0 1, business license

Business license is essential, so we can pay attention to the registration time, because it is reported that many businesses have a hard time operating for three years. At the same time, the longer they operate, they can unilaterally prove that this enterprise has the ability to adapt to the market and its operating ability is also good.

02, franchise for the record

The application for commercial franchise filing is strictly examined, so the brand that can get this certificate is at least a legal and compliant brand.

The Measures for the Administration of Franchise stipulates the qualification for examination: a franchisor shall have at least two direct stores in franchise activities, and the business hours shall exceed 1 year.

The selection of projects can not be judged by qualification alone, but also by other key points. All of them are qualified to show that the brand is reliable!

Second, focus on the details

0 1, see the commitment

All projects that guarantee profitability should be rationally rejected.

Reliable brand: cooperation wins, we are cooperative.

Franchisees get better benefits with the help of brand potential energy, and brands copy successful experiences to franchisees to provide operational services. However, joining a brand is not to be a shopkeeper of cutting and cutting, and the quality of store management cannot be separated from the franchisees' careful management. This business requires the brand and franchisees to operate with the same heart.

Quick move project: make 100% money

100% money, how much money you have to invest, we all have projects that match the investment amount. As long as you come, you won't let you go. All kinds of false promises must be signed for a project.

02. Look at the franchisees

No matter which project you do, you must visit the franchise stores on the spot.

Reliable brand: You can visit the franchise store nearby, taste it, chat with the boss, understand our brand and then consider it.

Quick move project: try every means to stop you from visiting franchise stores.

03, see the cooperation conditions.

Let you open a shop without a bottom line, you need to be careful.

Reliable brand: when joining a single store, consider the economic strength, determination to open a store, management ability, communication ability, execution ability, etc. After all, reliable brands are also afraid that unreliable franchisees will destroy their brand reputation; Regional agent, only excellent franchisees can get regional agent after evaluation and audit.

Quick recruit project: 0 initial fee.

Only the equipment fee is charged, and the high probability is that the cost is 2000 and you will be charged 20000; You don't need to open a physical store to get an agent. This paper expounds the simple operation, zero experience and zero requirements, and exaggerates the agent profit.

04, see the cost

What is paid is useful, and what is paid is the cheapest.

Reliable brand: during the consultation period, all the sources of expenses, such as initial fee, operating fee, equipment fee, material fee, decoration fee, rent, personnel fee, etc., are truly expounded, and they are not concealed, and they do not deliberately calculate the low cost and exaggerate the income.

Quick move project: lower the investment budget and induce entrepreneurs to sign contracts.

Free joining fee (because you will be charged for equipment), free operating fee (because no one will operate it for you at all), no brand deposit (because the brand image is not important, the brand will rot and be replaced by the next one), how to install the decoration (because the brand image is not important, as long as you are willing to sign the contract, how to install it), deliberately lower the investment budget and induce entrepreneurs to sign the contract.

05. Look at direct sales stores.

Direct store is the display of business model.

Reliable brand: first do a good job in direct stores, and then open up franchisees by integrating the experience of operating direct stores, and copy the successful experience of direct stores to franchisees. The longer the direct store is opened, it shows that the business model of this store is recognized by the market.

Quickly recruit brands: model teaching

No direct store, model room teaching, telling the blank market is blue ocean; There are direct stores, but the opening time is short and the management effect is not good.

06, see the training.

Training is not intentional, and later operations will not be intentional.

Reliable brand: meticulous and systematic training, theoretical knowledge, store operation are indispensable, store management, opening marketing, community management, take-away orders, bad review processing, store management, financial accounting and so on. Physical store practice, so that franchisees can really face the market and face different problems of different customers, in order to actually solve them, and avoid being in a hurry when opening their own stores. And after the training, there is a corresponding assessment, and the assessment is up to standard before opening a store.

Quickly recruit brands: spacious and bright model room teaching, no physical store practice link, simple course only teaching technology, no management way.

Grandma tun braised pork rice little cousin's message:

Do you think the food and beverage joining water is too deep? Everyone likes to listen to the results, advantages and promises, but ignores the risks and pitfalls. When choosing a project, you must be "eye-catching" and spend time and energy on field trips to choose a reliable and good project!