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Xiami Music, what's going on? Did it suddenly come off the shelf?

Gao Xiaosong may have to take the fall.

Ali has two music softwares, which are beautiful and Xiami Music every day.

Everyday is a gathering place for mass users, that is, most popular music and online songs, with 1 million daily active users, neither too big nor too small. Xiami Music is a boutique music APP serving the minority.

At that time, Gao Xiaosong, the CEO of Ali Music, turned Ali's 1 million daily users into 5, ...

Gao Xiaosong directly changed Everyday Music into Ali Planet, and directly changed Everyday Music into a platform integrating entertainment transactions of music stars. He also said that I didn't want to turn Ali Music into a pure music APP company ...

So Everyday Music withdrew from the historical stage, and Ali Planet instead failed to succeed.

Next, Xiami Music, who is slightly minority, forcibly shouldered the burden of Alibaba's music journey.

At this moment, QQ Music seized the opportunity to spend huge sums of money to buy the copyrights of almost all the music in the world ...

Shrimp is a niche service boutique APP, and most of its users like indie music, alternative music, rock music and jazz. Forcing it to widely accept a large number of users will arouse the resentment of once loyal users. Although the mass route has made Shrimp gain more users, its once loyal "elite listeners" are also losing in large numbers, so it has chosen the network to suppress clouds.

However, Gao Xiaosong still insists that Ali Music has a greater mission, rather than simply being a music APP company, but wants to play the whole music industry chain ......................................................................................................................................

Wang Hao, the founder of Xiami Music, was so angry that he simply went to nail it.

And every day, I hear all the collective resignations ..........................

Next, Gao Xiaosong will leave class, and two music apps under Alibaba Cloud Music will say goodbye to the world forever.

And the planet Ali, which replaced everyday sounds, is gone.

The model of Ali Planet is very strange. Ma Yun and Gao Xiaosong want to be a music e-commerce platform, and they directly apply the successful experience of Taobao to everyday listening. You can buy music products from stars on Ali Planet or interact directly. . But users just want a software to listen to music ... It's a little early to use this entertainment trading platform to cut the leeks of music listeners ...

This thing is not sudden. In fact, there was news in the fourth quarter of 22 last year, but it was shrimp who denied it. Now it seems that it was not groundless at the beginning. It seems that this has become a practice in the field of Internet enterprises, and it is a slap in the face after rumors.

I don't understand