This paper attempts to analyze the design trend of 20 19 proposed by MILODesignStudio and the design trend of 20 18 years summarized by Dieline website.
"Eye-catching packaging" selects the parts that meet the needs of agricultural product brand packaging design, and interprets the development trend of agricultural product brand packaging design in 20 19 years by combining the popular agricultural products brands at present.
Trend 1. Use natural, recyclable or non-traditional materials.
Although many packaging brands have made efforts in the environmental protection design of packaging, there is still great potential for the development of environmental protection and ecological packaging. When the price of products is equal to the quality of products, environmental protection and recyclability will become the decisive factors affecting consumers' desire to buy, especially for agricultural and sideline products.
Egg brand HappyEggs
Natural materials such as leather, wood, cardboard, or cellulose made of recycled materials have always been a major trend in packaging design. Kraft paper bags were a popular trend two years ago. When creating amazing packaging designs, unusual materials are becoming more and more common: zero waste, biological materials, for example: packaging can be planted, and plants will grow when buried in the soil; Or edible packaging, materials that respond to music, and cellulose packaging. Many new companies and innovative brands will give priority to using these materials.
KFC Hong Kong Store "Packaged Edible Double-layer Chicken Leg Fort"
Paper bottles developed from completely degradable pulp materials can replace plastic bottles @BillerudKorsn? s
Potential two, natural, animal and plant elements are popular.
Good packaging continues to use natural elements, and elements such as flowers, grass and animals are becoming more and more popular in packaging, such as large leaves and petals filling the whole packaging, and the "original" attribute of agricultural products is more in line with the selling point of pure nature. In this kind of packaging design, simple pink and green phase collocation is more common.
Trend 3. Interesting cartoons and illustrations are easy to use.
If packaging design is to tell stories, comics and illustrations are very direct narrative methods compared with symbols and words, and they are also quick ways to endow products with "personality". Therefore, the cooperation between brands and illustrators has become a common combination in the field of packaging design. Excellent illustrators can create vibrant illustrations to meet the needs of brands, and a unique illustration and bold colors will make products more prominent.
The illustrations on the packaging are not only beautiful, but also very important. If you directly talk about the characteristics of the products, it is best to show them in a fun and interesting way. If we cut in from the product and create another topic, thus giving new meaning to the product, we need to find a topic that is easy to attract attention, and it is equally critical to fit in with the product. With these characteristics, if good illustrations are serialized on a series of products or form an illustration series, people will want to collect all the products.
The above picture is an illustration of a poster selected by Carnero, an Italian brand of dried meat strips. The animals illustrated on each small package correspond to beef, mutton or chicken in the small package, and it takes 25 yuan to spell the whole poster.
FreeO’clock
It is a local tea brand produced in Hong Kong, mainly for afternoon tea. This product * * * has seven flavors, and each package adopts the form of color block illustration theme, with clear and bright colors, forming its own distinctive characteristics, which is distinctive and interesting as a whole.
Trend 4: Customized fonts and large fonts become the protagonists.
In addition to pictures, the common way to tell stories is words. According to MILODesignStudio's observation, typesetting with large fonts will be 20 19.
The trend of 2008, a powerful word is enough to create a bold package, and a mix of uppercase and lowercase letters can also effectively win attention. Dieline also listed font innovation as 20 19.
The trend of packaging design in 2008, because "font is Logo, font is brand".
In addition to innovative fonts, there are many brands that package and logo.
Remove the pattern in the book, let the font sing a monologue, and achieve the purpose of concise and fast message transmission. In font-based packaging, the color that stands out plays an important role. However, for agricultural products, it is an excellent design to use the color of the food itself as the background and the shape of the food itself as the image.
Trend 5. Strong colors and artistic patterns are popular.
In 20 18, many designers began to try to use bright colors, 20 19.
This trend will be more obvious. The use of bold colors will be brave and fearless, which is reflected in the design works as over-saturated tones, and it is easier to stimulate taste buds and challenge appetite.
When adopting this design, advertising language and logo are secondary, because packaging design itself is art. Text generally uses the most common font, and logo.
The same is not conspicuous, and the main function is the color. So the colors and patterns here need to be beautiful, conspicuous and combined in a meaningful way. In fact, some agricultural products themselves have perfect forms and bright colors, and selective collocation can produce more eye-catching effects.
Kekava
It is a local high-quality chicken product in Lithuania. The packaging design uses cartoon illustrations and bright colors to improve the differentiation and recognition of its own products. Each package is not slightly different in design, and some local elements and humorous graphics are incorporated.
Trend six, minimalism, neutrality and "advanced"
Labels that can make consumers clearly see the product's condition are clean and concise, and the key information is clearly marked and organized, which can win the favor and trust of consumers. Minimalism is expressing a sense of exquisiteness and advanced. Black is considered as a color with a sense of luxury, and the combination of black and white is also popular because it is a concise and clear expression.
In addition to black, white and low-key solid colors, minimalist packaging also presents simple logos with very few patterns, large blank spaces and sans serif fonts.
Olive oil brand KritsaExtraVirginOliveOil
Greek local food brand Amorgos
Trend 7. The characteristic elements showing local customs are popular.
Regional cultural expression is becoming more and more important in the context of globalization. The distinctive regional characteristics of characteristic agricultural products need to pay attention to the excavation of regional characteristics and culture in image building. Every Spring Festival in Nongfu Spring, a group of new packages, 20 18, are produced with the theme of the year's zodiac.
The "Golden Dog Bottle" in 2008 was painted with a Chinese garden dog.