You're my Yonami.

From Jay Chou's endorsement of Yummy's commercials, as follows:

1. Yummy Morning: I'm your what?

2, Jay: You're my Unami ah.

3, Yuchen: So I'm milk tea.

4, Jay: So I can hold you in the palm of my hand.

Marketing Strategy

The successful marketing of Yolomei Milk Tea lies in the insight into the deep psychological needs of the target consumers - the recognition of emotional value. Centered on the brand's unique value of "love is priceless", Xizhilang insists on continuously shaping the emotional and warm brand image: healthy and happy Xizhilang cartoon image with boys and girls in sports, romantic and eternal Xizhilang couples, sweet and warm Xizhilang family.... ...

These clever and effective advertisements convey the message to consumers step by step that milk tea is not just a ready-to-drink beverage, but also a medium for people to communicate with each other, and a wonderful vehicle for expressing their feelings. This is especially appealing to teenagers, many of whom are automatically drawn into the Unimix consumer army because of Jay Chou's role as the spokesperson for the emotional ads, and these are the very people that Xilang is trying to capture as its target recipients and ultimate target consumers.

Reference: Baidu Encyclopedia-Yulemi