Nissan's new logo was officially unveiled. Monochrome, thin line, flat, at the moment the LOGO lights up, it's actually ... not bad. Not only Nissan, Toyota, Audi, Volkswagen, BMW ... more and more car companies put their three-dimensional logo on a plane and rush to the plane world.
Are you saying that I am ugly and ruin the classics? Well, weren't you so obsessed with Apple's flat world when you cursed IOS? Yes, Apple has used its proven results to tell all car companies that two-dimensional impression is a replicable future trend!
The significance of LOGO to car companies is not whether it looks good or not, but whether it can become a lightning bolt, which instantly hits the consumer's brain and freezes it. Once the car is picked up, it will be remembered! All modeling, telling stories and setting up a series of supporting behaviors for LOGO are just to achieve the above goals. Now it is found that two-dimensional logo can achieve better results than three-dimensional logo.
Simple = profound
Simplicity does not mean that there is no product, and no plane logo is just a stick figure drawn casually. Looking at a few simple lines, it must be the result of countless revisions by designers, which is in line with various aesthetic proportions. The biggest advantage of simplicity lies in highlighting the key points. For example, China's ink paintings, with only a few strokes and full charm, can make people fascinated.
This is what a flat LOGO wants: it doesn't look obvious, but after a glance, it's easy to reproduce a copy in your mind. A few years ago, when car companies had a soft spot for the 3D LOGO, an Italian designer named Raffaele Russo started to simplify the design of some famous car logos, one logo and one logo, which made people want to strike a table. Who would have thought that a few years later, the car company thought it was a good idea.
Another advantage of simplicity is the ability to seamlessly link various scenes. At the moment when car companies are embracing electrification, the steering wheel with LOGO in the past and the front and rear of the car are no longer the only destination. The central control screen is getting bigger and bigger, the vehicle-mounted system is getting richer and richer, the time of line-of-sight locking the electronic screen is getting longer and longer, and the plane appearance frequency of LOGO will increase day by day. The rendering effect of 3D marks on the plane is not as good as that of 2D. Look at the flat design of BMW. Although the secondary LOGO has lost the classic sense of the so-called blue sky and white clouds, its sense of science and technology and cold posture are really worthy of the sentence "Today you ignore my love, and tomorrow I will let you stand on top."
Minimalist = advanced
When do you think BYD has become more advanced? Is it when the car's face value becomes higher, or after its logo suddenly becomes concise? Every time I see BYD's three prominent letters on the ellipsis, I can't help but think of the monkey that tried to break the spell, as if BYD would never earn the "low price" sign. When these letters were squashed and squashed, the painting style suddenly changed, and yue longmen became an international norm!
With the popularity of minimalism today, people are overwhelmed by material desires, sought after from home, and minimalist European decoration style prevails, which shows the pursuit of minimalism by modern people. Simple to the extreme, it becomes extremely luxurious. The more famous the brand, the simpler the design, and the more beautiful the beauty and aura will be.
Subtraction > addition
People used to like to do addition, but I'm afraid it's not enough. Nowadays, people generally love to do subtraction, afraid of doing too much. With the rapid development of the Internet era, users are dazzled. Visually, they prefer simple, direct and clear design, and the concept that less is more is deeply rooted in people's hearts. When the three-dimensional logo is still tossing the flat logo and the vertical logo and can't play other tricks, the two-dimensional logo can surprise the audience in the form of light. For the demand of digital and diversified display, simple lines and faces are more convenient to use other auxiliary elements to highlight and display the brand.
At one time, we didn't want to be confined to the 2D world, but wanted to express 3D urgently. In thirty years in Hedong, the logo of the car gradually stood up from the plane and became plump one by one; In the thirty years in Hexi, the flattening trend of LOGO once turned them back into paper men, but this is by no means a retrogression of the times. It's just that the progress of the times can't stop the fashion cycle and people's ultimate desire to return to nature, that's all.