1, sales channel: LV applet is an online sales channel, consumers can buy LV products through the applet on their mobile phones, while physical stores are offline sales channels, and consumers need to go to the store to buy products in person.

2. Shopping experience: When buying LV products in physical stores, consumers can personally feel the quality and style of the products and enjoy the face-to-face service of the shop assistants. In the purchase of applets, consumers can't personally feel the quality of products, but they can learn about products through pictures, descriptions and user evaluations, and they can also enjoy a more convenient shopping experience.