1. **Brand Positioning**: Mizzi is a high-end brand, its products are positioned as gifts and festival food, so its mooncakes are priced higher to reflect the brand value.
2. **Packaging**: The packaging of Miqi's mooncakes is beautifully designed, with excellent materials and creativity, which also increases the added value of the product to a certain extent.
3. **Materials**: Rice Flag mooncakes use high-quality raw materials, such as high-quality grains and nuts from all over the world, and do not add any chemical preservatives, which also makes the cost higher, reflected in the selling price.
4. **Production process**: The production process of Rice Flag mooncakes is complex, requiring multiple procedures and baking, which requires high technical requirements, which may also increase the production cost.
5. **Market Supply and Demand**: Seasonal commodities like mooncakes are in high demand in the market, especially on the eve of the Mid-Autumn Festival, the supply is relatively insufficient when the market demand is strong, and the price will rise accordingly.
Overall, the high price of Miqi mooncakes may be determined by a number of factors, including brand positioning, packaging, materials used, production process and market supply and demand. However, please note that this may also cause some consumers to shy away from its price and choose other brands of mooncakes.