Don’t cling to the company you founded. This is something we learned through many painful lessons. Not everyone who wants to conquer the world is suitable for taking over the world. The following are the cases of successful Taobao stores that I have compiled for you, welcome to read!
Successful Taobao store cases? Lumba Children’s Clothing: Focus on flower girl dresses
According to iResearch Consulting Report It is pointed out that there are more than 70 million infants and young children aged 0 to 3 years old in China, of which the number of newborn babies reaches 16 million to 18 million every year. This has led to a large-scale explosion in demand for the maternal and infant market, and the children's clothing market has become an unexplored line. potential market.
However, in an environment where major brands and platforms are vying to seize the maternal and infant market, segmentation seems to be a good way for small and medium-sized sellers to get a share of the pie. The Tmall Lumba flagship store is one of the first stores to enter the children's clothing segment. The store specializes in girls' dresses for birthdays, banquets, and stage lighting. Targeted at girls between 1 and 1.5 meters tall, it has an exaggerated princess look. It has been online for more than 2 years. Although it is an online brand born on Taobao, Lumba's investment in paid advertising accounts for very little. It basically relies on natural traffic and word-of-mouth among mothers. The first advantage is that its functionality determines that it is not as obvious as ordinary clothing in the off-peak season. The second is that it is suitable for promotion by SNS communities such as QQ groups, Weibo, Weitao, and gangs. The third is that when doing paid promotion, such as selecting through-train long-tail words , the bidding is low and the effect is good.
A successful Taobao store case? Mumusan: A thoughtful literary and artistic store
A Golden Crown women’s clothing store sells summer clothes for basically less than 50 yuan. With these two points, most of them Most people's first reaction would be that a store like this that sells at low prices must have a very low DSR score. But when you see that the praise rate of this store is almost 100, and the DSR scores are all over 40 higher than the industry average, you will definitely want to know what kind of store this is. In the words of some netizens, this store is a miracle, and the owner, the third brother, is even more of a miracle.
Consumers generally have a bad feeling about low-priced and high-volume women’s clothing stores. However, the key to why Mumu Sanjia is different from other low-priced and high-volume stores lies in the high quality and low price of its products. and high cost performance. Of course, the shop owner of Hun Douban, the third brother, is the catalyst for the shop.
A literary and artistic female shop owner who works on Douban. She is sharp and individual. She writes some real and thoughtful words in her store. Through Douban and these words, she attracts a group of customers. She uses highly cost-effective products at cabbage prices. Firmly stick to these customers, and these customers will spread the word of mouth, bringing more customers to the store. This whole process has turned Mumu San into a Golden Crown women's clothing store where customers are willing to stay in front of the computer to buy newly updated products.
Successful Taobao store case? Qiao Didi: Literary trump card
Playing with accents and being literary is nothing new in the Taobao women's clothing market, but it can be learned from many literary and artistic styles. If you come up with your own characteristics, you can also attract a specific group of consumers.
Beautiful shop owners design their own clothes, model and write on Weibo, all of which are wonderful, but there are already many such stories on Taobao. For consumers, the biggest highlight of Qiao Didi’s original women’s clothing store , it should be the decoration style of the store.
The entire homepage of Qiao Didiu’s original women’s clothing store is presented in a literary and artistic newspaper layout. For example, the setting of columns such as headlines and subtitles. At the same time, find out the selling points of each baby, "Love and Style", "Black Humor", "Contradiction", "Wild Child", through the interpretation of these words, give each clothing a different personality and life, and supplement it with a complete article To analyze the article, it has the texture of an old newspaper, full of retro literary style, and is unconventional. I guess not many girls can resist the temptation of this petty bourgeoisie.
Sanmo Blooms: How to get 100 positive reviews
There are no windows or lights, the whole place is self-service shopping, the store will have new products every Tuesday, 16 items each time. Such a store may seem a bit unflattering, but since the store opened in 2008, it has been promoted to a crown in one year, three crowns in two years, and now has four crowns. The Sanmo Blooming Women's Clothing Store has always maintained a 100-percent store rating.
The Sanmo Blooming women's clothing store has a forest-like style. It has no customer service and not many products, but it can make consumers who enter the store feel comfortable. As the store owner said: We are a self-service shopping store that is not open. Among thousands of stores, we hope to be different. There shouldn’t be too many employees, but they should be like family members. The products shouldn’t be too complicated, but customers should really like them. Don’t develop too fast, but they should always look back at where they came from.
Instead of providing some services that are difficult to handle, It is better to focus on making the product better, so that users will really like the store's products, thus generating a word-of-mouth effect. Of course, this does not mean that the store can ignore the needs and experiences of consumers. The store will deal with consumers' returns, exchanges, and various questions as soon as possible. At the same time, the store will send various postcards, small gifts, etc. to consumers. Through these considerate services, consumers can make purchases with ease.
Successful Taobao store cases? Elwing: Wet customization by model shop owners
As soon as you enter the homepage of the Elwing women's clothing store, you can see a full screen of beautiful photos, perfect outfits and fashion The shape and stunning exterior make people sigh: they are indeed professional! It is said that it is easy to enjoy the shade against the big tree. As a popular model in Ruili, the owner of the Elwing women's clothing store has naturally brought great popularity to the store. Another female store owner, a designer who studied in France, brought exclusively designed products to the store.
One is a popular model in Ruili, and the other is a designer who studied in France. It can be said that they perfectly match the retro and fashion styles of the store. In addition to the beautiful models, the store's clothing matching and visual design丶Photo shooting will make consumers linger. At the same time, the store owner will give the store's clothes to other Ruili models, fashionistas or hosts, etc., and spread the word through opinion leaders to gain a group of die-hard fans.
Elwing has the advantage of being a shopkeeper. However, for most Taobao store owners, this successful method is difficult to imitate and copy. One thing that can be learned is that Elwing has a clear positioning and adheres to the retro little girl style; the other is that the price is mid-range. Each piece of clothing is its own original design and unique. The price is around 200 yuan, and it is easy to be accepted by buyers when sold on Taobao.
Successful Taobao store case? Saint Moi: Small and medium-sized sellers also open physical stores
This online store is positioned as a five-crown Taobao women's clothing store with original designs of fast fashion women's clothing. It opened in 2009 , there is only one C store so far. The shop owner designs the clothes himself and then finds a local factory in Guangzhou to produce them. The new product cycle of the online store is about 20 styles every half month. If a style is sold out, it will generally not be replenished. Many buyers complain that they cannot buy the clothes they like. In order to meet consumers' timely requirements, Moi's has opened physical stores in Shanghai, Chengdu and Hangzhou since 2011, all located in residential communities. Online and offline complement each other, and customers have dual channels to choose from. Clothes sold out online can be bought in physical stores, and physical stores can help sell hard-to-sell styles.
The physical store decorated a set of three bedrooms and one living room in the community into a simple style consistent with the brand image. The living room has been decorated as a clothing showroom, with personalized design and soft sofas; a fitting room improved from a bedroom, with a full-length mirror covering one wall and a thick layer of carpet. Customers can take 10 styles of clothes to try on at one time. Show off your own clothes and listen to other people's opinions. All this is like having a shop assistant come to your door with clothes to provide customers with a relaxed and casual shopping environment.
While enjoying one-to-one service, you can also receive professional and effective clothing matching suggestions.
In order to ensure that only one or the same group of customers are received at each time period, customers must make a reservation in advance by phone or private message to experience the physical store. In this way, Weibo marketing and hunger marketing are cleverly combined, and more waiting orders are displayed on Weibo. When customers see a long queue in front of a certain store, do they also have the urge to go in and make a purchase?
Successful Taobao store cases? Crab Secret: Surprises brought by creative vision
Taking pictures with underwear on your face is probably something only Crab Secret can do. The problem is, this photo is still popular! From the sales of 55 yuan on the first day of opening the store, to 47,000 yuan in a single day With sales of over 1,000,000, it took Crab Secret just over a year to join the ranks of Tao brands.
If you want to say what makes Crab Secret move forward, the creative visual design is indispensable. On July 1, 2009, Crab Secret won the favor of the high-quality online products of Taobao's support plan with its excellent visual expression. It participated in 3 theme promotion activities, and its sales increased by leaps and bounds.
Pictures are not the key to a store, but a good picture can definitely bring the store to a higher level, as is the case with this store. The comfort of underwear is very important to us. The breathability of underwear is transformed into the breathing of underwear, and what best interprets breathing? The nose! So, a very expressive and shocking picture was born.
Successful Taobao store cases? Hua Sheng Ji: Tradition can also lead fashion
After seeing too many uniform men’s clothing styles, it is easy for people to be confused by Hua Sheng Ji. Bright feeling. Huashengji Tang Suit combines traditional Chinese craftsmanship with fashionable design, and at the same time carries out improvements and innovations, making it a Tang suit brand that is easy for young people to accept and love to wear. Huashengji is positioned on the high-end side and is still highly respected by young people.
The reason why Huashengji stands out among many men’s clothing brands is its uniqueness. Tang suit itself is a relatively small category, and the traditional Tang suit has long been ignored by young people. Hua Shengji’s improved Tang suit style not only inherits the traditional national culture, but also inspires the toughness and perseverance of traditional men. , captured the hearts of young men both in terms of style and spirit.
Of course, we also know how many men’s clothing stores have produced this Hua Sheng Ji, and not everyone can become a miracle.
Successful Taobao store case? Hailing Shanzhen: Local specialties on the tip of the tongue
As early as 2009, when the awareness of e-commerce for agricultural products had not yet emerged, Hailing Shanzhen store So we embarked on the road of subdivision of local specialties: local specialties in food, and Qingchuan wild local specialties in specialties. By moving Shanliren's products online, we have now sold 3 crowns, with annual sales reaching 3.5 million yuan in 2012. Sales growth may not be particularly fast, but the store currently has 230,000 regular customers, and the store’s best-selling product, farm-grown honey, has sold tens of thousands of kilograms.
Today, when people pay more and more attention to food safety and quality, local specialties and delicacies can really impress people. However, it is not easy to control the output, collection costs, and logistics costs of honey, bamboo fungus, mushrooms, and fungus, which are special products that depend on the weather. At a time when the hot-selling economy is taking off, it seems that sellers of local products can only sigh secretly.
A large part of the reason why Hailing Shanzhen has been able to reach this day comes from the spread of word of mouth. The owner Zhao Hailing opened a blog. She took photos of each time she went to the mountain to pick up goods, and put the experience and pictures of going to the mountain to pick up goods on the blog. She also put all the photos on the home page of the store and the product details page. All allow customers to feel the reality of the scene. Not long after the blog was launched, the click-through rate exceeded 300,000. You can imagine how sensitive customers are to this information. Since then, Hailing Shanzhen’s official Weibo and Zhao Hailing’s personal Weibo often have photos and content of people going into the mountain to pick up goods.
On the other hand, Zhao Hailing also registered a trademark for the store earlier, unified the packaging of the store's products, and placed food circulation licenses, product production licenses, etc. in the store to virtually let customers feel To guarantee the quality of products in the store. This has raised the threshold of competition to a certain extent and prevented stores from falling into a melee of homogeneity and price wars.
Successful Taobao store cases? A&I women’s bags: small but beautiful materials
At present, the bag materials on the market are mainly leather, PU, ??cloth, PVC, plastic, etc. , and using car seat belts as a bag manufacturing material is still new to most people. In fact, in 2006, the first seat belt bag was launched. A&I is the first brand in my country to apply for a patent for seat belt bags.
When everyone thinks of seat belts, the strong belt on the car will definitely come to mind. There is no problem in using it to protect our personal safety, but will it look good if we use it to make bags? Everyone is saying that small but beautiful products must take the road of segmentation, but how big is the market segment, and how many consumers can accept such an idea? This pair of A&I flagship stores specializes in selling safety belt bags. It is the problem they need to face and try to solve.
The biggest highlight of the seat belt bag is the seat belt. The advantage of the seat belt is that it is strong and firm, but it also inevitably makes people feel silent, clumsy and not fashionable enough. As for the A&I flagship store, the styles and visual designs of the bags all use brilliant colors. They have a dedicated design team and professional designers, and each bag is woven in a different way. It can be said that It’s about making the best use of everything, and new series will be launched every quarter. The one thing that remains unchanged is always the material. These have changed consumers' stereotypes about seat belts to a certain extent, and the store's details page also highlights the craftsmanship and quality of the bags in many places, highlighting the quality and environmental protection of the seat belt bags. In this way, the distinction in terms of material makes it unique and creates misaligned competition with leather bags.