Many people think that as long as the copywriter can code and type, it will be OK! To be honest, when I was not exposed to this field, my idea was simpler, thinking that as long as I could write, it would be enough!

But when I actually did copywriting, I discovered that coding is just an entry-level basic skill.

An article is inseparable from layout and pictures. It’s easy to say! From start to finish, you will find that it takes two hours to write the article, but it actually takes half a day, or even longer, to find the right pictures!

Don’t worry if you can find suitable pictures. There are also some pictures that you can’t find, such as product pictures, you can only take them in person. After playing around with it for a long time, I just couldn't get the desired effect. The lighting was not good and it looked so ugly that I couldn't bear to look at it, let alone get my customers to buy it!

How to take satisfactory pictures? Below I have summarized 3 points to make taking photos as easy as eating! ~

01 Collection material website starts with imitation

As the saying goes, "Everything is difficult at the beginning." When we don’t know what to do, we watch what others do and imitate it ourselves.

The same goes for taking pictures. Start by learning from experienced people.

There are also many good material websites on the Internet, such as Zoku, Photo.com... and various e-commerce platforms. They are all models for us to learn from. When needed, we can search them directly. There are all the pictures, which is very convenient! ~

Still don’t know where to start? I don’t know how to set up the scene, so I look at it one by one according to the position and order of the props in the material pictures; I don’t know how to take good pictures, so I imitate the shooting angle and composition a little bit. Over time, you will have your own ideas and ideas!

02 Good tools allow you to get twice the result with half the effort

The camera is of course the first choice! If you are a novice, just buy an entry-level SLR, coupled with a large aperture lens. Personally, I prefer the 50mm fixed focus lens. The aperture is sufficient for shooting still life, and it is very cost-effective. It is small and lightweight, even for a soft girl to hold. You don’t have to worry about sore hands when taking photos!

Can’t use the camera? It doesn't matter. The same goes for mobile phones, which now have tens of millions of pixels. Although they are not as high-definition as cameras, they are fine for inclusion in articles.

Here I would like to recommend a super easy-to-use mobile photo taking software, Foodid from B612, which I also use myself. There are various filters inside, which can be used to take pictures and videos. Once you adjust them, you won’t even have to retouch them! Especially when shooting food, the effect is stunning~

It is easy to use, but it also has a drawback. When shooting red food, such as cherries and tomatoes, the effect is a bit unrealistic. So the most recommended thing here is the camera, learn while shooting, the commonly used ones are aperture, sensitivity, shutter, adjust the focus, get the focus right... click ~ a photo is there! ~

03 Good scenes make taking photos more effective

If you are not a professional photography agency, there is no flash, and there is no beautiful background, how can you take elegant pictures?

In fact, even with a flash, it is difficult for you to figure out the method in a short period of time, and if the utilization rate is not high, it will still take up space.

It is better to prepare a small LED studio with light tubes and reflectors around it. The effect is similar to that of a flash, and it saves you the trouble of lighting. You can use it directly after opening it.

Then add some background boards, ins-style tablecloths, flowers and plants... all kinds of photo props. You can search a lot online and prepare them according to your shooting style and needs. The same product The shooting style should be unified!

Commonly used white background paper must be prepared, which can save a lot of time in cutting out pictures and improve efficiency! Have you noticed, taking photos is really a simple thing! ~

Summary of this issue

Three points for product photography: First, collect professional material websites, read more and learn more, start with imitation; second, use mobile APP conveniently and quickly, For quality requirements, it is recommended to shoot with a camera; lastly, if you don’t have a professional studio, a small LED studio will do, as long as you have some small props!

Follow Douhua Handbook to learn more practical skills