Question 2: What is a chain store? It refers to many small-scale, scattered retail stores with the same brand that operate similar goods and services. Under the leadership of the headquarters, they adopt the same business policy and consistent marketing actions, organically combine centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation.
Chain stores are consistent in four aspects: business philosophy, enterprise identification system, business trademarks, goods and services, and business management. On this premise, a network of professional management and centralized planning is formed. By using the principle of synergy, the company's capital turnover is accelerated, its bargaining power is strengthened, and its logistics is integrated, thus achieving economies of scale, forming strong market competitiveness and promoting the rapid development of enterprises. No matter where the retail industry goes in the future, it will move towards chain operation.
Chain stores can be divided into direct chain stores (directly invested and managed by the headquarters of the company) and franchise chain stores (a chain system formed by franchising). The latter is an advanced form of chain operation.
The form of chain stores can include the following industries, such as wholesale, retail, and catering and service industries.
In the world, McDonald's, Burger King, Pizza Hut and Yoshinoya are world-famous fast food chains. In addition, 7- 1 1 is the largest convenience store chain in the world. In addition, Carrefour, HMV and Toys R Us are also well-known chain stores in the world.
Question 3: What industry is chain operation? The development of global economic integration and regional collectivization, as well as the rapid development of high technology, provide an opportunity for the development of chain operation, making it quickly popular all over the world and occupying a dominant position in the commercial field of many developed countries. In recent years, the internationalization of China's economy has made many chain brands settle in China, such as Wal-Mart, KFC, McDonald's and other international chain giants. By the end of 2006, China had more than 5,000 chain systems, surpassing the country of origin to become the most in the world. However, compared with developed countries and regions, there is a certain gap in the scale and field of chain management in China, and the talents of chain management obviously lag behind the market demand of chain management, resulting in the embarrassing situation of high salary and empty staff, and the development of chain management has encountered bottlenecks.
The development of modern chain operation can not be separated from the support of advanced operation management ideas and management technology, which is embodied in all aspects of chain operation, involving key functions such as site selection, store opening, commodity and service management, marketing management, logistics management, information management, financial management and human resource management, and the smooth realization of these functions requires relevant personnel to have higher knowledge level and operational skills than traditional circulation industry and service industry. To this end, the training goal of professional qualification certification for chain managers is to master the basic theory, knowledge and skills of chain management, and be able to engage in market research, chain promotion, business negotiation, commodity purchase and sale business, chain store marketing planning and management, store operation and management, chain store e-commerce operation and management, chain store logistics management, public relations and advertising planning in chain industrial and commercial enterprises in various industries. With business planning ability, operation management ability, public relations ability, business negotiation ability, familiar with international and domestic markets, understand commodity knowledge, have e-commerce skills, and be competent for marketing management and planning.
The training program for chain store managers is suitable for fields such as business administration, administrative management, chain store management, marketing, international trade, e-commerce and economics. Chain store managers gradually understand and master the management and operation mode of modern chain stores by studying "the formation, development and future development trend of chain stores, business decision-making and strategic management, commodity management of chain stores, commodity display, logistics system management, internal organization management of enterprises and case analysis of famous chain stores at home and abroad", thus becoming "financial industry, retail industry, tourism industry, real estate industry, education and training industry"
Question 4: What is the chain industry? Chain operation is a form of business organization and management system, which means that several enterprises operating similar goods or services form a consortium in a certain form, carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, so as to combine independent business activities into a whole scale operation, thus realizing scale benefits. It is a business model.
Chain operation is mainly "three companies".
First, even the brand
Brand can be said to be the life of chain enterprises, but it is the guarantee of service and quality of chain enterprises. The reason why chain enterprises can get sustained and rapid development is, to a certain extent, the process in which the brand effect of chain enterprises is constantly expanding.
Therefore, as a chain enterprise, brand chain is particularly important, and even it should be placed in a relatively central position.
Second, even the standard
Standardization can also be said to be a characteristic of chain enterprises. In chain enterprises, standardization is the basic principle to ensure the low-cost operation of enterprises, and it is the premise of large-scale and efficient operation of distribution centers and procurement functional departments, which is closely related to the uniqueness and clarity of strategic objectives. Moreover, if chain stores want to systematically manage subordinate branches and franchisees, they need simpler ways and shorter ways, and simpler procedures to complete complex problems. Undoubtedly, standardization is a good way. Chain enterprises are called chains because the standards of enterprises are reproducible. There are many contents of standardization. There are mainly the following types:
1, store standardization. No matter how an enterprise expands, it must formulate its own main business format, and have standardized stores, requiring unified management, unified purchase, unified logo, unified training, unified promotion, unified price and unified service. In this way, it is conducive to maintaining the unified brand image of the enterprise and ensuring consumers' unified and clear understanding of the brand. Personalized stores will result in de facto single-store operation, and it is difficult to realize real chain management. If a single store is required to adopt personalized competition methods for different business districts, and the utilization efficiency of commodity inventory funds is the responsibility of the store, the operation of the whole enterprise will ultimately depend on the operating performance of each single store, and at the same time it will inevitably bring difficulties in expansion and management, which is contrary to the realization of rapid expansion and scale benefits through chain operation.
2. Standardization of business processes. The standardization of process needs to be single, simple and fixed. Including standardization of sales, standardization of inventory, standardization of settlement methods and standardization of customer service, etc. The benefits of business process standardization are obvious. First of all, it helps to ensure the clarity of brand positioning and the effective management of brands. Secondly, this will also help the headquarters to strengthen the assessment and management of branches and franchisees.
The premise of business process standardization is the standardization of shops. If all the shops are personalized, the management of each shop can't be unified, and it depends more on "rule by man" than "rule by law", which makes the management more random and eventually leads to a chaotic situation without process.
3. Standardization of management methods. The standardization of the management mode of chain enterprises mainly includes the unified training of the main managers of distribution or franchisees by the headquarters of the enterprise, and the performance evaluation of each branch, mainly using indicators such as sales volume and brand contribution rate. An important feature of the standardization of management mode is to speak with numbers, so it is also called management digitalization. Although it is not the best to manage an enterprise with numbers, the generation of data is the most real. If we can systematically collect, sort out, refine and analyze the data to form an information processing system that can guide the operation, no matter who has experience or not, as long as we can make a correct understanding of the operation through the data, our management will be more simplified, and the transparency and controllability of management will be greatly improved, which will be very different from our management and operation based on personal experience.
Third, Lian culture
Cultural chain is the highest level of chain. Because the chain operation is not as strict as the general enterprise, it belongs to a loose "federal" organization consortium, and the headquarters gives branches or franchisees greater rights. Therefore, it is more difficult for headquarters to implement effective management for branches or franchisees. At this time, in addition to the standardized management we mentioned before, there must also be cultural management. The content of cultural management mainly includes two aspects:
First, cultivate the sense of identity of branches and franchisees on enterprise vision, ideas and enterprise values, cultivate the sense of ownership of chain brands by branches and franchisees, and increase the centripetal force and cohesion of chain enterprises, so as to ..... >; >
Question 5: What should enterprises pay attention to if they want to do a good job in chain operation? Maybe when you look up, you can see the geese flying south. They are arranged in a line for a while and in a herringbone for a while. Speeded up the flight speed to prevent being hunted, and it is difficult for the outdated geese to catch up with the geese, and they will only become prey under the gun. Perhaps you have seen a large number of hundreds of bison herds on the grassland. They rely on the large number to make their opponents flee far away. When they meet tigers and cheetahs, they turn their heads into a circle and form an iron wall with sharp horns, so that the attackers have nowhere to start. Bison, which act alone, often become the delicacies of wild animals. Individual strength is often relatively weak, such as the laggard geese and the lone bison. However, if the individual strength is bound and the group strength is used under the same banner, the overall strength can be far greater than the sum of individual strength. In modern marketing methods, chain monopoly is such a force. Chain stores are a kind of entrusted operation, that is, they entrust others to sell their own products, and at the same time give the clients certain preferential conditions, which are mutually beneficial. For all franchisees, the enterprise will carry out unified image planning, unified planning and design, unified management mode and unified price and service. It will make many weak individuals into a strong team, which is conducive to brand building, enhancing market competitiveness and pursuing greater profits. Chain stores have the following significance: 1, to maximize market development and increase market competitiveness. 2. It is conducive to establishing corporate image and brand image. 3. Make production and sales develop in the direction of specialization, with a more detailed division of labor. 4. It can occupy a broader market with less capital investment. 5. Make production enterprises pay more attention to brand building. 6. Franchisees reduce the huge investment in advertising and brand fees. At the beginning of landing in China, chain stores quickly swept the land of China with their strong vitality. McDonald's, KFC and Wal-Mart are successful examples, which make business people sit up and take notice. Furniture enterprises are no exception. In the 1980s, we talked about distribution; in the 1990s, we talked about marketing; in the 21st century, we talked about chain stores. The business philosophy of the furniture industry is constantly developing and progressing. However, the chain operation industry is a very young new thing after all. Here, there are no McDonald's and Wal-Mart in the furniture industry that people expect. What people see is only more four-elephant franchises and chains. The main reasons for this situation are as follows: 1, quick success and short-term behavior. Enterprises and franchisees only pay attention to immediate interests rather than the future, pay too much attention to asking for benefits, do not pay attention to product development and innovation, make franchisees lose their interests, and are unwilling to invest in publicity and training to make dealers leave when they see profits, which shortens the life span of dealers. 2. The overall management level lags behind the current furniture industry. In terms of overall management level, both hardware and software are lagging behind other industries. Therefore, as a leader, it is sometimes difficult to provide franchisees with the support they deserve. Therefore, joining is not more attractive to furniture sellers everywhere. In order to do a good job in chain operation, enterprises should not only have excellent brands, excellent quality and preferential prices, but also pay attention to the following matters: 1, unified image planning is an important symbol to identify an organization and system, and any organization and system has its own unique image. As a commercial marketing model, the unified image of chain operation is helpful to attract customers, create a huge market momentum and help to cultivate brands. A unified image should include a unified name, trademark, promotional materials, posters, advertising words, wall charts, posters, packaging, unified decorative special equipment, unified store layout, unified working procedures, unified clerk clothes, etc. 2. Unified planning and design Unified planning and design is one of the basic contents of chain operation. Only by unified planning and design of each franchise store can we ensure the unity of other aspects of the overall organization. It includes unified regional planning, product planning, scale planning and unified image design planning. 3. Unified Management Mode Each franchise store should work under a unified management mode to form a unified management style, so that customers can feel the same when they enter another franchise store from one franchise store. Unified management mode includes unified management structure, organizational atmosphere, working procedures, management style and unified staffing form. 4. Unified Price and Service All the allied stores adopt unified pricing in the sales of products. Without permission, they are not allowed to adjust the price without authorization, let alone engage in vicious price competition among franchisees. In terms of service, adopt a unified service mode ..... > >
Question 6: What kind of industry is chain operation? Try Jung's business. It is a good business that does not harm yourself or others, and it is legal and multiplied, so we can communicate.
Question 7: What are the contents of the financial management of chain-operated enterprises? Hello, Tianjin Yinxing Finance will answer for you:
The financial management of chain enterprises should focus on realizing the business objectives of chain enterprises. The business goal of chain enterprises is survival, profit and development, and financial management should complete the work of raising, putting, operating and distributing relevant funds around this goal.
Contents of financial management of chain-operated enterprises:
First, the mode of operation of chain enterprises
Chain operation enterprise is a new enterprise form, which is still in the primary development stage at present. At present, the operation mode of chain operation enterprise is basically divided into subsidiary operation mode, branch operation mode and franchise operation mode. After China joined the WTO, in order to improve the market competitiveness and compete with some well-known international chain enterprises entering the China market, a free chain operation mode came into being.
Second, the way of accounting for chain enterprises
Because of the different management methods of chain enterprises, their accounting methods are also different. According to the different business scale and business scope of chain enterprises, there are two ways: independent accounting and dependent accounting.
1, independent accounting method
Refers to the headquarters to implement independent, partially unified accounting, grass-roots stores to implement relatively independent accounting. Under this accounting method, both headquarters and grass-roots stores should set up independent accounting institutions.
2. Dependent accounting methods
Non-independent accounting means that the headquarters carries out independent and unified accounting, and the grass-roots stores do not conduct separate accounting, and all operating expenses incurred in the operation are reported to the headquarters for verification.
Third, the management of monetary funds of chain enterprises
Monetary funds are very important for chain retail enterprises. Monetary funds are the most liquid assets of chain enterprises. Enterprises cannot engage in business activities without the support of monetary funds, such as purchasing goods, paying wages, repaying debts, etc. Without the reserve of monetary funds, the normal operation of enterprise business activities cannot be guaranteed. Monetary fund is an important part of enterprise asset management.
1, post division control
(1), establish the post responsibility system for monetary fund business, and clarify the responsibilities and authorities of relevant departments and posts.
(2) The cashier shall not concurrently be responsible for auditing, keeping accounting files and registering the accounts of income, expenditure, expenses, creditor's rights and debts.
2. Authorization approval control
(1), define the approval method, authority, procedures, responsibilities and related control measures of the approver for monetary fund business.
(2), clear the scope of responsibility and work requirements of the agent for monetary fund business.
(3) Pay for monetary funds in strict accordance with the procedures of application, approval, review and payment.
3. Cash control
(1), implement the cash inventory limit management system.
(2) Define the scope of cash expenditure and strictly implement it.
(3) Cash income shall be deposited in the bank in time, and cash payment shall be strictly controlled. It is strictly forbidden to misappropriate or lend monetary funds without authorization.
(4), the implementation of two lines of revenue and expenditure management system.
(5) Check the cash regularly to ensure that the accounts are consistent with the facts.
4. Bank deposit control
(1), strengthen the management of bank accounts, set up basic accounts and general deposit accounts respectively, and handle deposit and withdrawal settlement according to regulations.
(2) Obtain bank statements on a regular basis, verify the balance of bank deposits, and prepare statement of bank reconciliation.
5. Bill control
Clarify the responsibilities, authorities and procedures for the purchase, storage, collection, endorsement and cancellation of various bills to prevent the loss and misappropriation of blank bills.
6. Seal control
(1), the special financial seal shall be kept by a special person, and the personal seal shall be kept by himself or his authorized person. It is strictly forbidden for one person to keep all the seals required for payment.
(2) Strictly perform the signature and seal procedures.
(3) Formulate the seal management regulations and issue the post responsibility system for the seal keeper.
7. Supervision and inspection
(1), regularly check the setting of posts and personnel related to monetary fund business.
(2) Regularly check the implementation of the monetary fund authorization and approval system.
(3), regularly check the seal storage.
(4) Regularly check the custody of bills.
(5), through the enterprise internal bank or enterprise ERP system in a timely manner to grasp the daily monetary fund income and expenditure.
Fourth, the inventory management of chain enterprises
The inventory management of chain enterprises includes procurement, warehousing and delivery. In order to protect the safety and integrity of inventory, ensure the accuracy and reliability of accounting information, reduce inventory costs and improve operating efficiency, an internal management system that restricts and coordinates inventory management must be designed and implemented based on the division of responsibilities ..... >; >
Question 8: What industry is chain operation? Can you do it? Chain industry is a marketing method, copying the whole of a company to franchisees, so this is not a mysterious thing, but some companies do expand fraudulently in this way, and it is too late to find out, so we should be vigilant
Question 9: What kind of industry is chain operation? -----------------------------------------------
Question 10: What are the requirements for setting up a chain company? In traditional industries such as catering, clothing, department stores, fabric curtains, doors and windows, building materials, etc., the purpose of opening a shop is nothing more than making money, not making a living, so it is better to work and be comfortable at work. Opening a store depends on the market prospect of the industry, the sales volume of products and the profit space. The traditional industry market is mostly saturated, and the competitive environment is vicious. The product update is slow, the homogenization is serious, and there is no creative innovation. So what store should I open? The market prospect is considerable, it has not yet been developed, the peer competition pressure is low, the profit point is high, the products are hot-selling, the decoration style of the store is simple and comfortable, the layout of the store is rich and colorful, attracting attention and attracting popularity, and the key point is that the investment amount of such a store is not very high, and Tianle Youpin-you deserve it.