The things worth learning from the entrepreneurial team of Litchi Micro Course are as follows:

About half of the original 19-person entrepreneurial team of Litchi Micro Course graduated from South China University of Technology, and the project partner, Litchi Micro Course Project CEO Huang Guan and CMO Chen Mai both graduated from the School of Computer Science and Engineering of South China University of Technology. As early as their student days, they had already started their own businesses and accumulated rich entrepreneurial experience.

Chen Mai started her business relatively early. As early as her freshman year, Chen Mai opened her first Taobao store. At the beginning, she only had five or six orders a week to several hundred orders a week. From selling other people's products to customizing production to owning his own factory, Chen Mai's business gradually grew and attracted many juniors and juniors to join this entrepreneurial team.

The idea of ??how to create a platform that can realize online education and training in the most convenient way and can realize functions such as sharing, commenting, and rewarding has been swirling in Chen Mai’s mind, and Huang Guan is Chen Mai’s The partners that come to mind first.

Huang Guan, who also graduated from South China University of Technology, is also an active member of entrepreneurship. While in college, Huang Guan founded the Movie FM website, and later co-founded an Internet company with a maximum number of 200 people. After graduation, Huang Guan and his entrepreneurial team founded Guangzhou Senji Software Co., Ltd.

Since they are both in the mobile Internet field and both are Chinese workers, the two have collaborated many times before, and they have a tacit understanding of each other. Regarding the establishment of an online education and learning platform, The idea was quickly approved, and the two decided to lead their respective teams to work together on Litchi micro-courses.

Marketing strategy:

Marketing strategy includes understanding where the service market or product market is? What sales methods are generally used by peers, and what are your competitive advantages? There are quite a few marketing techniques, including DM, phone calls, on-site visits, trade shows, promotional activities, online marketing, etc. Entrepreneurs should collect relevant information on these marketing techniques.