Geely icon
Pay attention to young personality? Geely ICON was listed at the end of February. ICON, which broke through the Geely family design language, gave everyone a great surprise. It is a fresh local product.
Geely ICON has been on the market for more than 7 months, and its sales volume is not as good as expected. Although the popularity has not been low, it has not turned into a hot sale. In the past two months, the monthly sales volume of Geely ICON has been stable at around 3,500 vehicles. Why didn't Geely ICON achieve its due performance? In the process of visiting dealers, the sales show that the main reason for the low sales of ICON is that its appearance is too avant-garde. "I really like its shape, but many people are not interested in it. In addition, compared with competing products, the space of ICON is not dominant. " Sales theory.
Another old problem is that Geely matched the ICON with a 1.5T three-cylinder machine and a 7-speed dual-clutch gearbox. Although the 48V light mixing system is added, it cannot eliminate the shadow of the three-cylinder machine in the eyes of consumers. According to the car buyer, the current preferential margin of Geely ICON is around 7,000 yuan, including 5,000 yuan of "Beijing brand subsidy" from Geely Automobile.
Geely Hao Yue
Unlike ICON's extreme personality, Geely Hao Yue, which entered the market at the end of June, is a medium-sized SUV with great practicality and space. The release of Hao Yue filled the gap in Geely's previous market of 5-seat and 7-seat large SUVs. The wheelbase is 28 15mm, the length of the vehicle is over 4800mm, and the price range of Hao Yue is 10.36 million-139,600 yuan. Cost-effectiveness and space are the biggest selling points of Hao Yue.
According to the latest data in September, Hao Yue delivered 6,684 vehicles, and the cumulative sales volume has reached18,552 vehicles since its listing in June, which is excellent. In the words of the dealer: "Hao Yue is launched for families who like go on road trip, and the price is still very close to the people." The two new SUVs released by Geely this year, Hao Yue and ICON, have different market reactions. At present, neither car has challenged the capital of Haval H6, and this burden may still fall on the Job family.
Chang'an University
Also listed in June, Changan Automobile's new SUV? UNI-T is much more successful than Hao Yue. Changan UNI-T, which has sold over 10,000 yuan for three consecutive months, has become an "online celebrity SUV" and one of the few "rare species" to launch brand-new models in the auto market this year.
The biggest feature of Changan UNI-T is that it highly restores the appearance of the concept car. Its first impression is avant-garde and radical. Changan UNI-T with fashion elements also broke people's inherent impression of Changan Automobile. More importantly, the entry of Changan UNI-T into the market did not affect the sales of "Big Brother" Changan CS75, but made it go hand in hand. Sales told car buyers: "The reaction of UNI-T market is predictable. Since the pre-sale stage of the store, orders have been kept, and it has been on the market for almost five months, which has become the best product sold by Changan Store after CS75. "
It is understood that at present, Changan UNI-T has no cash discount, but the dealer has launched 168 yuan's worry-free car maintenance service, including free maintenance for six times in three years and 20% off working hours. Sales said: "UNI-T pricing is not high, even if there is a charge at the end of the year, there will definitely be no cash discount."
Beijing -X7
Beijing? X7 is the first product under the framework of BAIC BMFA and the first SUV product after BAIC adopted the brand-new "Jing" pinyin logo, so X7 is of great significance in technology and brand strategy. Beijing? X7 has two main advantages in the market. One is its high configuration. According to official statistics, more than 50% car booking users choose the top model, and more than 20% choose the second top model. The second is the space advantage of X7. Although it is positioned as a compact SUV, the new car has a wheelbase of 2800mm and a width of 1.900mm, and the large space brings comfort.
X7 is also the most favorable car in the terminal market among several SUVs launched today. BAIC officially launched the "Double Festival" Thanksgiving Price in Autumn, with a subsidy of 9,000 yuan for each model and a thanksgiving price range of 95,900-137,900 yuan. In addition to direct cash discount, X7 can also enjoy two services: lifetime maintenance and lifetime warranty, and the replacement subsidy can reach 6000 yuan. BAIC is sincere about this price.
Haval big dog
The familiar Harvard big dog comes from the brand-new lemon platform. Whether you know it from its unique shape or novel name, Haval Dog is a popular SUV recently. Haval has no shortage of products in the compact SUV market. In addition to the evergreen Haval H6, Haval F7 and Haval M6 are all hot-selling models in this market. Why should we introduce another Haval big dog?
Because Haval Big Dog has more possibilities, not only the naming method of personality, but also the later 2.0t++ four-wheel drive configuration models, which can make Haval get more attention from off-road enthusiasts. Haval dogs have been on the market for less than a month, but in just five days, the sales volume of Haval dogs has reached 3045, which is a good start. However, we have seen too many models whose debut is the peak. It's too early to draw conclusions about the future performance of Haval Dog!
Car buying theory
The compact SUV market has always been a battleground for military strategists, and the 65438+100,000-150,000 SUV market is also the position that independent brands stick to. Among the five new SUV products introduced by the car buyer today, Changan UNI-T performed the best and became the market leader. Besides Beijing? X7 and Geely Haoyue are both selling points with space, and they can easily capture the sales of 6000+. What is waiting for them is whether they can break through the monthly sales of 10 thousand. The situation of Haval Big Dog is similar to Geely ICON. Both cars take a personalized route, emphasizing fashion elements. Judging from the current situation, the monthly sales level of Geely ICON is not satisfactory, so the sales volume of Haval Dog in the next few months is worth our expectation!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.