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Women get a second-hand Volkswagen for a bag of sauce. How do you think Sichuan hot sauce continues to heat up in the United States?
A pack of Sichuan Chili sauce for a second-hand car is not because of how expensive the materials of this bag of Chili sauce are, but because of the sense of time and feelings symbolized behind this bag of Chili sauce.

1998, in order to cooperate with the release of the film Mulan, McDonald's specially launched a customized Sichuan hot sauce, which was no longer sold after the film ended.

After a lapse of 19 years, it was in April this year that the American animation "Rick and Morty" was broadcast. The hero of the play roared that even if he waited for 9 seasons, he would find McDonald's Sichuan Chili sauce. As a result, fans have called on McDonald's to re-launch this hot sauce to miss the feeling at that time. ?

1, Sichuan hot sauce is heating up in the United States, which is people's nostalgia for the past taste and memory. As we all know, Americans like hamburgers, and the classic collocation with hamburgers is all kinds of sauces. Sichuan Chili sauce, as the same cultural origin as China's film Mulan, makes American people who like this drama fall in love with Sichuan Chili sauce.

After a lapse of 19 years, if you taste it again, you can recall your feelings of watching this movie 19 years ago and what you looked like 19 years ago. Nostalgia for the past is the root cause of the fiery hot sauce in Sichuan.

2. The fiery hot sauce lies in its scarcity. Human nature has a weakness and tends to care more about the rare. The limited supply of "hunger marketing" means gives people a sense of oppression and urgency.

In order not to miss what they like, people often flock to buy Sichuan Chili sauce, which leads to the demand for Chili sauce in the market exceeding the supply, thus raising the price of Sichuan Chili sauce.

People are sentimental animals and like to miss the past. Sichuan Chili sauce has become the sustenance of that generation of Americans. The pursuit of hot sauce is actually to relive the past, but also because of the satisfaction of possessing rare products today.