1. Enhance brand advantages. As one of my country's milk giants, Mengniu has a very high reputation and is highly recognized by consumers. Mengniu's specialty stores can enhance its brand advantages and make it more recognized.
2. Provide high-quality services. Mengniu's specialty stores can deliver Mengniu services to customers' doorsteps, allowing customers to enjoy the best service quality and making customers fall in love with Mengniu services, which is of certain benefit to them.