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May 11, 2016, Jingdong Supermarket "food carnival" kick-off will be held in Beijing. Jingdong Mall Consumer Goods Division President Feng Yi, Jingdong Mall Consumer Goods Division General Manager of Dry Food Purchasing and Marketing Department Li Changming, Jingdong Mall Consumer Goods Division General Manager of Liquor Purchasing and Marketing Department Wang Zhiqiang, Jingdong Mall Consumer Goods Division General Manager of Marketing and Promotion Department Yan Yuelong, "Betty's Kitchen" editor-in-chief Ren Yunli, the cultural and entertainment circle food god, "rice master" Lin Yilun, founder of the entertainment industry food god, "rice master", as well as a number of well-known brand partner representatives attended the event. On the day of the launch, Jingdong Supermarket officially released the "Beijing Selection Life Program", aiming to create a "selection of good life" quality shopping experience for consumers.
On the launch, Feng Yi, president of the consumer goods division of Jingdong Mall, said that Jingdong Supermarket has always been committed to building a high-quality e-commerce platform, the Jingdong Supermarket "Carnival of food" activities is the practice of "quality of life" concept. Jingdong Supermarket will focus on the layout of food and wine business development, and brand partners in-depth cooperation, to bring consumers a more quality shopping experience, to truly realize the Jingdong Supermarket, selected good life.