It feels like you are advertising Mengniu. I didn't pay attention to the product you mentioned, so I don't know the specific situation. But the answer you want is not complicated. 1, product positioning is different. If Mengniu produced the kind of milk first and other manufacturers produced it later, then their purpose is probably to produce a new product by the way and share it with Mengniu. It doesn't matter how much it costs, nor does the price. 2. The quality of products is really different, and the difference of raw materials determines the difference of prices. It is very likely that what you see is a special case. The sales and marketing personnel of Yili, Guangming and Sanyuan are not pigs, so it is impossible to sell the same kind of goods for 3 yuan each and 5 yuan each. PS: 1 years ago, I was still in the light. Our sales brochure clearly stipulates that both promoters and salesmen must collect information about competitive products. In the report of the sales supervisor, the collected competitive information will be sent to the office every week and summarized. People in Yili and Mengniu do similar things to us, and everyone will control the price at a reasonable level. So what you said, for the sales market, is very outrageous.