Because the Sugar Beating Club focuses on the field of tourism hand-holding ceremony, it combines China traditional ancient poetry and interpersonal feelings with the "sugar poem" culture, creating an emotional hand-holding ceremony with different China cultures, creating a strong barrier of differentiation among peers.

Through big data and multi-dimensional market analysis, six product series have been constructed, namely Zhuangxiang nougat, Zhuangxiang beef crisp, brown sugar series, nostalgic series, spring water series and osmanthus series, each series has been implanted with culture, creating a comprehensive series of brand development. From the Guilin market to the national market, from Qianmen Street in Beijing, Guwen Street in Tianjin, Chenghuang Temple in Shanghai to Ciqikou in Chongqing, the sugar gang has now set up more than 10 stores.