The fiercest competitions are Meituan and Pinduoduo, both of which use subsidies to rapidly expand their market share, and there are more and more offline cooperative businesses. In fact, community group buying is nothing new. This model was put forward a long time ago. For example, Wang Xing, the founder of Meituan, did group buying earlier, but it was not welcomed by the public at that time. Most people are still very unfamiliar with this community group buying model. However, due to the blockade caused by the epidemic last year, community group buying began to catch fire, and users trapped at home began to try this new shopping method.

Meituan and Pinduo also took advantage of this opportunity to promote the community group buying business. These platforms are divided into communities, and each community is equipped with a team leader. The team leader collects the shopping needs of users in the community the day before, and then transmits the data to the platform. The platform will deliver the goods in a centralized manner, and then it will be delivered to the community the next afternoon. Then, a self-collection point will be set up in the community, and users will pick up the goods by virtue of the claim code. The advantage of this model lies in the centralized distribution of goods, higher accuracy and lower distribution cost, which is more convenient to buy food and cheaper to buy vegetables when reflected to users.

There are many people who value this market. First, Meituan and Hungry are take-away distribution platforms, which are more familiar with urban services and more convenient to cut into the community group buying market. Then, Pinduoduo and Didi take a taxi. Pinduoduo, as an e-commerce platform, has a large number of wholesale resources of fruits and vegetables, which can deliver these fruits and vegetables to users more quickly. Didi takes a taxi, hoping to realize the rapid distribution of related goods by virtue of its huge online car rental scale. These platforms have their own advantages.

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Before this year's epidemic, Alibaba Tencent was only a strategic investment in the community group-buying track. Tencent participated in the A+ round of financing of Xingsheng Preferred, and Ali invested in the 10th Club. Originally, it was only the track of Xingsheng Preferred and the 10th Club, but based on the market after the epidemic and the considerable profit data of the pioneers, Didi joined the community group-buying track with orange heart preference on June 15. On July 8, the US Mission was established? Optimal division? , launched the optimization of the US Mission, which was under the responsibility of Chen Liang, senior vice president of the US Mission and member of S-team, and strengthened the community group purchase; On August 26th, Pinduoduo's community group purchase project, which is relatively independent of Alibaba Tencent? Buy more food? It has been launched, and Wuhan and Nanchang have become the first pilot cities. ?

Is the community group buying track entering a new round? Burning money? In the game, Pinduoduo is still fighting Ali JD.COM in its e-commerce field, and its resources and energy are not sufficient in the community group buying track. The final competitor of the community group buying track is bound to be the competition between Tencent and Ali.