Going out from the store, "sitting sales" became "marketing". Floors, shopping malls, parking lots, and even communities, as long as we go out, our chances will be greater. The waiter's interception of customers mainly includes three points: station, voice and system.

Choose the best radio station

The most important thing for interceptors is location. Generally speaking, the following four points are very important:

One is standing in front of the store;

The second is an aisle with a large flow of people;

The third is the corresponding elevator exit;

The fourth is the door of the most crowded shop.

Unified interception of speech

That is to say, whenever customers say something, each restaurant can refine its latest selling point and design a unified interception method according to its own specific situation.

Fixed interception reward and punishment system

When there are no guests, the waiter can't sleep and play with his mobile phone in the shop. Waiters who take the initiative to intercept guests will be rewarded, and those who fail to complete the interception target will be punished.

2. Atmospheric interception

The most important thing in a store is the gas field. How did the aura come from?

Hot-selling atmosphere, special materials, strong colors and unique products. By these methods, you can attract customers' curiosity, guide customers to associate, and finally let customers approach and understand your store.

There are three very important factors in creating an atmosphere:

First, eye-catching, bright and eye-catching colors;

Second, to block your eyes, there should be piles of materials and gifts where you can see them;

Third, it is necessary to attract people's attention, irritate competitors and arrange them.

10 Method of creating atmosphere:

Ground paste;

Hang a flag;

Yi Labao and X-frame;

Poster;

Heap head;

Arch;

Light box or LED screen;

Special time banner;

Entrance lamp, door headlight, window lamp, etc. ;

Store music, Christmas and Spring Festival music.

3. Product interception

Product interception is to make full use of people's curiosity and thirst for knowledge, display the unique selling points of products at the door of the store, attract customers into the store, and make the products move and live.

For example, Banu beef omasum hotpot plays the elastic pictures of beef omasum in turn on the door display screen; Siebel showed different handmade video; McDonald's plays new products of the season again and again to attract passers-by.

There is only one purpose to use these methods, that is, to make products move and attract them through their unique selling points.

4. Learn from other physical stores to create a busy feeling.

Check the goods

Shopping guides use their free time to check goods, which is responsible for the store and the customers. Although the goods in the store have passed the quality inspection of the manufacturer, under normal circumstances, there will still be a small number of defective products.

Some "exquisite" goods may be broken or defiled after being touched by customers many times.

Only by giving the best products to customers can customers be truly satisfied and the reputation of the store will not be damaged. Therefore, the inspection work done by the shopping guide in this short time can produce many benefits, which not only maintains the reputation of the store, but also creates a good sales atmosphere for the store.

Sort out and supplement goods

Shops should always be kept clean and orderly. However, after the goods are selected and bought by customers, it is often easy to cause disorder, which will leave a bad impression on customers, and customers can't carefully choose what they like among the chaotic goods.

Therefore, when free, the shopping guide should sort out the types and styles of goods according to the original list, and also make some records of goods, so as to truly grasp the import and export situation and the location of goods.

Change display

In the process of sales, the initial display image of goods will change because some goods are sold out. At this time, if there are no goods in the warehouse that can be replenished immediately, the shopping guide will change the display in time to make the display of the store more harmonious.

The shopping guide should be flexible when changing the display. For example, according to the sales situation, put out as many best-selling goods as possible and put them in places that can attract customers and be easily accessible.

Play with your mobile phone.

At present, waiters in many shops will add members as friends. In the off-season, waiters may be encouraged to pick up their mobile phones, send photos of new dishes and new marketing to members, and recommend them to come to the store for early tasting. But remember not to do this too often, so as not to cause customers' disgust.