1, Ogilvy law

Make good use of talents better than ourselves. Everyone hires people who are stronger than ourselves, and we can become a giant company. If all the people you use are worse than you, then they can only do worse things than you.

2. Law of Mushroom Management

"Mushroom management law" refers to a management mentality of organizations or individuals to treat newcomers. Because beginners are often placed in dark corners and neglected departments, they just do some chores and errands.

Sometimes, they are poured with dung, criticized and criticized for no reason, left to their own devices by organizations or individuals, and beginners can't get the necessary guidance and support, which is very similar to the growth scene of mushrooms. Generally, this situation is more common in large enterprises and companies with more formal management institutions.

3, the law of wine and sewage

It means pouring a spoonful of wine into a bucket of sewage, and you get a bucket of sewage. If you pour a spoonful of sewage into a bucket of wine, you get a bucket of sewage.

The law of wine and sewage shows that in an organization, bad team members should be found in time and disposed of in time before they start to be destroyed, or once found, they should be cleaned up without hesitation, otherwise it will bring great destructive influence to the whole organization.

4, Tremeur's law:

Although everyone's talents are different, they must have their own strengths and weaknesses. Therefore, when selecting talents, we should pay attention to their strengths rather than weaknesses, and then entrust them with corresponding responsibilities by using their unique talents, so that they can do their jobs in peace, which will make the contradictions of all parties tend to balance. Otherwise, the position and talent can't be suitable, so that the due ability can't be exerted, and they are not convinced of each other, which will inevitably lead to the intensification of conflicts.

Eight effects:

1, Matthew effect: refers to the phenomenon that the stronger the strong, the weaker the weak, which is widely used in social psychology, education, finance and science. Matthew effect, a term commonly used by sociologists and economists, reflects the social phenomenon of polarization, with the rich getting richer and the poor getting poorer.

2. Free-rider effect: refers to the phenomenon that the income obtained by individuals paying the capital is shared by other members of the collective for free. Because individuals pay all the capital and enjoy only a small share of the proceeds, rational individuals in the collective have no incentive to provide public goods. And the larger the organization, the more public goods are supplied to the lack.

3. 28 Law: Also known as Pareto Law, Pareto Law, Least Effort Law or Unbalanced Principle. 80% of the harvest comes from 20% of the efforts, and the other 80% of the efforts only bring 20% of the results.

4. Long Tail Theory: It means that as long as the storage and circulation channels of products are large enough, the market share occupied by products with poor demand or poor sales can match or even be larger than that occupied by a few hot-selling products, that is, many small markets converge to generate market energy that can match the mainstream. The "long tail theory" is considered to be a complete rebellion against the "28 Law".

5. "Herd effect": Also known as "herd mentality", it refers to the herd behavior that it is difficult for investors to make reasonable expectations for the future uncertainty of the market due to insufficient information and lack of understanding, and they often extract information by observing the behavior of the surrounding people. In this continuous transmission of information, many people's information will be roughly the same and mutually reinforcing. Herd effect is a nonlinear mechanism of collective irrational behavior caused by individual rational behavior.

6. Ratchet effect: also called wheel-making effect, it means that once a person forms a certain consumption habit, it is irreversible and easy to adjust upwards. Sima guang's "training frugality to show health": "from frugality to luxury, from luxury to frugality."

7. Crowding-out effect: refers to the new changes in supply and demand in a market, which causes part of the funds to flow into new commodities from the original advance basis. The crowding-out effect plays an obvious role in macro-economy. Its outstanding performance is the influence of government expenditure on reducing private expenditure, especially on reducing private investment expenditure.

8. Tunnel effect: It means that in the initial stage of rapid economic development, the income gap will widen rapidly, but the whole society may be quite tolerant, because most people expect to benefit from economic development in the near future.