1, VI design.
One of the most important is VI design, which mainly includes the LOGO design of enterprises. The LOGO can be a string of simple words or a simple pattern, but it must be creative and innovative in order to better publicize the advantages of the brand.
2. Packaging design.
An exquisite packaging can not only be used as a part of brand recognition, but also highlight the characteristics of the product. The packaging design of the product lets consumers know what kind of brand it is unconsciously, which helps enterprises to promote it better.
3, enterprise album design.
The album design of an enterprise can not only show the attributes, culture and name of the brand to consumers, but also reflect the strength and status of an enterprise, publicize the culture of the enterprise in a visual form, so that consumers can better pay attention to and understand the brand of the enterprise.
Brand design is based on the correct positioning of the enterprise itself and visual communication under the correct brand definition. It is an image entity that helps the enterprise to develop, not only helps the enterprise to correctly grasp the brand direction, but also enables people to correctly and quickly remember the corporate image effectively and deeply.
The importance of brand design:
1, enhance brand competitiveness.
When a product has a brand, it is often easier to be recognized and trusted by consumers, effectively enhancing the value of the product itself, and branding has become a major trend in the industry. Brand image planning creates its own promotional image for the brand, helps the brand to establish long-term executable plans and goals, and enhances brand competitiveness.
2. Convey cultural ideas.
Brand image design in order to better convey their own culture and ideas, so that the external image can better serve the brand's internal ideas. Brand image design can change the conformity of the brand, make it have temperature and strength, and let consumers trust and love the brand through this emotional dependence. Let consumers realize the value concept of brand image design and bring consumption experience.
3. Attract consumers.
Good brand design has a unique attraction, which brings new development elements to this era and makes unknown brands glow with infinite charm and light under the guidance of design sense. People's memories often bring incredible power to shopping or daily life. Only when brands are recognized and remembered can they attract more and more consumers.