Cold water tea has become a "new hot spot" for tea.
On September 5th, a product named "Cold Water Tea" attracted many visitors to the China International Fair for Trade in Services 2020 Guizhou Wenlv Exhibition Area. The innovative selling point and product design of instant drinking have made many people at the scene exclaim.
All kinds of innovative tea products are changing consumers' traditional cognition of tea.
Make tea in cold water slowly.
"The effect of making tea in cold water is not bad at all. If you choose the right tea, the fragrance and nutrition of the tea will gradually penetrate." In front of the booth, Li Shuqi, general manager of Guizhou Green Tea Technology Development Co., Ltd., opened the brewed products and introduced them to the surrounding visitors. Near the bottle mouth of the products, you can smell the faint tea fragrance.
"Cold water can also make tea?" "Can the tea be brewed?" Visitors at the scene frequently ask these two questions.
Li Shuqi introduced that there are 8 patents for this product of Liangshui Tea, and the tea of the product comes from Guizhou. The tea selected by Liangshui Tea is green tea, which can be brewed with cold water, which may take longer than hot water. The product design of cold water tea is "tea-water separation". When consumers twist the bottle cap clockwise, the container with tea leaves at the top of the bottle will be opened, and the tea leaves will be thrown into the water. After waiting for ten minutes, the product can be brewed by rotating the bottle cap counterclockwise.
Innovation and safety peers
Compared with hot water brewing, cold water brewing will inevitably bring "insecurity" to consumers. In everyone's traditional cognition, hot water has a certain bactericidal effect, and the brewed tea is also drunk while it is hot. Is there any instability in making tea a portable drink?
When using tea bags to make tea, consumers rarely cover the cup, especially when using cold water to make tea, the tea bags are in contact with the air for a long time, and it is not known whether microorganisms in the environment are brought in during the tea brewing process. Of course, this phenomenon can be avoided in tea drinks. As long as the bottle mouth is unopened, the drinks in the bottle have never been exposed to the external environment. In addition, most drinks are also marked with the prompt "Drink within xx hours after opening the lid".
Compared with all kinds of tea drinks that consumers know and come into contact with, cold water tea is more "pure", just adding water to tea. Li Shuqi mentioned that the product is innovative in form, which seems to be the same as tea beverage, but it does not belong to this category, and there is no related product in the national food classification. When handling the production license, after discussion by the expert group and the competent department, the final product type is classified as other beverages in food.
Sell tea with technology
The data shows that the global tea market in 20 17 was 49.46 billion dollars, and it is estimated that the global tea market will reach 73/kloc-0.30 billion dollars in 2024, with a growth rate of 47.9%. Compared with traditional tea, tea enterprises are constantly trying to innovate in tea research and development and production, and new tea, various types of tea bags, small pots of tea and other products are constantly emerging.