No matter how dazzling the brand is, it can never overcome the changes and changes of the times. Many brands that have exploded in history have lost to the times. Here are some examples: 1. Nicholas Ross Nicholas Ross was one of the most popular perfume brands in the United States in the 1950s, and every girl dreamed of owning this romantic and beautiful brand. However, with the rise of the sexual revolution and the anti-cultural movement in the 1960s, people began to pursue a simpler and more natural lifestyle, and the romance and aestheticism of Nicholas Ross no longer attracted a new generation of women. 2. Kia Motors1990s, Kia Motors was very popular in the American market and became one of the preferred cheap models. However, with the intensification of competition in the American market at the beginning of 2 1 century, Kia's quality and performance could not compete with other automobile brands, and gradually lost its market share. 3. Sylvia Price Sylvia Price was one of the most popular fashion designers in the 1950s and 1960s. Her clothes are famous for their elegance, exquisiteness and magnificence. However, with the advent of the 1970s, people began to embrace more free and casual fashion styles, Sylvia Price's design gradually became obsolete, and her brand gradually declined. 4. Kraft Foods Company Kraft Foods Company is a large-scale food enterprise with a long history in the United States, which was very popular in the 1970s and 1980s. However, with consumers paying more and more attention to health and nutrition, Kraft's traditional food, beverage and snack brands began to lose market share, and the brands gradually declined. In short, every brand needs to constantly rethink, adjust and adapt to the needs of the market and consumers in order to maintain its vitality and competitiveness. Otherwise, even if the fire has broken out, it may sink in the great ship of the times.