Black Swan Cake, the domestic famous bakery enterprise Holliday Group launched the top cake brand, but also Holliday Group efforts to build China's top cake.

Reasons why Black Swan Cake is expensive:

1. The most important reason why Black Swan Cake is expensive is the sense of luxury created by the brand. By being expensive it filters an audience that is actually less likely to worry about the premium price of their cakes being too high. That means these people don't find it expensive.

2. Black Swan has created a huge gap in the "sense of ceremony" with ordinary cakes. Subverting the consumer's perception of the cake store, reflecting the customer's sense of superiority. And these rituals are very costly and need to be paid for by consumers.