Zhoushan City is one of the important fishing cities in China, with rich marine biological resources. Among them, the representative aquatic products exported are abalone, sea crab and mussel. Among them, Zhoushan abalone is popular for its fresh taste and excellent quality. In the development of marine economy in recent years, Zhoushan City has increased the production and promotion of aquatic products. By strengthening the quality control of aquatic products and optimizing the sales methods, more people understand and try Zhoushan's aquatic products, which also contributes to Zhoushan City's economic development.