Vitasoy was caught up in the storm of public opinion, and its overall stock price took a big tumble. After opening on July 5th, Vitasoy's share price jumped to a low opening and continued to fall over the next two days. It has now fallen to HK$26, a record low since last September. The reason behind this incident is also the result of Vitasoy's corporate blaming.

One, Vitasoy employees attacked the police incident improperly handled, resulting in a wave of public opinion surging

Hong Kong Vitasoy employees because of the attack on the police incident and y into the whirlpool of public opinion wave, a moment of Vitasoy enterprises and did not issue a statement, and then this time the incident was caused by a huge discussion, and even with the Vitasoy Group has been implicated in the responsibility. the evening of July 1, Hong Kong's Causeway Bay area occurred a knife attack on the incident. A knife attack on the police incident, and the mastermind of the incident is the Hong Kong Vitasoy employees, in the internal network circulated notices on the message shows that the man in the police violence after the escape suicide, while the Vitasoy Group internal senior management but his family for the deep condolences. This move was also questioned Vitasoy Group support thugs, immediately triggered the indignation of netizens and boycott.

Two, Vitasoy Group issued an urgent statement to try to salvage the situation

July 3, Vitasoy Group in the press of public opinion led to a plunge in the share price, the internal group of high-level shareholders couldn't help it, rushed to the early hours of July 3 released a statement saying that the net rumors of the internal news is untrue, the Vitasoy Group did not authorize, and there is no internal process for approval, the wording of the documents passed on to the inappropriate, the Vitasoy Group is also The Vitasoy Group also retained the relevant evidence at the first time and traced the legal responsibility of the relevant employees. This statement has not been recognized by the public, but has provoked public opinion. Netizens have cited the spring Vitasoy internal high-level in the condolences of the attack on the police employee's notice has a clear label file number, so this behavior is not an employee's personal behavior, but in the whole group under the intention to complete.

Three, the responsibility of the enterprise and words and deeds to be consistent

At present, Vitasoy an incident has begun a continuous fermentation, many supermarkets or stores have begun to large-scale off the shelves of Vitasoy products. From this, we can see that a business in the community to assume responsibility for his words and deeds to be consistent, if not able to control their own mouths and actions, will certainly bring disaster to their own business. The Vitasoy Group is a lesson from the past. This incident will also bring a deep negative impact on the national expansion of Vitasoy Group, casting a shadow on its future development of the mainland market.