The new media operation job is a kind of work that is not difficult to say, not easy to say. It has requirements for operation, planning, copywriting, design and other aspects, need to have a certain foundation, for the novice can learn but to quickly grow their own.

Certainly come to the new media operations, before this does not understand the words, we need to familiarize ourselves with their operation as soon as possible, to understand the core competencies required for new media operations. First, copywriting. Copywriting is especially important for new media, it is the way to transmit information to the outside world, you operate a variety of platforms, such as microblogging, WeChat public number and so on, you need to rely on the literary style of the copywriter to attract the interest of readers.

Second, planning. Will write copy is not enough, only rely on the content to achieve massive growth of fans is now more and more difficult, although it is still a good content scarcity era, but we still need a good activity planning program to pull new retention.

Third, marketing. To think of new media can continue to operate, then certainly can not be separated from the marketing, only customers invested money, we have the possibility of survival. We have to utilize our own powerful resources, how to go to let the customer out of their own pockets for us to contribute a power. Fourthly, we should also learn some other common skills, such as making PPT, drawing and so on.

How can we quickly improve our own strength? Then I simply say a few words, there is a scientific plan of writing practice, so as to improve their quantitative, high-intensity focus on the writing time, so as to improve the quality of our writing, chunks of practice, then we may be able to multi-faceted development.

In summary, to run a good new media is also not easy, you need to develop all aspects. If you want to engage in new media operations, first you have to connect what is new media, the whole industry to understand, in the operation of how to avoid entering the new media operation "pit"? To summarize a few major misconceptions to everyone ready to do or are doing new media operations business owners a wake-up call!

One, then how to play the new media?

Simple way is to go to these platforms to create a new account, play to play can figure out what is a thing. As for how to play the new media fine, that requires a lot of human resources and energy, to put it bluntly, burning money.

Two, common new media to promote the information with the offline advertising what is the difference?

Still a simple explanation is that the purpose is no difference, but the most important difference is that the new media to burn less money, the effect is good, the area is wide, fast results.

Three, the new media is not just sucking powder, brush reading, point praise on it?

Playing new media but also targeted to different periods of fan groups customized different information, different ads, different activities, different entertainment information, etc., but also need to spread the effect of data collection and analysis. Of course, new media is not so simplistic as I said. Anyway, boutique new media in every node to play is a brain game.

Four, what is the most direct role of new media?

This will distinguish between individuals and businesses. Individuals, the most direct is the formation of their own network, with a certain commercial marketing value of the group, such as micro-merchants. The most direct benefit of the enterprise is to form a corporate brand, create a good atmosphere in the market, cohesion of customer resources, improve the market value, enhance corporate cohesion, promote corporate culture and so on.

Fifth, why is it so difficult for most small and medium-sized enterprises to do new media?

Mainly because of the proliferation of online advertising in recent years, there are a lot of bad elements used to create crime. Therefore, the relevant enterprises and relevant government departments have jointly formulated a lot of restrictions on the provisions of the new media regulations. And because of the emerging micro-business use its coverage of the customer bombing, resulting in people are visually fatigued, so that the customized content provided by them to ignore, can not achieve the desired results. Six, then the new media there is a need to exist?

Brother can only tell you here due to the rapid development of the Internet, the traditional TV-style advertising and paper advertising and other forms will soon be replaced. And the more direct form is end-to-end optional customized content. As long as the industry rules are perfect, the new media will be like a bath of fire prospects will be bright.1, according to the project needs to plan and develop departmental WeChat, microblogging and other new media operation strategy, planning and implementation of promotional activities;

2, the development of the target task, through the activities, community, article content, and other means to complete the KPI assessment, the construction of effective means of operation to enhance the activity of the user;

3, Have a certain degree of data analysis capabilities, extract data reports, analyze the promotional effect and optimization;

4, participate in the company's overall brand, product marketing planning and marketing;

5, responsible for external PR work, expand and maintain the external media resources relationship network, and KOL to establish a long-term friendly relationship, and to establish a media archive.

Requirements:

1, bachelor degree or above in Chinese or news communication related majors;

2, more than 3 years of new media (microblogging, weibo, etc.) copywriting experience, familiar with networked expression;

3, text editing, creative ability is outstanding, able to independently complete the original content manuscript writing and pseudo-original content editing;

< p>4, good at standing in the user's point of view to think about the problem, write to solve the user's pain points of the text;

5, good at capturing the Internet hot events and topics, high sensitivity to the network language, active thinking, a sense of innovation and the spirit of challenge;

6, often mingled in the circle of friends, Zhihu, microblogging, Tianya, Douban and other types of Internet forums / communities, have a strong copywriting planning Ability to socialize the topic of thought creation;

7, advertising agency copywriting experience or media (self-media or large) related work experience is preferred,

8, love of the Internet industry, the courage to innovate, broad knowledge, active thinking, creativity, rapid response to the community, the industry's hot topics, the integration of communication, news dissemination, activities and event management have a deep understanding and experience. Knowledge and experience. Hello! First of all, new media operation refers to a series of operation means of product publicity, promotion, and product marketing through modernized mobile Internet means by using emerging media platform tools such as Jitterbug, Shutterbug, WeChat, Weibo, and Sticky Bar. By planning brand-related high-quality, highly communicative content and online activities, it pushes messages widely or precisely to customers to increase participation and visibility, thus making full use of the fan economy and achieving the corresponding marketing objectives.

Secondly, the prospects for the development of new media is great, according to big data statistics, in 2020, the user scale of China's short video industry has reached 857 million people, the market size of more than 60 billion yuan, with the arrival of the 5G era, the new media will be the use of jitteritterbugs, fast hands, pear video, second shot and other social short video platforms to develop even more rapidly, especially this year's epidemic even more impetus for the development of the new media, so you can try to go to the new media, the new media is not the only thing that can help you. development, so you can try to do a little new media.

Lastly, you can refer to the job responsibilities of the new media operation:

1, mainly responsible for all the company's brand online operation and maintenance, new media thinking, can independently operate the small program, jitter, microblogging, hand, public number;

2, familiar with the major self-media platform operating rules, is responsible for the company's self-media matrix of the daily operation of the content editing and publishing;

3, responsible for the collection, organization and analysis of self-media operation data, the number of fans, fan viscosity and community activity is responsible for;

4, to establish the direction of the brand online, set up brand labels;

5, participate in the planning and writing of original content, and is responsible for the dissemination of the value of the content;

6, be able to independently complete the planning of the short video, posters and production.

7, participate in the company's requirements of other brand publicity and promotion of related work.

In short, the job of new media operation is still very promising, you can try to do it, I hope it can help you! -------------- about the new media and operation job responsibilities ---------------------- first of all to know what the new media, new media operation positions to do, in fact, from a variety of job sites on the search to know, job responsibilities to understand, know if you want to engage in the new media operation in this area of work in the future, should have what kind of In fact, to summarize, now the mainstream platform of new media: mainstream: WeChat / microblogging / Baike / headlines / big fish and other information: a little bit of information / Dafeng No. / NetEase and other audio radio: Himalaya / Dragonfly fm / Lychee and other short video: Jitterbug / MaiPai / second shot / watermelon video and other community portals: Zhihu / Douban / posting / Jane book and other areas: Xiaohongshu / microtao, etc. In fact, each company recruiting The focus of the new media operation position is different, some may focus on the public number, some may require you to operate the jittery voice, and even have a certain understanding of the video shooting, scripting, editing, and do channel promotion, it may involve many platforms. So in the learning process, these platforms posting, promotion, answering questions, etc., can try, need to understand the platform mechanism, know how to manipulate, how to post in order not to be deleted, not to be blocked, how to write, what to write to get more recommendations, etc., seo article change how to write, keyword optimization, how to do, all of these need to try to sum up. And if you can raise a big active number with a lot of fans in a certain platform, it will be a very plus for you to find related work in the future. ------------------- essential skills ------------------1, copywriting "content first" "content is king" slogan or has been shouting, then the ability to copywriting is always mentioned The first thing you need to do is to get your hands on a copywriter. Some people may hear the copywriter feel that their writing is not good, the copywriter is certainly not good. In fact, not, copywriting is mainly examined or your sensitivity to the market, and will be expressed in the copywriting, and this sensitivity can be obtained through the exercise. So for the point of writing copy, you must not be afraid. Interested partners can pay attention to the "Mao rabbit" public number, reply "copywriting" to get the copywriting package ~ 2, data analysis capabilities of a standardized Internet company, the leaders will never shoot the head to make decisions, all things take data to speak. Data thinking should be carried through to all aspects of the work. For example, how do you know what to do next? Need data feedback. I wrote an article to put on today's headlines, the number of readers is only 3k, while the average number of the company is 6k, then I can know that I wrote this article is not effective, then it is necessary to adjust the content, or the type of copy. In addition, you can also look at the number of comments, to see people with you this article production did not produce emotional **** Ming; can also be through the number of likes, to see the user's recognition of you. For example, you want to apply for funding to test a new project, take out the data of similar projects in the past, plus analysis, your superiors big brother will be assured that the money allocated to you is not? In short, new media operation is to do things based on data feedback. And the basis of all this is your ability to analyze data.