The year 2022 is coming to an end. Whether this year's KPI can be rushed up, whether the merchants can break the curse of "off-season" and whether they can overfulfil the annual revenue plan depends on whether the activities in1February can give strength! Let's take a look at the1February hot marketing calendar compiled by Changjietong for everyone to help businesses win the last battle of 2022! 1February1February Marketing Hotspots1February 7th Heavy Snow1February 2nd Year-end Promotion1February 2nd1Sunday Winter Solstice1Christmas Eve on February 24th. Activity time for keeping warm and keeping warm, tonic:1February 7 Applicable industries: marketing tools such as catering and clothing: limited-time preferential catering industry: heavy snow and solar terms, some areas will have the custom of making cured meat. Merchants can launch limited-time special offers or discounts on fish, meat and other ingredients to attract users' consumption, and at the same time, they can set up activities to share coupons to attract a wave of new users. Clothing/shoes and boots industry: Merchants can recommend products around the theme of snowball fights, enjoying snow scenes and other scenes, and carry out the combination reduction of down jackets, hats, scarves, shoes and boots, gloves and other products, and at the same time launch preferential packages to stimulate consumption. The "limited time discount" activity can directly hit users' pain points, cause users' anxiety in combination with price incentives, stimulate users to place orders, and increase store sales. Marketing Collection -2 pairs 12/ year-end promotion keywords: shopping spree, promotion, discount, double 12, etc. Activity time: 12 12 applicable industries: all-category marketing tools: buy gifts, group promotion, time-limited spike clothing bags, beauty, and so on. Merchants can focus on the theme of the last stocking at the end of the year, mainly promoting leisure snacks, grain, oil and non-staple food products, and increasing the unit price of shop customers with activities such as large-scale full reduction, plus gifts and packaging. Marketing Collection -3 Winter Solstice Keywords: homesickness, companionship, jiaozi Activity Time:1February 2 1 day Applicable industries: daily necessities, catering stores, marketing tools: integral mall, membership card daily necessities industries: warm-keeping commodities such as thermos cups, warm water bags, hand warmers, small suns, electric blankets, winter quilts, and foot bath. Catering industry: In view of the custom of ancestor worship and feasting in some areas during the winter solstice, we can carry out content marketing on the surrounding ingredients involved in folk customs such as brewing rice wine, eating glutinous rice balls, eating roasted meat and eating jiaozi around the theme of winter solstice reunion, and recommend recipes, recipes and other dry goods; Offline catering stores can launch reunion dinner packages to increase the unit price of customers. Marketing Collection -4 Christmas Eve, Christmas Keywords: Trick-or-Treat/Boom Party Activity Time:1February 24-25 Applicable industries: gifts, flowers/toys/snack foods and other marketing tools: coupons, recommended gifts, flowers/toys/snack foods: make Christmas limited gift packages in advance, combine regular gifts into gift packages, and set appropriate exclusive prices (exclusive). Fresh fruit category: to seize the holiday habit of sending apples on Christmas Eve, merchants can drain offline stores through the mode of multi-person group+self-pick-up at the store, and at the same time kill high, medium and low-end apple gift boxes in a limited time to meet the gift-giving needs of different consumers. The shopping mall page is set with a box coupon, and users can receive it directly by clicking on it.