Network marketing can't be done by one person, and it can't be profitable if the boss understands it. Network marketing is a systematic project, just like building a house. Only by laying the foundation and framework first, the building will be fast and reliable. Business owners should not think about spending the least money to recruit some all-round talents, and it is impossible to recruit a better employee for your psychology. Our boss should know that as long as employees have the ability, they will definitely bring you more value, and as long as you give them a reasonable salary, they will work harder. So what should CEOs pay attention to when recruiting network marketing team members? If managers of an enterprise are called "handsome", the person in charge of the network marketing department is the "Depth Charge" of the enterprise. What kind of "generals" can be qualified for the operation of the network marketing team? The ideal network marketing manager should not only be familiar with the business knowledge of the enterprise (at least have worked in the industry for several years), but also know some technical applications of network marketing (know about optimization and promotion technology, be familiar with bidding advertisements, publish free information and even run industry forums). However, talents with such conditions are rarely encountered at present. The more pragmatic way to choose people is to transfer the backbone of the business within the enterprise to take charge of the team, which can save the time for outsiders to familiarize themselves with the business and facilitate communication and coordination with other departments in the future. As for charging such people with network technical knowledge, they need to find experienced network marketing consultants to train and guide them for a long time, so that they can have the ability of network marketing planning and arranging daily affairs. The next step is to choose soldiers, which is the same as the point. It is best to deploy suitable candidates within the enterprise. If there is no one in the enterprise to adjust, it is necessary to openly recruit new people to form a team. Basic personnel include: website design+website program+copywriting planning +SEM+SEO+ network editing+data analysis+network customer service. When recruiting the above-mentioned personnel, the following basic conditions should be met: 1, strong understanding ability and writing ability. As we have already made it clear, writing original professional information is very important for online marketing. Therefore, when recruiting, I always ask each other if they have the habit of keeping diaries and blogs. If you recruit someone who doesn't like to write articles, it will be painful for everyone if you force him to edit them. In addition to asking questions, I have to test, for example, take out a product that the applicant is not familiar with and dictate the use of this product, and then let the interviewer write a product description according to my dictation to judge his understanding and language organization ability. 2. Master certain image processing technology and even video processing technology (especially the requirements for website designers). As we said in the first condition, typing is for word work in network marketing, and image processing software (such as photoshop) is used to publish image information on the Internet. Especially in some industries, such as enterprises selling remote control toys, the production of pictures and videos is the basic work of enterprise network marketing. Such enterprises must have talents in this field if they want to form an online marketing team. The standard of the test is to give candidates some original drawings and let them make beautiful renderings. 3. Mastering certain website production technology (requirements for website producers and optimization and promotion personnel) Only those who can use HTML website production language or those who can skillfully operate a website production software (such as dreamweaver) can build enterprise websites and optimize and promote them. There are also some people who claim to be able to build corporate websites. They just apply the ready-made corporate website program, the design style and layout of the website, and the quality of optimization, all of which are limited by this program and cannot be regarded as website producers. The real enterprise website construction and optimization personnel must be professionals who can independently write websites with dreamweaver. To test candidates' ability in this respect is to let them write a simple corporate website independently. Of course, for small-scale enterprises, it is best to recruit versatile talents. For example, copywriter, information officer and online advertising administrator are merged into one post (meeting the requirements of 1~3), and website design, optimization and promotion personnel are in one post (meeting the requirements of 4~5).