It turns out that Li Weijia was the brand ambassador of Happy Formula last year, which started the highest mode of involution, and ran away with money. More than 200 franchisees lost their blood and tens of millions of them beat Shui Piao. Happy Equation has a physical store in Chengdu. From a distance, the cartoon decoration of the store looks like selling tide. When you walk in, you know it is a milk tea shop. But it's too corny. There are so many tea shops now, who will be attracted to you?
However, they have a huge happy family poster printed at the door, which reads "Pancake Camp", which is their main host image ip. This game is to draw a big cake for franchisees. It is worthy of the name of the big cake camp. This cake is really big enough to attract hundreds of franchisees to be cheated together.
Check the data of this enterprise, and sure enough, this cake has a big problem. 19 cases, 7 cases are franchise contract disputes, which is a typical quick-recruiting leek bureau. The founder hyped a so-called brand for a short time, and fooled the franchise fee. The role of the star is to provide an endorsement for this franchise model. Looking at the image of Li Weijia, his straight nose and bright eyes look very positive.
After this incident, Li Weijia immediately came out to clarify and issued a statement to the effect that he didn't realize the problem at that time. He found the problem in June this year and canceled the contract at that time. Words are full of obvious loopholes. How can he not know that so many things have happened? He is just taking chances to make money. Anyway, what can I do if something happens?
Li Weijia's burger brand Auschwitz was also revealed to be a scam. Du Haitao endorsed me very much as a tea shop. After the franchisee went in, it was discovered that I was blind, so I invested money only after I was blind. More than 20 billion people were cheated by the pzp product endorsed by Wang Han, and the tea anchor of the milk tea brand endorsed by Ryan was also suspected of fraud. The tea garden endorsed by Ma Yili was also exposed to illegal acts.
In the morning, drink a cup of tea from Ma Yili, eat a hamburger from Li Weijia at noon, have a cup of milk tea from Ryan in the afternoon, and manage your finances with the APP from Wang Han at night, which is a direct business closed loop. Li Weijia is the tip of the iceberg of the so-called emerging consumer business scam. As you should have discovered, all kinds of unheard-of brands have appeared on the Internet this year, which are all business routines.
First, using stars to join in cutting ordinary leeks, this kind of store generally has several characteristics. The products are basically just released in the last two or three years, mainly in China's tea shop and barbecue shop. Through large-scale launch in Aauto Quicker, Tik Tok, Xiaohongshu and other platforms, it has gained huge attention in the short term. Rapid expansion, inviting to join through the star effect, the cost of expanding hundreds a year is high, in addition to the joining fee of more than 300 thousand to 500 thousand, there are various expenses.
Second, the decoration, design, materials, and security deposit are all specified. Forget it if it's not 2 million yuan. These new brands have little market scarcity and no technical difficulty. They are nothing more than a game in pass the parcel. The reason is very simple. If you have such a good business, you can finish it yourself. Haidilao has never joined.
Third, make use of investment to create prosperity, attract capital to take over, and there is a new brand. If you don't join, you will buy traffic and buy advertisements and e-commerce live broadcasts, find online celebrity to bring goods, and let bloggers make fake evaluations. Create false prosperity in a very short time, and get sales up. The purpose is to improve the brand valuation, attract the next wave of capital, and then cash out and run.
Li Weijia, as a representative of the joining scam, is well known. After the incident, he seems to have the meaning of falling out of face, and he appeared in public occasions to accuse fans, which looks very fierce. Li Weijia recently appeared at the airport, and was photographed carrying a brown canvas bag, which was quite low-key. It is worth noting that Li Weijia's finger seems to be injured, and the little finger is covered with a broken splint. When carrying the backpack, his finger has been tilted and he dare not exert himself, which looks a little serious.
And Li Weijia's mood seems to be not very good. He glared at the camera with his finger. Even though he was wrapped in a hat and mask, he could see that he was a little impatient. After seeing this photo, someone left a message in the comment area, saying, "It's scary, who is he referring to?" Most people think that Li Weijia's attitude towards the camera is very bad, which is in sharp contrast with the image of an honest man in the program before.
Some netizens said that it seems that this endorsement storm has really had a big impact on him. The influence of stars is relatively large. You must be cautious when choosing endorsements, and don't live up to the trust of fans and audiences. At present, the supervision of the entertainment circle is escalating, and Li Weijia has problems at this node. If things develop seriously, Li Weijia's hosting career will undoubtedly affect the development of Happy Camp.
In fact, it's nothing to be surprised about. Everyone has two sides. The personality displayed by a star on the stage is definitely not his true side. And to be fair, Li Weijia can do the same even if he doesn't endorse it. After all, some people don't like being photographed, perhaps because he was in a bad mood that day, so he is a little rude to the camera. Of course, this is his right. There are many honest people on the stage and celebrities in the audience, and so is Du Haitao, a colleague.
Du Haitao is such a person that many people in China hate him, and countless people shout that he will be banned, because he kneels down to Koreans and offends countless people, and he is reported by fans for running a star hotel without a license. He has been scolded for making mistakes several times and has never apologized. A careful understanding of what he has done will reveal that everyone involved with him is unlucky. Looking back on Du Haitao's career as a host, if anyone wants to thank, it must be his colleague.
Because his extremely casual hosting style on the stage is like an untimely bomb, no one knows when it will detonate. If you have seen Hunan Satellite TV's New Year's Eve party in 20 18, you must be deeply impressed by Du Haitao's pot-throwing technique. He mispronounced the sponsor's name perfectly in an oral broadcast. After realizing his slip of the tongue, he not only failed to correct it in time, but also turned into a repeater on the spot, holding He Jiong next to him and saying "finished" five times.
He Jiong, who was dumped by this pot, was also caught off guard. Fortunately, Liang Tian, the hostess on one side, responded quickly and shouted out the name of the sponsor. Then He Jiong also reacted and answered the question to solve the crisis. As a host with more than ten years' service, Du Haitao's performance is even worse than that of a female host who entered the business a few years later than herself. On such an important occasion, her brain is down and her professional ability is really worrying.
Du Haitao, whose professional ability is not good, has been reported to be worth hundreds of millions, but his attitude towards fans has not changed at all. Some time ago, Du Haitao was scolded for hot search. The reason was that the restaurant under his name was operating without a license, and the sanitary condition was poor. He was reported by fans who came here. Finally, the store was ordered to suspend business for rectification by market supervision.
To everyone's great anger, after this, Du Haitao not only didn't apologize for the situation of the store, but also sent a lecture to the staff of Weibo, who didn't seem to take the complaints of fans seriously at all. In fact, Du Haitao's attitude towards this kind of incident has a long history. As early as 20 18 in the seafood cafeteria operated by Du Haitao, customers were diagnosed with acute gastroenteritis after eating.
The restaurant, which had already reached a compensation agreement with the customer, suddenly went back on its word and said that the customer who complained at that time was extorting money. Until the incident caused widespread concern and involved Du Haitao himself, the defense released a statement and confirmed that the customer diarrhea incident was true, and the two sides finally settled. The person in charge of the restaurant should apply directly to Tesla, because cooking may not work, but the shabu-shabu technology is absolutely first-class in the industry.
Du Haitao, like Li Weijia, has always been the impression of a nice guy on the stage. Du Haitao is simple and honest, and Li Weijia is honest. However, after going through some things, everyone finds out what their true colors are. It is said that Happy Camp has been looking for someone who can replace Li Weijia. Although many fans speak for Li Weijia, for most people, Li Weijia is involved, and Li Weijia is to blame for this incident.
In the past, this storm in Li Weijia may not be a big problem. Before that, there were many stars who sent negative energy, but in the end they were all suppressed. Zhao Wei wore the clothes of the rising sun flag a long time ago and publicly attended an event. Although it caused many people's dissatisfaction at that time, it did not have any substantial impact on Zhao Wei. After that, she still lived a prosperous life.
The side that stars present on the stage is just what they want everyone to see, not just stars. As ordinary people, don't we also have two faces behind our predecessors? Smile at people you don't like, but this is the way of the world, and everyone has to do it, but how do stars do it? The stage is bright and bright, with a worrying attitude, but in fact, it has done everything in violation of law and discipline behind it.
During this time, many stars have been investigated one after another, and some have been banned. All the works have been taken off the shelf, and a cockroach was seen in the sun, indicating that the dark place is no longer crowded. All circles are the same, but hard work and kindness are still the basic qualities. Under the rectification of the country, the entertainment circle will soon see the light of day.