"Qixi" Valentine's Day is full of myth for lovers in the city. On Valentine's Day on Tanabata, when handsome men and beautiful women in the city express their wishes, all major businesses will set off the climax of various activities such as Tanabata gift-giving, beautiful transformation, lover pairing, love declaration and so on.
Fully tap the characteristics of China's traditional Tanabata Valentine's Day, and effectively integrate and promote the products and services of enterprises (including company activities in the same city | dating, personal space and beauty products in shopping malls), which will have unexpected effects.
(II) Theme of the event
Passionate Tanabata Forging Eternal Love
(III) Purpose of the activity
Through this activity, personal space was successfully introduced to the public, which improved the activity of space members in a short time, enhanced the popularity of space and effectively activated space.
Through the "Transformation for Love" link of this activity, we can effectively promote the beauty products of ladies in the mall and the products of Chenshi Lotus Leaf Bao that the company is vigorously promoting at present.
Through this activity, we can effectively create a marriage and friendship column in the same city activities of the website and enrich the column information.
(4) Activity time
20xx July 18-August 18
(5) Sponsoring enterprises
Xx beauty products enterprise xx spring photography company xx restaurant
(VI) Contents of activities
1, ★ Online part ★
personal space
(1) space love declaration wall. Set up an activity page in the space, and the activity page is equipped with a love declaration wall. After registering, netizens can write down their expectations for love or their love declaration for their lover. After filling in, you will have the opportunity to display it on the home page of the event. And it has been recommended by netizens as the most classic love declaration, and it has the opportunity to be published in Cooperative Newspapers. This move is a good event theme for netizens and websites.
② After registering, netizens can participate in the "Love under the xx Tree" blog creation contest. The top ten bloggers before the blog contest will be invited to the party activities on August 7th, 16 and 17 to present prizes and talents.
(3) registered as a member of xxx, looking for other netizens' user information in the activity, looking for their favorite object.
(4) Click "Date Me" to write down the invitation of love, and meet to participate in the live party of xxx Tanabata in Shanghai. According to the number of invitations received, the popularity ranking will be generated. The top 6 people (3 men and 3 women) with the most invitations will become the popularity kings, invited to participate in offline dating parties, and there will be grand prizes waiting for you.
Please pay attention to check the small notes on your personal page and accept or reject other people's invitations.
⑥ In addition, the top 100 registered people can also get a "true love space template" tailored for you for free on their personal pages, and they can set the love declaration on the template.
City activities
⑦ Release the news in the column of xxx city activity party, and the company will hold a large-scale theme party activity of "forging eternal love with deep feelings on Tanabata" during Valentine's Day on Tanabata.
At the same time, members can post courtship invitation information in the column of dating, and after being invited, they can directly call to sign up for activities.
Shopping mall promotion
9. In order to cooperate with the climax of this activity, Chenshi Lotus Leaf Bao Company was invited to sponsor this activity, and at the same time, the activity of "Changing for Love" was added to the activity, focusing on launching Chenshi beauty products.
Attending: When netizens click on the online activity link of "Tanabata Love Becomes Love", they immediately earn the activity page of "Tanabata Love Becomes Love" in the mall, which contains the "transformation" recipe tailored by the company for netizens. You can give it to your favorite woman, or you can buy it yourself. You can enjoy great value and preferential price when purchasing during the event.
2, ★ offline part ★ Tanabata bright night
Activity train of thought
1, some offline activities are sponsored by Yehuahong Restaurant, which can be promoted at the event site as well as the finished products of Chenshi Lotus Leaf Treasure, achieving a double harvest.
2. At the same time, other beauty products companies can be arranged to participate in the live event "Fashion Show".
3. Get in touch with the wedding photography company, and the wedding photography company will provide mobile cameras and wedding dresses throughout the process.
4. Before August 1 day, count all the members attending the party, and inform them of the time and place to attend the party. On August 3, contact the members attending the party again to finalize the time and place, so as to ensure that the event is foolproof.
5. Offline gathering time: August 7th16th17th afternoon (attachment: subject to the telephone notification of the staff! )
Activity link
1) We love each other like that-love under the ——xx tree
2) That moment goes to eternity-wedding dress show
3) The tacit understanding is accompanied by day and night-a wonderful game link.
4) The gorgeous turn of the ugly duckling-a fashion show.
5) Romantic Hand in Hand Dancing True Love-Live Party
6) Dazzling, colorful-endless small prizes, but also a live lottery, a high-end cosmetics set prize worth 2000 yuan is waiting for you.
Moderator's string words: (omitted)
Site layout and personnel (omitted)
Equipment required for activities (omitted)
Matters needing attention in activities (omitted)
3. ★ Post-transmission ★
Published an article in "Cooperative Newspapers" and various online media: "Through xxx acquaintance, hundreds of new couples went to the red carpet and forged eternal love".
(VII) Activity execution and flow (omitted)
User activity flow (omitted)
(eight) media publicity (omitted)
Cooperative newspapers and periodicals
Other cooperative media
(9) The expense budget is omitted
About tanabata activity plan 2 I. Theme of the activity
Love for life, show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, just say it bravely.
Activity (3) Theme: Affection is priceless, and love me is rewarded.
Second, the activity time
20xx July 30th to August 2nd
Third, the object of activity
1, activity (1) Target audience: men and customers aged between 23 and 45 who have good taste in clothes, especially those who drive private cars;
2. Activity (2) Target audience: Activity (1) Husband (or boyfriend) of participants and members of cosmetics store;
3. Activity 3 is aimed at the target audience: Activity (2) Participants and all women participating in the selection;
Iv. content of activities
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help in the past year. Our customers can also promote at the same time (lovers can enjoy preferential activities);
Beautiful heart card can enjoy nine special offers:
1, choose our product 600 yuan;
2. Choose our after-sales beauty care project for four times;
3. A set of "Love Unlimited" custom-made product gift boxes (specially packaged) worth 399 yuan was given to his wife (girlfriend);
4. On August 2nd, a bouquet of flowers (1 1 flower, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a brand-name men's belt (or brand-name shirts and wallets);
6. Get a special cleanser for men;
7. Give men kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get a beautiful prize;
9. You can get a 10% discount if you book on the same day;
Note: or if you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount (discount)
Activity (2): "If you love me, just say it bravely".
During the period from July 30th to August 2nd, 20xx, all men and husbands (or boyfriends, note: you don't need to buy the special package of "Romantic Heartwarming for Couples") who buy the special package of "Romantic Heartwarming for Couples" can get a love pledge card in our store, write down their touching words and stick them on the heart-shaped board at the door of our store, so that everyone can witness their love for their lover together and make their love last forever.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
During the activity, all female friends can get a prize for the best love story, and choose the best love story in their own mind to express various awards. All female friends who participate in the selection can get an experience coupon (or a voucher of xx yuan) from our store, and participate in the lucky draw to get beautiful prizes;
On August 2nd17: 00, the selection results were announced on the spot, and five awards were selected, including "the most moving love story award", "the most creative love story award", "the best popular love story award", "the most simple love story award" and "the most humorous love story award". At the same time, a number of winners will be selected (awards and prizes will be decided by the cosmetics store);
V. Promotion of activities:
1, publicity focus time: five days before the event.
2. Means of publicity: a. Sending orders (theme: a letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-frame display (activity description); D, clipping newspapers; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Vi. Remarks on activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. The key points of propaganda: It is emphasized that the special package of "Romantic Hearts for Couples" is the most caring for the wife (girlfriend) and the actual performance of love;
3. Make the sales target of the activity, and decompose it into corresponding task indicators for each clerk, and reward them according to the achievement rate after the activity.
4. The cosmetics store must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", they must be removed during the event; At the same time, pay attention to the interference of urban management when putting heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses * * * with promotion, enhance the influence of the event;
6. This plan is for reference only, and the specific promotion contents and implementation details should be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.
About tanabata activity plan 3 I. Theme of the activity
Eco-water, nostalgia, Tanabata
Second, the activity time
20xx August 8th to 10.
Third, the venue of the event
XX cultural square, water park
IV. Organizer
XX Town Federation of Literary and Art Circles
V. Contents of activities
This year's Tanabata custom culture series will be divided into three major theme sections, namely, "Meet Wangxi Romantic Tanabata", "Meet Wangxi Folk Culture Exhibition" and "Love Wangxi Happy Family Show", according to the content and characteristics of the activities, with 9 activities, as follows:
(1) Meet Wangxi Romantic Qixi Festival
1, love nostalgia romantic love meeting
Time: August 8th to 10.
Venue: Shuixiang Park
Content abstract: During the activity, a 3D wall was designed and made in the water town park, which was romantic, creating an immersive scene for tourists and guests to take photos as a souvenir, so that lovers and predestined friends could meet in XX, and in the name of love, they would keep the sweet scene and fall in love with romantic feelings.
2, the prayer of love, the lantern blessing line
Time: August 8th to 10.
Venue: Shuixiang Park
Content abstract: putting lotus lanterns is a traditional cultural custom of people in water towns, which is used for praying and blessing. During the activity, a certain number of exquisite lotus lanterns will be arranged in the water town park for visitors and guests to put on, so that people can meet on Tanabata and place their vision for a better life and prayers for love in the lighting.
3, the taste of love "technology on the tip of the tongue" 3D printing sweet food SHOW
Time: August 8th to 10.
Venue: Shuixiang Park
Content abstract: In cooperation with Southern Newspaper Media Group, this Tanabata-style cultural activity will be integrated with scientific and technological elements. During the activity, stalls will be set up in the water town park, and four 3D printers will be used to print out bread, pancakes and other foods that embody love, romance and warm patterns on the spot, and sell them to tourists and guests for tasting, which not only allows people to enjoy the sweet taste of love, but also allows more people to personally witness and experience the high-tech achievement of 3D printing.
(2) Meet Wangxi Folk Culture Exhibition
4, the inheritance of love features tribute exhibition
Time: August 8th to 10.
Venue: Cultural Square
Content Description: Organize 2 1 village in the whole town to carry out Tanabata Tribute Table production appraisal, and display it in the Cultural Square during the Qixi Festival, showing the grand scenery and exquisite skills of XX folk begging tribute case to the tourists and guests.
5, the feast of love, the night of praying on Tanabata
Time: 8: 00 pm on August 8.
Venue: Cultural Square
Content abstract: Interpret the traditional folk begging ceremony of praying for seven sisters in the form of art, restore the tradition and folk customs, reproduce the characteristics of traditional culture, present a feast of culture and art for the general public, and stimulate the general public's cognition and inheritance of traditional culture.
6. Love Memory Water Town Folk Customs Exhibition
Time: August 8th to 10.
Venue: Shuixiang Park Shuixiang Memory Hall
Content abstract: During the Tanabata cultural activities, Tanabata culture, dragon boat culture and water farming culture were displayed in the Water Town Memory Hall, so that the vast number of tourists and guests could appreciate and experience XX's unique cultural charm and folk customs as a Lingnan water town.
(3) Love each other and look at the happiness of everyone.
7, love eternal freeze happiness photo collection
Time: from now until August 10
Location: Unlimited
Content Description: During the activity, taking love and affection as the theme, we extensively collected the warm and romantic photos (each photo should be accompanied by a description of less than 50 words) that fully reflected love, affection and happiness from couples, couples, or parents and children, and selected 30 most representative photos from them, which were displayed on the WeChat platform, and selected the best family photos, the best loving photos, the best creative photos and the best creative photos by the way of WeChat praise voting.
8, the pursuit of love Cowherd and Weaver Girl story new creation contest
Time: from now until August 10
Location: Unlimited
Content Description: Based on the romantic legend of the Cowherd and the Weaver Girl, new story works are collected for the society. The works require the adaptation or creation of the' characters and story plot, and create a vivid and interesting new story that reflects real life and is full of new era significance, and the first, second and third prizes and the Excellence Award are selected. Excellent works will also be selected for publication in newspapers such as Dongguan Literature and Art and Dongguan Times. The activity not only inherits the classic romantic story of the Cowherd and the Weaver Girl, but also gives the masses a space to develop their imagination, extends and innovates the story, and fully reflects the people's pursuit and yearning for love.
9. Love Melody Classic Love Song Club
Time: 7:30 pm on August 9th.
Venue: Water Stage in Shuixiang Park
Content abstract: On the evening of the seventh day of July, Chinese Valentine's Day organized local rock bands and singers to sing classic love songs with love as the theme on the water stage in Shuixiang Park. Through the singing of love songs, in the name of Tanabata, the "emotional drama" with the melody of love is performed for the audience, and the sweet love is reviewed.
About Tanabata Activity Plan 4 I. Promotion Purpose
Through the theme of "Romantic Tanabata Night", we firmly grasp the psychology of "having a lover" and carry out commodity promotion and activity promotion to attract passengers, raise awareness and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers feel the real price reduction concessions.
Second, the promotion time
20xx August X-August xx
Third, the publicity schedule
20xx August X-August xx
Fourth, the promotion theme
1. Showing love is justified.
2. prepare enough gifts to let love announce the world.
V. Commodity Promotion
"Valentine's Day on Qixi" is a special festival where lovers give gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods and highlight key displays to ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.
2. Theme display: August X-August xx
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there is no kitchen window, the storefront can display a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each store must pack at least 1 1 copies of "jewelry sets" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is marked by hand-written art pens. All customers who buy jewelry above 80 yuan will be given a flower.
2. Make a price list of "Bouquets of Affectionate Headdress"
Prepare packing boxes and wrapping paper in advance and do a good job of packaging.
3, free delivery service, jewelry is required to exceed 100 yuan, and the delivery range is not more than 2 kilometers.
VII. Promotion of activities:
1, lovers balloon collision
Make 100-200 balloons, which will be used for the store's Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
2. Gift of membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can give a membership card. (Time: August 8th-13rd)
Pay attention to the registration of membership card information.
VIII. Publicity
In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, DM delivery, etc.
1, advertising slogan
Xxx ornaments with color jumping
Bright colors, exquisite workmanship, designs from Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!
Unusual Valentine's Day
What's the difference? What's the gift to make a beautiful woman smile? It's a money-saving and decent gift. Please see the baby ornaments recommended by HAFACE ...
Nine, the store layout
1, prepare enough gifts to make love announcements.
A. Hand-written poster with artistic pen at the entrance of the store (including the specific content of preferential strategy);
B. a colorful banner: the content is "show love!" Price reduction storm with reasonable price reduction ";
C. Buy or rent heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. Here, it is still necessary to specifically mention that the quality of service must be effectively improved.
X. Joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other in order to increase the sales volume of both parties.
If you buy flowers of xxx yuan, give a piece of jewelry or membership card provided by xxx;
Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.
About the tanabata activity plan 5 I. Theme of the activity
"The emotional moment is witnessed today"
Second, the activity time
August 9 th
Iii. Activities:
(A love song duet confession of true feelings
On August 9th10: 00-20: 00, a special area was set up on the side of the children's area on the 6th floor, where Mike was connected to the broadcast room of the shopping mall, and couples could sing or speak their hearts to him or her through love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, exquisite gifts were prepared for each couple.
(B) romantic lovers rose fragrance
During the normal business hours on August 9th, customers can get a free rose flower (limited to 300) at the promotion service desk on the 6th floor. Cash shopping in 200 yuan that day, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative, and only one chocolate can be given for a single cash register receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity
1, media selection: xx Evening News
2. Layout specification: xx Evening News 1/3 edition is red.
3. Launch date: August 9.
4. Expenditure: 13920.00 Yuan
V. Expenses
1, 2 exhibition boards: 100.00x2, 200.00 yuan.
2. 2 pieces of lintel: 700.00x2, 1400.00 yuan.
3. Print advertisement: 13920.00 yuan
4. The Asset Operation Department is responsible for the gifts (roses, chocolates).
5. Audio fee: 400.00 yuan.
6. Other miscellaneous expenses: 1000.00 yuan
Total: about 19020.00 yuan (excluding the cost of roses and chocolates)
Sixth, tips
This activity, VIP card can use the discount function.