The No. 1 brand in Meihe rice rankings is Sunflower Sunshine. Wuchang rice is a long-renowned northeastern rice. It often wins awards in various rice tasting activities. As of 2021, Wuchang rice has been ranked first in Xinhua News Agency, China At the Chinese Brand Summit Forum organized by the Brand Building Promotion Association and other units, it has been ranked first in the country's rice geographical indication brand for five consecutive years.
Sunflower Group is the benchmark enterprise of Wuchang Rice. In order to protect the value of the "Wuchang Rice" brand, the Quality Supervision Bureau teamed up with local companies to draft and launch a standard specific to Wuchang Rice, namely "GB/T 19266-2008 Geography" Marked Product Wuchang Rice", among the main drafting units of this standard, the only enterprise unit is Sunflower Sunshine.
The "Wuchang rice" that most consumers understand only refers to the rice grown in Wuchang City, but apart from the region, it cannot be ignored that variety is also the main factor that affects the aroma and taste of rice. Rice grown in the Wuchang area is mainly japonica rice, with varieties including long-grain fragrant rice, pine japonica and daohua fragrant rice. The long-grain fragrant rice was planted earlier, while the daohua fragrant rice cultivated with long-grain fragrant rice as its parent has a strong future. Those who have the upper hand.
The rice seed of Daohua fragrant rice is Daohuaxiang No. 2, and its official name is Wuyoudao No. 4. It is bred from the long-grain fragrant rice, Wuyoudao No. 1, as a parent. It is characterized by rich fragrance and transparent rice grains. The cooked rice is plump and fragrant. This variety also won the gold medal twice at the Heilongjiang International Rice Festival, establishing its status among Wuchang rice.
Sunflower Rice Industry, which is affiliated to Sunflower Group, has developed the rigorous standards of Sunflower Pharmaceuticals and invested in the establishment of a national-level rice research institute. Rice seeds can be uniformly cultivated through scientific research institutes, and effectively ensuring the purity of rice varieties is the outstanding advantage of Sunflower Sunshine.
Sunflower base series is the most representative series of products of Sunflower Sunshine. The rice seeds are Daohuaxiang No. 2 purified by the research institute and grown on Sunflower’s own base farm. This series of products is divided into organic Wuchang rice and non-organic Wuchang rice. The planting and processing standards of organic Wuchang rice are more stringent and the price is more expensive. However, the packaging provides a traceability QR code, which can be used to check the year of raw grain, planting plot, etc. information.
Different from the sunflower base series, the sunflower farm series provides farmers with contracted cooperation to obtain raw grains. The rice seeds also come from the research institute, and the planting is handed over to the cooperative farmers. After the harvest, the raw grains are purchased for processing. Although the planting model is different, the Sunflower Farm series also has Wuchang rice label certification, and the implementation standard is also "GB/T 19266" dedicated to Wuchang rice. The price is cheaper than the Sunflower Base series. Consumers who pursue cost-effectiveness can consider this series.